R rose's intermediate facebook slides sm workshop 2010
- 1. Let’s talk about Facebook
- 2. Randall RosePartnership Marketing Development SpecialistVirginia Tourism CorporationPhone: 276-322-2044E-mail: rrose@virginia.orgFacebook: http://www.facebook.com/VirginiaIsForLoversTwitter: http://twitter.com/VisitVirginiaYouTube: http://www.youtube.com/VisitVirginiaFlicker: http://www.flickr.com/photos/visitvirginiaLinkedIn: http://www.linkedin.com/in/rroseLet’s talk about Facebook
- 3. Before we get startedDisclaimer:Facebook seems to change it’s format, structure, policy, language, etc. frequently. With those factors considered, this presentation is updated frequently, but probably still contains incorrect references or information inadvertently. Furthermore, many Facebook users have described Facebook’s performance as “glitchy” because of error messages, screen formatting issues, delays, and other “glitches” that occur during their use of Facebook. While such “glitches” could be caused by various factors including computer capacity, internet speed, user abilities and errors, it is worth noting that Facebook is still commonly referred to as “glitchy” because of such challenges that users frequently face. (no pun intended).
- 4. Furthermore“…Facebook is just so-so as a business tool…” John Jantsch – www.ducttapemarketing.com
- 6. You need a social media marketing plan:What are you trying to accomplish?
- 7. Who is your target audience?
- 8. What message will move your audience?
- 9. What vehicle do we have to deliver the message?What are your resources?
- 10. How will you measure your performance/success?Facebook
- 11. You need a social media marketing plan:Need calendar of planned activities (promotions, posts, etc.)
- 12. Integrate with overall business marketing plan
- 13. Include fan/follower interaction time (crucial)Page needs to stay fresh and give followers a reason to visit frequently (just like good websites)Facebook
- 14. You need a social media policy:To protect you, your business, your employees, and your customers
- 15. Consult with your attorney
- 16. Review other policies:Check out the Social Media Governance – Policy Listing at http://socialmediagovernance.com/policies.phpFacebook
- 17. Frequent updates, follower interaction, etc.
- 18. Promote Events
- 19. Ways consumers can utilize your product
- 21. Supporting Community /Public Relations
- 22. Contests
- 23. Business Page Strategies: Vanity URL (www.facebook.com/businessname)Go to http://www.facebook.com/usernameto see if your preferred name is availableand to secure your URL. Minimum number of followers may be required. You also may have to verify/confirm by a mobile phone. Facebook
- 24. Business Page Strategies: Promote it!Facebook
- 25. But use the approved logos:Logo Terms of Use: www.facebook.com/pages/manage/promo-guidelines.phpFollow All Advertising Guidelines:http://www.facebook.com/ad_guidelines.phpAdvertise it!
- 26. Business Page Strategies: Utilize your personal profile
- 27. To enhance business brand/image
- 28. To monitor discussion, thoughts, etc. of potential customers
- 29. To increase followers of your business pageFacebook
- 30. Business Strategies: Increasing follower base:
- 31. Recommend page to friends
- 32. Promote page on your website, advertising, and through all appropriate marketing activities
- 33. Use applications (apps) to assist
- 35. Business Page Strategies: Applications or “add-on’s”:
- 36. Full list of Business and other apps at:http://www.facebook.com/apps/directory.phpOnly use the apps that you need to reach, engage, and keep followers
- 37. Make sure you don’t have too many (depending on your target market)Facebook
- 38. Business Strategies: Popular Business Page Apps:
- 39. Static FBML (Facebook Markup Language) App
- 42. Popular Business Page Apps:Multimedia
- 43. Video
- 44. Flash Player
- 47. Popular Business Page Apps:Marketplace app – buy, sell, trade with friends/followersFacebook
- 48. Other Business Applications: Blog/Blog Promotion
- 49. Sweepstakes
- 50. Contests
- 51. Events
- 52. Reviews
- 54. Business Cards
- 55. Fan Appz (strategies to increase fan base)Facebook
- 56. Facebook Ads: Easy to design (URL, title, body text, image)Facebook
- 58. Facebook Ads: Target customers by:
- 59. Likes/Interests
- 60. Age
- 61. Gender
- 62. Education
- 63. Workplaces
- 65. Other Facebook
- 68. Facebook Ads: Cost-Per-Click (CPC) of Cost-Per-Metric (CPM) options
- 69. You can establish a budget (max. amount)Facebook
- 70. Facebook Ad Tips: Ad may be more effective as part of a marketing campaign or promotion instead of overall promotion of your brand
- 71. Put emphasis on image and text to draw the attention of your audience
- 72. Monitor the performance of ads and adjust accordingly
- 73. Check out Facebook’sbest practices: http://www.facebook.com/ads/best_practices.php/Facebook
- 76. Randall RosePartnership Marketing Development SpecialistVirginia Tourism CorporationPhone: 276-322-2044E-mail: rrose@virginia.orgFacebook: http://www.facebook.com/VirginiaIsForLoversTwitter: http://twitter.com/VisitVirginiaYouTube: http://www.youtube.com/VisitVirginiaFlicker: http://www.flickr.com/photos/visitvirginiaLinkedIn: http://www.linkedin.com/in/rroseLet’s talk about Facebook