Question 3 - What have you learnt from your audience feedback?
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The document discusses feedback received on music video and ancillary products from two techniques: peer/class feedback and a focus group. Peer/class feedback via anonymous questions was found very useful for improving the music video. A focus group was less helpful as participants did not want to openly share opinions, but it allowed showing physical products. Feedback highlighted needed changes like lengthening the music video ending. It helped choose the magazine advert and improve understanding of how feedback benefits creative works.
Question 3 - What have you learnt from your audience feedback?
- 1. QUESTION 3 WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK.
- 2. WHY I USED FEEDBACK • I LEARNT FROM LAST YEAR THAT AUDIENCE FEEDBACK IS ESSENTIAL FOR PROGRESSION AND LETS YOU KNOW WHAT OTHER PEOPLE THINK ABOUT YOUR PRODUCTS.
- 3. WHAT TECHNIQUES I USED FOR MY FEEDBACK I USE TWO DIFFERENT TECHNIQUES - PEER / CLASS FEEDBACK THIS INVOLVED SET QUESTIONS FOR PEOPLE TO ANSWER ABOUT MY MUSIC VIDEO - FOCUS GROUP THIS INVOLVED A SMALL GROUP OF PEOPLE WHO LOOKED AT MY MUSIC VIDEO AND BOTH ANCILLARY PRODUCTS. I USED SOME SET QUESTIONS WHERE THE GROUP WOULD SAY THEIR VIEWS AND DISCUSS THEM.
- 4. STRENGTHS AND WEAKNESSES OF PEER / CLASS FEEDBACK PEER / CLASS FEEDBACK - I FELT THIS FEEDBACK WAS REALLY USEFUL. ALTHOUGH THIS FEEDBACK WAS JUST FOR THE MUSIC VIDEO, THE QUESTIONS REALLY HELPED ME WITH THE PROGRESS OF MY MUSIC VIDEO. - I WASN’T AROUND WHEN THE FEEDBACK WAS BEING FILLED IN BECAUSE THE VIEWERS WOULD WATCH THE VIDEO, AND TYPE UP ON MY COMPUTER THEIR ANSWERS. BECAUSE OF THIS, I FELT THE FEEDBACK WAS EVEN MORE USEFUL BECAUSE IT MEANT PEOPLE COULD BE TOTALLY HONEST ABOUT THEIR ANSWERS AND VIEWS AS I WASN’T THEIR. IT ALSO MEANT THAT THE ANSWERS WERE ANNOYNOMOUS. - THE ANSWERS I GOT BACK WERE SENSIBLE AND STRUCTURED AND ALLOWED ME TO MAKE THE APPROPRIATE CHANGES THAT THEY THOUGHT WAS NEEDED. OBVIOUSLY IF I DIDN’T AGREE WITH A CHANGE I WOULD HAVE HAD TO DO MORE FEEDBACK.
- 5. Here, it shows what the main areas for improvement were that the views thought should be changed. I definitely agreed, and I changed this on my music video so the ending was longer and the music and visuals didn’t finish so quickly.
- 6. STRENGTHS AND WEAKNESSES OF MY FOCUS GROUP - FOR MY FOCUS GROUP, I SET A TIME AND A DAY FOR FOUR PEOPLE TO HELP ME OUT. - IT CONSISTED OF FOUR PEOPLE WHO HAD NOT WATCHED MY VIDEO OR LOOKED AT MY ANCILLARY PRODUCTS BEFORE. FIRST I GOT THEM TO WATCH MY MUSIC VIDEO, AND THEN I SHOWED THEM MY ANCILLARY PRODUCTS, PRINTED OFF SO THEY COULD SEE ALL THREE PRODUCTS AT ONCE, MAKING IT EASIER TO COMPARE. - I FELT THE FOCUS GROUP WASN’T AS HELPFUL AS I WOULD HAVE HOPED. THE PROCESS WAS LESS STRUCTURED TO ALLOW FOR DISCUSSION, BUT I FELT THE VIEWS DIDN’T WANT TO SAY THEIR OPINIONS OUTLOUD. - THE GOOD THINGS ABOUT THE FOUS GROUP WAS THAT I WAS ACTUALLY ABLE TO SHOW THEM MY PRODUCTS. E.G. IF I HAD DONE A SURVEY, BEING ABLE TO ACTUALLY HOLD TO COMPARE MY PRODUCTS WOULD HAVE BEEN A LOT HARDER TO DO. IT WAS ALSO A QUICK PROCESS SO IT DIDN’T TAKE UP MUCH TIME.
- 7. THESE ARE THE QUESTIONS I USED FOR MY FOCUS GROUP. ALTHOUGH THE PROCESS WAS MEANT TO BE LESS STRUCTURED, I STILL HAD TO ASK QUESTIONS TO GET THE DISCUSSION GOING. THE RESULT OF THE FEEDBACK IN BULLET POINTS: 1.) DID YOU ENJOY THE VIDEO. IF SO, WHAT DID YOU LIKE? - THE COLOURS LOOKED NICE - MAINLY THE SUN AND THE LENS FLARES 2.) WHAT DO YOU THINK COULD APPEAR MORE IN THE VIDEO? - MORE SHOTS OF NATURE 3.) WHAT DIDN’T YOU LIKE / WHAT COULD BE IMPROVED? - THE MUSIC FADE OUT SHOULD BE FASTER AND TOOK TOO LONG TO FINISH 1.) WHAT DID YOU LIKE ABOUT THE DIGIPAK? - THE PHOTOGRAPHS LOOKS GOOD - FITTED THE GENRE AND THEME 2.) WHAT DID YOU LIKE ABOUT THE ADVERT - BOLD WRITING - STANDS OUT AND EYE CATCHING 3.) CAN YOU SEE A HOUSE STYLE BETWEEN THE ANCILLARY PRODUCTS AND THE MUSIC VIDEO? - YES, THE TEXT AND COLOURS BOTH MATCH 4.) WHAT DO YOU THINK COULD BE IMPROVED ABOUT BOTH THE DIGIPAK AND ADVERT? - TRACK LIST COULD BE LESS SIMPLE AND MAYBE A PHOTO ADDED.
- 8. WHAT HAVE I GAINED? • THE MAIN THING I LEARNT FROM GETTING FEEDBACK IS REALLY HOW IMPORTANT IT IS. HAVING LOOKED BACK AT MY RESEARCH, I FEEL LIKE I SHOULD HAVE DONE MORE AND ALTHOUGH I FELT A SURVEY WOULD BE HARD TO SHOW MY PRODUCTS, IT STILL WOULD HAVE BEEN USEFUL TO GET AS MUCH FEEDBACK AND VIEWS FROM AS MANY DIFFERENT PEOPLE I COULD. • IT HELPED ME TO CHANGE PART OF MY MUSIC VIDEO AND ANCILLARY PRODUCTS THAT MAYBE I DIDN’T NOTICE WERE BAD BEFORE, OR THAT THE GENERAL VIEW WAS MORE IMPORTANT THAN JUST MY OWN. • THE FEEDBACK HELPED ME CHOOSE WHAT MAGAZINE ADVERT TO USE. THIS REALLY DID HELP ME BECAUSE I REALLY DIDN’T KNOW WHICH ONE TO YOU, AND IF I HADNT GOT FEEDBACK, I WOULD HAVE STILL USED THE ORIGINAL ADVERT THAT REALLY DIDN’T MATCH WITH ANYTHING.