Question 2
- 1. Question 2 How does your media product represent particular social groups?
- 2. Representations in similar music magazines.
- 3. Psychographic: How artists are portrayed: The interests of the target On this front cover the artists are audience would be listening to portrayed to be down to earth boys music, socialising with their that the target audience could friends, shopping and being relate to. For example the costumes interested in the latest that they are wearing are costumes celebrity gossip. The interests that the target audience would see of the artists on the front boys around school wearing. The cover would be singing, lighting also portrays this because it hanging out with friends, is high key which makes it bright family and playing sports. and bubbly just like pop music and the artists being portrayed. Use of costume: The use of costume on Demographic: this front cover The age of the target audience represents down to earth would be between the age of 12- boys, but it also relates to 16 years of age and it would the target audience mostly appeal to females. The because they are like the social class that are represented is typical boys they know, middle class because the they seem as if they are costumes used represent what from middle class the target audience would be able because they aren’t to afford, they haven't used any wearing any designer designer clothing. The subculture.. clothing. Key Elements: The use of shot types, mise-en-scene, locations and emotions this front cover represents typical teenage boys, for example all of them are smiling which gives off a positive feel for the magazine. They have used suitable mise-en-scene to relate to the target audience and the use of shot type is effective because you are able to se their costumes, facial expressions and all members of the band, meaning the audience can
- 4. In this contents page the The use of costumes on this contents page represents age because the artists are This contents page can relate gender is represented by to all ethnicities through the the use of images because wearing casual clothing that the audience would see boys at their school wearing. use of mise-en-scene, they have used images of language, typography and young male artists that will camera angles. attract the female audience in. Also, in the images they have used close-ups and mid-shots. These are effective The typography relates to the because the audience are age of the audience, because able to see the artists face teenagers are will only read and also see what they are something if it catches their wearing. eye. So, using sans serif text for the headline is effective because it will attract them in. Also, using serif font for the They have represented age body copy is effective because on this contents page by if the headline does attract the use of language them in, using a smaller font because they are using means that it can fit for writing slang a lot of the time in that will interest the reader. which relates to the audience, using words such as ‘naked’ will also draw the audience in because they will be interested in what it is about. The body language used in the images on this contents page relates to the gender and age because they are very confident in the images which means that it could make the reader more confident and female teenagers are usually insecure. The lighting on this contents page is high key, which will attract the audience in.
- 5. The use of lighting and body language represents age because it is high key lighting meaning that it is bright and will stand out. This appeals to the age range because they will want to read something that catches their eye From this double page spread the gender it is This double page spread aimed at is represented represents age through the through colour, use of costumes, props, use costumes, typography of language, lighting and and camera angle. For body language. Age is example the majority of represented through the colours are pink and costumes because it is a yellow, these are known casual outfit, but also as more feminine colours bright and appealing to the so it is aimed more at a younger audience. The use female audience. of props is effective for the Through costume it age it is aimed at because a represents a female camera is something that audience because it is they could possibly own casual clothing (working and use daily when out class) but it is also with their friends. effective to stand out. The typography also represents the The language represents the age of gender as female because it has used a 12-16 year olds because they will be sans serif font for the headline and then interested in the celebrity gossip and the serif font is more feminine and why parents blame Cher Lloyd. Aiming attracts the female audience in. the language at a particular age group is important because they have to be able to understand what is being said and also to be interested in the topic.
