Razorfish - Consumer Experience Report 2008

The Razorfish Consumer Experience Report / 2008 examines how digital technologies are changing consumer behavior. It finds that consumers are adopting technologies like social media, widgets, and online video at a rapid pace. This is fragmenting the consumer landscape in new ways and challenging brands and publishers to meet consumers in these new spaces. The report is based on a survey of over 1,000 connected consumers, defined as those with broadband access who are active online. It examines trends in social media usage, online video consumption, and how consumers are customizing their online experiences through various technologies.