The document discusses techniques used in a magazine to appeal to a target audience of independent, hip-hop music fans ages 16+. The front cover features a model dressed in stereotypical rapper clothing posing in an "evil" way to attract young "thugs". It also lists popular rap artists to appeal to readers' music tastes. The contents page takes inspiration from an image of Eminem rapping to portray the passion for music shared by artists and the target audience as well as the individuality and potential for anyone to succeed challenging stereotypes. An article discusses fashion, drugs, violence and dark pasts representing key aspects that stereotypically make rappers famous to this generation while using slang and language representing the target