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PARTS OF A
NEWSPAPER
   Nameplate / Flag      Banner Head
   Ears / Pugs           Byline
   Teaser/Skybox         Dateline
   Banner story /        Cut / Photo
    Splash                Cutline / Caption
   Folio                 Photo credit
   Headlines             Jumpline
PARTS OF A
NEWSPAPER
    Nameplate / Flag
   Teaser/Skybox
Ears / Pugs        Ears / Pugs
                Folio
   Banner Head
                         Headline
Headline
                          Banner
                         story
                         / Splash

             Headline
Byline
Dateline

Cut / Photo

Cutline / Caption

             Photo credit
Jumpline
ad
      th   e
   as
 M
Masthead
Kicker
Deck
Secondary parts:

Thumb corner
Exclusive/Scoop
Gutter
AD L IN
 H E
      E
 A title given
to a news item
FUNCTIONS OF
            HEADLINES
• Headlines give readers the news
at a glance.



• Headlines draw attention and capture
  drama.
Beautifulprincess marries
 prince charming; Shrek
 commits suicide

Third  little pig found
guilty of stealing
mermaid’s voice
Snow White
brags about not
really liking
porridge
belonging to the
bears
The good fairy wins prize for refusing
to deliver Pinocchio’s conscience
Headlines organize the news
and the newspaper.

 Headlines capture a tone that is consistent
 to the story.
          TONE -- refers to voice, focus, overall identity
        and purpose
FUNDAMENTAL STEPS

       IN
WRITING HEADLINES :
 1. Read and summarize
        the story.
Dozens of students at Angeles City
National High School became ill
yesterday after being served a tuna
lunch in the school cafeteria,
officials said.
     Forty-two third-, fourth- and
fifth-graders were taken to two
area hospitals, where most were
released after treatment for food
 poisoning and dehydration. Eight
students were kept overnight for
observation at Angeles Medical Center.
Guide Questions:

What are the key words?


What is the point of the story?


What does the lead/lede and
 the nut graf say?
2. Cast the summary
     in a sentence.
Some guidelines:
  Demand accuracy. There is no place in
  newspapers for headlines that are not
  absolutely accurate. Near enough is not good
  enough.
  Keep it short and direct.
  Write active, rather than passive, heads.
  Almost every head is improved with a strong
  verb.
(a THESAURUS is a good investment!)
WHAT CAN I CHANGE
 Ask yourself:
 WITHOUT CHANGING OR CLOUDING
 THE MEANING OF THE SENTENCE?

 Make every word count. Avoid headlines
 that waste words. “Eating" is far more
 direct than “being served with"
3. Shorten the sentence
       by putting it
     in headline form
The Basics of headline form:

  Usepresent tense.
 Ex: Angry GMA
     promises
     to wipe out
     Abu Sayyaf

              Duterte wants Misuari
   freed
   Eliminate the articles a, an and the

   Ex:     Skip the highway, mayor
            appeals to the motorists

            `The Aviator’ wins 3 awards
Replace the conjunction and with a
comma.

Example:    Pangasinan groups,
            execs act to revive
            mangroves

            DENR to probe Gov, son
            on illegal logging raps
   Use figures rather than writing out numbers
    higher than one.


    
               Teenager killed, 2 hurt
        Example:

                in collision

                  Attack on rebel leader
                   kills son, 3 others
                   in Arayat
• Drop the end punctuation

• Use single instead of double quotation
  marks
     • Example:


          •Al-Qaeda capable
          of ‘devastating attack,’
          says UN
   Use semi-colon when there are 2 subjects.

     Example:
    Trapped child freed from cave;
    Rescuers lauded for ‘heroic’ effort
 For   future-tense headlines, replace WILL
    with TO
    Example:      3 Celebrities to appear
                  on game show
Supply attribution where needed
Example:


  Eating more fat raises
cancer risk, new study
concurs
            New research underscores
            link between cancer, high-fat diet
 Use common abbreviations that are approved
 by your stylebook

 Example:
     Ebdane warned
      of DPWH syndicate

        DBM passes buck
         on ‘love bonus’
Avoid bad breaks
 Never divide a first and last name
 Ex: Victory for Al
      Gore seen
 Never divide a title and a name
Never hyphenate to end a line
 Ex:    Promising edit-
        ing career end-
        ed by lousy head
Avoid adjective-noun break when
 each has a meaning distinct from its
 parts

 Ex:      Ex-con is fried
          chicken chain’s
          manager of year


• Rewritten version:        Ex-con named
                            best manager
                            by chicken chain
Avoid preposition-object break

