The future of AD Agencies - RD Summit
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This document contains a conversation between Bob and an unknown entity. Bob identifies himself as the founder of YouPix and Much More, whose mission is to help digitally mature organizations map and unlock digital dollars. The conversation discusses the need for change in business models, skills, mindsets, and leadership at agencies to adapt to trends in digital, mobile, co-thinking and speed. Suggestions are made for how leaders can unblock themselves, including taking risks, living abroad, investing in startups and becoming entrepreneurs.
The future of AD Agencies - RD Summit
- 1. WHERE?|BOB|
- 2. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC|
- 3. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC|
- 4. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC|
- 5. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC| |CURATOR GRUPO ABC|
- 6. WHERE? |BOB| WHO AM I? |HEAD OF DIGITAL GRUPO ABC| |HEAD OF CHANGE GRUPO ABC| |HEAD OF DISRUPTION GRUPO ABC| |CURATOR GRUPO ABC| |DEAN GRUPO ABC|
- 7. WHERE? |BOB| WHO AM I? |FOUNDER OF YOUPIX & MUCH MORE|
- 8. WHERE? |BOB|
- 9. Much More’s mission is to help digitally mature organizations to map and unlock digital dollars. |BOB|
- 10. WHERE? |WHAT ARE WE HERE FOR?| |Agên_ConsulStartTech_ia| |WHICH COMPANY IS THAT?|
- 11. WHERE? |Agên_ConsulStartTech_ia| |WHICH COMPANY IS THAT?| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 12. WHERE?|CHALLENGE| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 25. WHERE? |CHALLENGE| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
- 26. WHERE? |CHALLENGE| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| FB 50% TW 120% FB 85% CREATORS CUBOYT x FB
- 27. |CHALLENGE|
- 28. WHERE?|AGENCIES| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 32. WHERE? |AGENCIES| WHO AM I? |(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|
- 33. WHERE? |AGENCIES| WHO AM I? |(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)| TALK $ BUSINESS GG/FB/TW – TARGET – MEDIA ACC/IBM – CONSULT – AGENCY ADOBE/SAP – DATA - XXXX
- 34. WHERE?|DIGITAL AGENCIES| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 35. WHERE? |AGENCIES| WHO AM I? |(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)| BETTER TALK PART OF THE $ BUSINESS REALLY? THE REAL COMPETITORS GG/FB/TW ACC/IBM ADOBE/SAP MORE STRATEGIC RELEVANT C LEVEL
- 36. WHERE?|ANSWER| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 37. WHERE? |ANSWER| THERE IS ONLY ONE OPTION |CHANGE OR CHANGE|
- 38. WHERE?|WHAT TO DO?| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 39. WHERE? |WHAT ARE WE HERE FOR?| |Agên_ConsulStartTech_ia| |WHICH COMPANY IS THAT?|
- 40. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech|
- 41. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + %
- 42. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS
- 43. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % BIZ MINDSET BIZ KNOWHOW SELL THINKING NEW SKILLS BIZ PEOPLE IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS
- 44. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % BIZ MINDSET BIZ KNOWHOW SELL THINKING NEW SKILLS BIZ PEOPLE IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS BETA FAST LEAN INNOVATIVE DISRUPTIVE
- 45. WHERE? |WHAT ARE WE HERE FOR?| |Agência |Consul|Start |Tech| IDEA+LOCAL ADVERTISING MESSAGE INSIGHTS MEDIA FEE + % BIZ MINDSET BIZ KNOWHOW SELL THINKING NEW SKILLS BIZ PEOPLE IDEA+PERSON CONTENT (*) CONTEXT (*) DATA INSIGHTS DATA NEW MODELS BETA FAST LEAN INNOVATIVE DISRUPTIVE SCALABLE PLATFORM GLOBAL MACHINE
- 46. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET |
- 47. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET | BIZ MODELS OP. MODEL FUNDING CLIENT REL.
- 48. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET | BIZ MODELS OP. MODEL FUNDING CLIENT REL. SKILLS DREAMS MINDSET CAPACITY
- 49. WHERE? |LEADERS| HAVE TO CHANGE THEIR COMPANIES | MODELS | PEOPLE | MINDSET | BIZ MODELS OP. MODEL FUNDING CLIENT REL. SKILLS DREAMS MINDSET CAPACITY MORE THAN A SERVICE CHANGE!
- 50. WHERE?|REINVENT| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 51. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET SIXTH SENSE PLAYER PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
- 52. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE PLAYER PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
- 53. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
- 54. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PART OF THE AD BIZ PROCESS CONTROL OWN COLLAB COCREATE COAUTHOR
- 55. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PART OF THE AD BIZ PROCESS CONTROL OWN NEW STRUCTURE COLLAB COCREATE COAUTHOR
- 56. WHERE? |LEADERS| WHAT IS GOING ON? |DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING| JOB MINDSET NEW LOOK AD BIZ DATA SIXTH SENSE MOBILE FIRST ONLY PLAYER PART OF THE AD BIZ PROCESS CONTROL OWN NEW STRUCTURE COLLAB COCREATE COAUTHOR LET IT GO
- 57. WHERE?|10 EXAMPLES| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 58. WHERE? |UNBLOCKING| 1. TAKE 10% OF RISK ON WHAT YOU DO
- 59. WHERE? |UNBLOCKING| 2. LIVE 3 MONTHS IN SAN FRAN OR SP
- 60. WHERE? |UNBLOCKING| 3. BE AN INTERN @ GOOGLE
- 61. WHERE? |UNBLOCKING| 4. HAVE LUNCH WITH THE BUSINESS GUY
- 62. WHERE? |UNBLOCKING| 5. INVEST IN A STARTUP
- 63. WHERE? |UNBLOCKING| 6. GO TO INDIA OR AMAZON FOREST
- 64. WHERE? |UNBLOCKING| 7. BUY LITTLE TOYS AND PLAY WITH IT
- 65. WHERE? |UNBLOCKING| 8. FUND A KICKSTARTER PROJECT
- 66. WHERE? |UNBLOCKING| 9. VOLUNTEER @ ENDEAVOR
- 67. WHERE? |UNBLOCKING| 10. BECOME AN ENTREPRENEUR WITH A STARTUP
- 68. WHERE?|YOU CAN LEAD IT!| Incredible animals created by the artist GYYP https://gyyp.imgur.com/
- 71. |THANK YOU| |BOB@GRUPOABC.COM| Incredible animals created by the artist GYYP https://gyyp.imgur.com/