Optimizely for Travel
- 1. OPTIMIZELY | FOR TRAVEL & HOSPITALITY Drive bookings, ancillary purchases, and customer loyalty Optimizely enables travel and hospitality companies to easily run experiments, better understand customer behavior, and personalize visitor experiences to drive revenue. In 2013, online U.S. travel sales surpassed $180 billion and has shown no signs of slowing1. Optimizely’s ease of use, robust and powerful personalization, and cross channel optimization capabilities will allow you to increase revenue in this increasingly competitive industry. Ease of Use: Take optimization into your own hands. Optimizely’s powerful point-and-click visual editor makes each element on every page in the booking funnel editable without relying on technical resources. You can quickly turn ideas into action to A/B test, optimize, and deliver personalized customer experiences. Track the impact. Whether you’re a direct seller, an online travel agency, or an aggregator, you can easily set and track goals such as clicks, bookings, and revenue. Show your team the dollar-for-dollar ROI of each campaign or test you run with Optimizely. Increase velocity. One of the most important ingredients to testing and personalization is velocity. Enable your team to test rapidly, gather data and insights, and turn those insights into personalized experiences. Decrease your cost per campaign in the process. Get started on day one. Implementation is straightforward and fast. Copy and paste one line of JavaScript code on your webpage to get started. On mobile apps, Optimizely’s iOS SDK can be installed in minutes. HAPPY CUSTOMERS 631 Howard St. #100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480
- 2. Robust & Powerful Personalization: Optimize the booking funnel. You can start experiments on your initial landing page and personalize every step of the way to move your customers from dreaming about their trip to sharing it with their friends in record time. Understand your data and immediately take action. Optimizely’s results page gives you the critical insights you need to turn your experiment data into action. You can learn how different visitor personas interact with your site, like bargain travellers versus luxury vacationers. Once Optimizely has declared a statistically significant winning experience, you can instantly launch the right experience to your target audience. Personalize, personalize, and personalize. Not all travelers are the same; delivering relevant experiences can help you reach key growth goals and provide a memorable experience for your visitors. You can use Optimizely to personalize experiences based on ads, location, behavior, device, and more. Integrate your first and third party data sources with Optimizely for even more advanced personalization. 631 Howard St. #100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480 Cross-Channel Optimization Optimize across web, mobile, and native apps: US Mobile Travel Sales are set to Increase by 60% in 2014 and will jump to $64.69 billion by 20182. Optimizely offers experience optimization across the web, mobile websites and native iOS applications. Simplify your workflow and manage all your optimization campaigns from one dashboard. Integrate seamlessly with all the tools you already use. You can leverage Optimizely as the centerpiece for your digital marketing strategy. Easily connect Optimizely with leading Analytics, CRM, DMP, and other internal and external products integral to your business. Take action on all your data, no matter where it lives. ____________ 1 http://travel.trade.gov/outreachpages/download_data_table/Fast_Facts_2013.pdf 2 http://www.emarketer.com/Article/US-Mobile-Travel-Sales-Increase-60-2014/1010828 BY THE NUMBERS ! 6.5 billion+ visitors tested across all customer websites ! 500,000+ experiments run since launch ! 7,000+ customers (as of July 2014) See Optimizely in action. Schedule a demo today. www.optimizely.com/demo ABOUT OPTIMIZELY: Optimizely is a world-class website optimization platform that enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results and start achieving goals. Optimizely helps more than 7,000 clients drive more leads, sales and conversions through simple website testing and optimization.