How employee engagement can drive buy-in for organizational changes

The document outlines the importance of effective communication in change management, emphasizing that successful organizational change relies on both a rational and emotional appeal to employees. It highlights the reasons why many change efforts fail, such as poor timing and lack of tailored messaging, and discusses the ADKAR model as a framework for managing change. Additionally, it distinguishes between corporate communication and employee engagement, asserting that a two-way communication process is crucial for fostering employee buy-in during transitions.