Questionnnaire Data Analysis G324
- 2. Most of the people that completed the questionnaire were teens, due to this being within the age bracket of our target audience, as well is this extending to the limitations of people we were able to question. However, we also wanted to included members outside of our target audience in order to find the perspective others have of youth. AGE
- 3. The range of genders we have are primarily, by a slight amount, female. The theme of youth that we are aiming for in our music videos is a theme varying in interpretation, therefore, having a variety of different types of people giving their opinion is an important factor. In addition, different genders will have different meanings not only their youth but what youth as a whole is like. GENDER
- 4. This is a question we wanted to focus the reader’s attention and filter our results to show the opinions of those who don’t listen to music as well as those who do. DO YOU LISTEN TO MUSIC?
- 5. The amount of time spent listening to music videos will differ from person to person. This is useful when thinking about our goal for our music video seeing as the difference in exposure to music will shape the ways in which the audience thinks. IF SO HOW OFTEN?
- 6. This is similar to the previous question in terms of focusing the audience’s responses to hone in on music videos. From the data we can see that most of the people do listen watch music videos. DO YOU WATCH MUSIC VIDEOS?
- 7. The data shows that despite the fact people like music, not as many people watch music videos. IF SO HOW OFTEN?
- 8. The majority of people prefer narrative videos, closely followed by symbolic. Narrative music videos for youth would be a good choice due to being able to explore different character narratives to explore the different avenues that youth involves, as well as the inclusion of symbolism to portray different interpretations that the audience have of youth. WHAT STYLE OF MUSIC VIDEO DO YOU LIKE?
- 9. Most of the people that we surveyed like Indie music. This benefits us due to the genre for our music video being Indie. Seeing as this is the case, with the majority of our target audience being the majority of the people that have answered the questionnaire, we can see that we have chosen a genre that accurately represents youth. WHAT GENRE OF MUSIC DO YOU LISTEN TO?
- 10. Most of the people we asked want to see Grunge Appearance and Alcohol, which is good due to this being two aspects that we wish to include within our piece. This indicates to us that we have chosen themes that comply to the needs of the audience and have the right idea of what youth is. WHAT THEMES DO YOU WANT TO SEE WITHIN A MUSIC VIDEO?
- 11. HOW ESSENTIAL ARE THESE ELEMENTS IN THE MUSIC VIDEO? The data shows that most people would find Props and Costume the most important, followed by Location and Lighting, and finally Shot Type being the least important. This shows us that our attention needs to be focused on the mise-en-scene elements within the piece more than anything else. Clothing and props hold a lot of symbolism within them, employing Stuart Hall’s Encoding method of communication theory (1975), props and costume can be used in order to convey a message to the audience subtly, namely, identifying aspects such as the characteristics of the people as well as the media text they’re watching. Over the next few slides are graphs for the other categories previously listed.
- 13. SHOT TYPE & PROPS
- 14. COSTUME
- 15. HOW ESSENTIAL ARE THESE ELEMENTS THE IN CHARACTER(S)? According to the data, most people would find Gender, Ethnicity and Sexuality the most important, followed by Class and finally, Age. This is interesting to find due to the current political stand-point amongst many people is the fight for universal equality. The fact that gender has been chosen is significant with the rise in the feminism movement that has been taking place over the past years which has seen major improvement from the previous position of the world. Ethnicity holds importance due to the coming about of the racial attacks on ethnic minorities being at its peak in regularity which is a major issue many people are still fighting after such a long time. This also very effectively proves Cohen’s Moral Panic Theory (1972) due to events such as 9/11 accelerating Islamophobia, the London Riots contributing to the increased fear of teenagers, the unfairly over- televised crimes committed by black people increasing hatred for this race, and so on. Finally, sexuality is becoming more and more transparent to people, with many people having the courage to feel safe to shamelessly be who they are and for people to fight by their side in support of true equality for all. The increased representation of people with alternative sexual orientations and/or genders has allowed people to have the strength to come forward in spite of the potential adversity, and be a source of hope for those still in fear of the consequences of who they are. More and more people are becoming curious to the adversities faced by people within the LGBT+ group, leading to an increased interest in how help can be given, thus creating the pathway for people to see this way of life, which may well be foreign to the receiving audience, and contribute to the continued revelation of what it is like to be in the LGBT+ community. Over the next few slides are graphs for the other categories previously listed.
- 16. CLASS GENDER
- 19. Within the theme of youth, there are many stereotypically good associations and many stereotypically bad associations. Here we have outlined the potential associations we would potentially use within our piece in order to get a fair depiction of what youth is like. According to the data, the majority of people would not be offended by the inclusion of these associations, which is good as this will allow is to create verisimilitude when conveying the theme of youth. These are also the associations that some viewers might find offensive or may be sensitive to, therefore in making sure that these themes would be OK to include as decided by the majority of the focus group, we will take this into consideration. WOULD YOU FEEL COMFORTABLE WATCHING A MUSIC VIDEO WHICH FEATURES CIGARETTES, ALCOHOL AND RECKLESS BEHAVIOUR SUCH AS MINOR DRUG USE?