Quiz444410
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This document discusses three issues that have emerged from companies' use of viral marketing and online contests: flogs containing altered truths, privacy issues encountered by social media and other sites, and contest scandals faced by automakers due to an inability to anticipate contestant behavior. Specific companies that have dealt with problems related to flogs, privacy, and contests are mentioned.
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Quiz444410
- 1. Quiz 4 Advertising 410
- 2. Flogs As more and more companies try their luck with viral marketing more and more cases of altered truths are emerging. A few corporations who have run into some trouble are Sony, Ruckus Networks, and Wal-Mart.
- 3. Privacy Privacy is a very sensitive issue in terms of internet usage. Major social networking sites like Myspace and Xanga have run into trouble with privacy issues. As well, AOL, Hershey Foods, and Mrs. Field’s Cookies have all had problems with internet privacy.
- 4. Contest Scandal Both Chevy and Malibu have run into problems with their online contests due to inability to properly anticipate how the contestants would respond during and after the contests.