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Reactive to Proactive Recruitment: Managing
the Phases of Change
Tim Grogan
Head of Solutions,
APAC
“The only thing that is constant is change itself”
Talent Solutions is Enabling Organizations
Proactive
Sourcing & Branding
Efficient & Effective
Quality = Passive

Reactive
Transactional
Recruitment
High Cost
Quantity = Active

Strategic
Foundational
Emerging

Traditional

People

Talent
“It‟s a digital world”
“Social Proof”
Nearly 63% of consumers indicate they
are more likely to purchase from a site if
it has product ratings and reviews.
Source: Kissmetrics
“Digital Customer Experience”
Reactive to Proactive Recruitment: Managing the Phases of Change | Talent Connect Vegas 2013
“47% of workers say that a
company's online reputation
matters as much as the job offer.”
-Harris Interactive UK
225 human resource managers and 2,035 employed adults
How are you engaging Talent today?
Managing the phases of
change

Strategic
Foundational
Established metrics
and benchmarks

Data driven decision
making

Metrics

Understanding
of employee
value proposition

Defined employer
brand strategy

Influential talent brand
engaging employees and
candidates

Brand

Post-and-pray

Jobs on niche boards and
social platforms

Targeted engagement
to attract highly
qualified candidates

Talent segmentation and
prioritization

Jobs

Reactive, over-reliant on
agencies

Build internal capabilities
to focus on passive talent

Engage with strong
pipeline of leads and
„silver medalists‟

Team-wide pipelining
with engaged talent
communities

Sourcing

Talent Acquisition siloed
from HR

Engage HR counterparts
and Hiring Managers

Strong collaboration
with Marketing, PR,
Communications

Strategic business
advisor to C-Suite

Partnership

Developing

Traditional

Talent Acquisition Maturity Model
Reactive to Proactive Recruitment: Managing
the Phases of Change
Brett Ellen, Underhill Director Recruiting
Programs at Prudential Financial
Kara Yarnot, Founder & Chief Consultant
at Meritage Talent Solutions

Katie Larmon, Solutions Consultant
at LinkedIn
Managing the phases of
change

Strategic
Foundational
Established metrics
and benchmarks

Data driven decision
making

Metrics

Understanding
of employee
value proposition

Defined employer
brand strategy

Influential talent brand
engaging employees and
candidates

Brand

Post-and-pray

Jobs on niche boards and
social platforms

Targeted engagement
to attract highly
qualified candidates

Talent segmentation and
prioritization

Jobs

Reactive, over-reliant on
agencies

Build internal capabilities
to focus on passive talent

Engage with strong
pipeline of leads and
„silver medalists‟

Team-wide pipelining
with engaged talent
communities

Sourcing

Talent Acquisition siloed
from HR

Engage HR counterparts
and Hiring Managers

Strong collaboration
with Marketing, PR,
Communications

Strategic business
advisor to C-Suite

Partnership

Developing

Traditional

Talent Acquisition Maturity Model
Reactive to Proactive Recruitment: Managing the Phases of Change | Talent Connect Vegas 2013

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Reactive to Proactive Recruitment: Managing the Phases of Change | Talent Connect Vegas 2013

  • 1. Reactive to Proactive Recruitment: Managing the Phases of Change Tim Grogan Head of Solutions, APAC
  • 2. “The only thing that is constant is change itself”
  • 3. Talent Solutions is Enabling Organizations Proactive Sourcing & Branding Efficient & Effective Quality = Passive Reactive Transactional Recruitment High Cost Quantity = Active Strategic Foundational Emerging Traditional People Talent
  • 6. Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Source: Kissmetrics
  • 9. “47% of workers say that a company's online reputation matters as much as the job offer.” -Harris Interactive UK 225 human resource managers and 2,035 employed adults
  • 10. How are you engaging Talent today?
  • 11. Managing the phases of change Strategic Foundational Established metrics and benchmarks Data driven decision making Metrics Understanding of employee value proposition Defined employer brand strategy Influential talent brand engaging employees and candidates Brand Post-and-pray Jobs on niche boards and social platforms Targeted engagement to attract highly qualified candidates Talent segmentation and prioritization Jobs Reactive, over-reliant on agencies Build internal capabilities to focus on passive talent Engage with strong pipeline of leads and „silver medalists‟ Team-wide pipelining with engaged talent communities Sourcing Talent Acquisition siloed from HR Engage HR counterparts and Hiring Managers Strong collaboration with Marketing, PR, Communications Strategic business advisor to C-Suite Partnership Developing Traditional Talent Acquisition Maturity Model
  • 12. Reactive to Proactive Recruitment: Managing the Phases of Change Brett Ellen, Underhill Director Recruiting Programs at Prudential Financial Kara Yarnot, Founder & Chief Consultant at Meritage Talent Solutions Katie Larmon, Solutions Consultant at LinkedIn
  • 13. Managing the phases of change Strategic Foundational Established metrics and benchmarks Data driven decision making Metrics Understanding of employee value proposition Defined employer brand strategy Influential talent brand engaging employees and candidates Brand Post-and-pray Jobs on niche boards and social platforms Targeted engagement to attract highly qualified candidates Talent segmentation and prioritization Jobs Reactive, over-reliant on agencies Build internal capabilities to focus on passive talent Engage with strong pipeline of leads and „silver medalists‟ Team-wide pipelining with engaged talent communities Sourcing Talent Acquisition siloed from HR Engage HR counterparts and Hiring Managers Strong collaboration with Marketing, PR, Communications Strategic business advisor to C-Suite Partnership Developing Traditional Talent Acquisition Maturity Model