Questions 4&5 evaluation
- 1. QUESTIONS 4&5 Who would be the audience for your media product? And how would you tract/address your audience?
- 2. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? Q4 Our film’s target audience is predominantly 15-24 year old males. Our film’s high level of suspense is something which seemed to appeal to this age range when we carried out our target audience research. Although we believe that both genders will enjoy our film, it is likely that a higher percentage of males would like it compared to females due to the Hitman theme.
- 3. TARGET AUDIENCE MOODBOARD As you can see my moodboard represents many of the interests of our target audience of 15-24 year old males. This moodboard presents the general interests of a typical male in our intended age group. Football, console games and socialising are the main interests of our intended target audience. I have included Topman and River Island on my moodboard as these are typically the most favoured types of shops for our intended target audience. This audience would typically be more interested in thriller films that have an element of surpirse and action that could entertain them rather than a slow paced drama
- 4. I love it! The only negative is that some of the shots that are supposed to be shot at around the same time are clearly shot at different times of day TARGET AUDIENCE FEEDBACK We showed our film to a year 12 AS Film Studies group and asked for feedback. Here are just some of the responses: Georgia Smith Mitchell Wyborn I’ve seen it twice. The first time the opening shots where the protagonist is getting ready didn’t have music so I’m glad they’ve changed that Danny Sewell Jessica King I really enjoyed the opening and the way the music built up got me more excited as the opening went on. Would definitely watch the rest of the film The editing was really crisp and executed really well. Looked very professional and I would love to see the complete film
- 5. TARGET AUDIENCE FEEDBACK Name Issue raised Solution/Was it solved Danny Sewell Shots from first shot up until protagonist leaves house do not have music. We looked back and agreed with Danny. We looked through many tracks from a copyright-free source and found one which we really felt suited the shots. We showed Danny a second time and, as he mentioned on the previous slide, he said that this adjustment made all the difference as it engaged him from the beginning rather than seeming empty. Jessica King Shots that were supposed to be shot at the same time of day were clearly shot at completely different times. We used Adobe Premiere Pro and used many colour adjustments until we found just the right balance to look convincing that the shots were shot at the same time of day. Jessica approved of the adjustments.
- 6. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE? The thriller genre is enjoyed by our intended target audience of 15-24 year-old males due to the thrill and suspense which is something that interests them. We therefore aimed at developing this side of the film as much as we possibly could in order to maintain our audience’s attention. To do this it was vitally important that we used enigma codes and music to develop suspense through our film. This is due to the fact that our opening was not action packed and so we needed to grasp attention in other ways.
- 7. THRILLER CONVENTIONS One of the main thriller conventions and especially that of a hitman thriller is smart, business like, clothing of the hitman. As you can see from the screen grab we followed this convention. Another thriller convention is a business office environment which we used in our film. We used as many thriller conventions as possible in order to attract our audience.
- 8. ENIGMA CODES An enigma code is a question that goes unanswered throughout the film. Throughout or film there remains the constant enigma of the identity of the protagonist. We did this by using shots, such as over the shoulder, that did not show his entire face This adds a sense of mystery and suspense. Another enigma throughout our opening is what the protagonist intends to do and where he is going as we do not see him reach his final destination until the last seconds of the opening.
- 9. MUSIC In our film we used very soft music whilst the protagonist was getting ready to create an unassuming environment. We then use a more intense soundtrack in order to begin to create a more sinister tone to the film and get the audience excited by the prospect of the rest of the film. This music continues until our last shot which is a zoom out shot to reveal the victim when the music changes to much more sinister and reaches a loud conclusion as the film ends. This increase in intensity excites the audience for a very short amount of time and concerns them about what might be revealed.
- 10. UNIQUE SELLING POINT The enigma of the identity of the protagonist I believe is a strong unique selling point of our film. It is very rare in a film that the main character’s identity remains hidden throughout the entire film opening. We kept the identity hidden by using shots that did not reveal his entire face and used many close-up tracking shots, over the shoulder shots and shots from behind the protagonist.