- 6. Representations in my magazine. Psychographic: Demographic: The psychographic for my The demographic for my front cover would be people magazine would be mostly who are interested in females aged 12-16. It is aimed at listening to music and the working class people and hearing about the latest there isn't any specific ethnicity celebrity gossip. There other because it could appeal to interests would be shopping, anyone who enjoys pop music. socialising with friends and going to the cinema. How artists are portrayed: Use of Costume: The artist on my front cover is On my front cover the use of portrayed as a down to earth, costume is effective when smiley and confident person representing a pop artist .This is portrayed by her body because she is wearing a language, shot type and bright red dress, this is bright costume. As the artists is and will stand out when they smiling it shows the audience are looking through the that it is a positive magazine magazines. based around pop music. Key elements: The use of shot type, which is a mid shot, represents to the social class that there isn't a brand name on any of the clothing, which means they could afford the costume that she is wearing. Also, the use of colour is bright using bright pink and blue, this stands out to the audience because they are automatically attracted to the coverlines. The model is twiddling her hair and smiling giving off the impression she is confident. Looking at the body language means that she is relatable to some of the audience and also others will look up to her and want to be like her. Lastly, the layout represents the age of the target audience because it is cluttered they will want to see and know everything that is going to be in the magazine.
- 7. This contents page The images used on my represents the target contents page represent the audience’s gender which is gender that the magazine is female by the use of aimed at because I have used colours, having bright pink, a mostly female models to be yellow and bright blue in my magazine because the relate because they are audience would then be able bright and feminine. It also to look up to them and want represents age because the to be like them. They are also images are eye catching mostly mid-shots which is meaning that it will attract effective to represent the age them in and for teenagers that it is aimed at because they would rather have they are then able to see the something catch their emotions on the models face attention. and clearly see who they are and what they are wearing. The typography relates to the age of the target The background on this audience because I have contents page also represents used a sans serif font for the the gender that would be headline which will attract reading this magazine because them in. At the ages of 12-16 it is a pale yellow , it is a they would rather have some feminine colour which would attract their attention then attract them into reading the for them to have to look for contents page. It is also high it. The body copy is in a serif key lighting making the page font which is typical for a pop overall more bright, once magazine because it is a again catching their eye. smaller font you are able to fit more information in, The language I have used on my contents page represents the age giving the reader more to that it is aimed for because it is informal language such as, what’s learn about the magazine. happening. Having language that is aimed at the target audience age is effective because they will enjoy reading it if they can understand and relate.
- 8. The use of colour on this double page spread The typography I have The use of costumes on this double represents that it is aimed mostly at a female used on my double page page spread catches the audience’s audience because the dominant colour is spread represents the eye because it is a bright and different bright pink. It is also a bright colour that age and gender of my colour compared to the rest of the stands out from the rest of the page and will target audience because page which means that it makes them attract them in while they are flicking through I have used a bold, sans look at it. the magazine. serif font for my headline, and I have also used a quote from the article which will The background on this interest the reader double page spread is because they will find it white, I used white interesting and want to because for the age of read on to find out why the target audience she said it. because they are more interested when something stands out and The use of a using bright pink as the microphone in the main colour means that image as a prop is they are more likely to effective because it read the article. The shows the audience double page spread has that it is a music also got high key lighting, magazine, it also shows this also represents the the artist doing what age that it is aimed at they love. This relates because it makes the to all social groups page a lot brighter and because it is something would catch the eye of they can look up to and the audience. admire. The body language of the artist represents the The camerawork on my double page spread represents gender and age of the target audience because she gender because I used a long shot, so that the audience is standing the way she is with her microphone, you were able to see what the artist was wearing, this can tell she is confident and loves what she does. represents the gender because females will be interested to This would appeal to the target audience because see what she is wearing so they can follow her trend. they would aspire to be like her.
- 9. SUMMARY From looking at the representations in both my magazine and an actual magazine, the people are represented in similar ways as they are smiley, friendly and feminine. It also represents social groups of people who are in middle class, because they isn’t any designer clothing that they would look at and think they couldn’t afford and it is a reasonable priced magazine. Also, with the use of shot types, mise-en-scene, locations, use of language and colour the overall representation of social groups are middle class because the way I used language and actual magazines, to relate to the target audience there is the use of slang, when you shorten down words. It is effective to use this because it makes it easier for the reader to read when they take a first glance at the pages. Overall my magazine is aimed at all ethnicities, it doesn’t aim at just one ethnicity in particular.