The document provides guidance on how to effectively incorporate quotes into writing. It emphasizes that quotes should not be dropped into a paper without context, but rather need a three-part framework: 1) a lead-in sentence to introduce the quote, 2) the quote itself, and 3) a follow-up sentence to explain how the quote fits into the writer's argument. This strategy ensures quotes are not just plunked down randomly, but are properly framed and integrated to support the writer's thesis. The document also cautions against various errors like run-on sentences, comma splices, and grammatical issues that can arise when directly incorporating quotes.