Ex:    Republican support for
       tax break guaranteed

       Pray for
       Pope; don’t
       speculate
4. Substitute shorter words

   and terms for long ones
   to make the headline fit
5.Avoid headlinese

   Headlinese – cliched
terminology of short words

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Reading techniques i newspaper goodies

  • 1. PARTS OF A NEWSPAPER  Nameplate / Flag  Banner Head  Ears / Pugs  Byline  Teaser/Skybox  Dateline  Banner story /  Cut / Photo Splash  Cutline / Caption  Folio  Photo credit  Headlines  Jumpline
  • 2. PARTS OF A NEWSPAPER  Nameplate / Flag
  • 3. Teaser/Skybox Ears / Pugs Ears / Pugs Folio
  • 4. Banner Head Headline Headline  Banner story / Splash Headline
  • 6. Cut / Photo Cutline / Caption  Photo credit
  • 8. ad th e as  M
  • 10. AD L IN H E E A title given to a news item
  • 11. FUNCTIONS OF HEADLINES • Headlines give readers the news at a glance. • Headlines draw attention and capture drama.
  • 12. Beautifulprincess marries prince charming; Shrek commits suicide Third little pig found guilty of stealing mermaid’s voice
  • 13. Snow White brags about not really liking porridge belonging to the bears
  • 14. The good fairy wins prize for refusing to deliver Pinocchio’s conscience
  • 15. Headlines organize the news and the newspaper. Headlines capture a tone that is consistent to the story. TONE -- refers to voice, focus, overall identity and purpose
  • 16. FUNDAMENTAL STEPS IN WRITING HEADLINES : 1. Read and summarize the story.
  • 17. Dozens of students at Angeles City National High School became ill yesterday after being served a tuna lunch in the school cafeteria, officials said. Forty-two third-, fourth- and fifth-graders were taken to two area hospitals, where most were released after treatment for food poisoning and dehydration. Eight students were kept overnight for observation at Angeles Medical Center.
  • 18. Guide Questions: What are the key words? What is the point of the story? What does the lead/lede and the nut graf say?
  • 19. 2. Cast the summary in a sentence.
  • 20. Some guidelines: Demand accuracy. There is no place in newspapers for headlines that are not absolutely accurate. Near enough is not good enough. Keep it short and direct. Write active, rather than passive, heads. Almost every head is improved with a strong verb. (a THESAURUS is a good investment!)
  • 21. WHAT CAN I CHANGE  Ask yourself: WITHOUT CHANGING OR CLOUDING THE MEANING OF THE SENTENCE?  Make every word count. Avoid headlines that waste words. “Eating" is far more direct than “being served with"
  • 22. 3. Shorten the sentence by putting it in headline form
  • 23. The Basics of headline form:  Usepresent tense. Ex: Angry GMA promises to wipe out Abu Sayyaf Duterte wants Misuari freed
  • 24. Eliminate the articles a, an and the  Ex: Skip the highway, mayor appeals to the motorists `The Aviator’ wins 3 awards
  • 25. Replace the conjunction and with a comma. Example: Pangasinan groups, execs act to revive mangroves DENR to probe Gov, son on illegal logging raps
  • 26. Use figures rather than writing out numbers higher than one.  Teenager killed, 2 hurt Example: in collision  Attack on rebel leader kills son, 3 others in Arayat
  • 27. • Drop the end punctuation • Use single instead of double quotation marks • Example: •Al-Qaeda capable of ‘devastating attack,’ says UN
  • 28. Use semi-colon when there are 2 subjects.  Example: Trapped child freed from cave; Rescuers lauded for ‘heroic’ effort  For future-tense headlines, replace WILL with TO Example: 3 Celebrities to appear on game show
  • 29. Supply attribution where needed Example: Eating more fat raises cancer risk, new study concurs New research underscores link between cancer, high-fat diet
  • 30.  Use common abbreviations that are approved by your stylebook  Example: Ebdane warned of DPWH syndicate  DBM passes buck on ‘love bonus’
  • 31. Avoid bad breaks Never divide a first and last name Ex: Victory for Al Gore seen  Never divide a title and a name Never hyphenate to end a line Ex: Promising edit- ing career end- ed by lousy head
  • 32. Avoid adjective-noun break when each has a meaning distinct from its parts Ex: Ex-con is fried chicken chain’s manager of year • Rewritten version: Ex-con named best manager by chicken chain
  • 33. Avoid preposition-object break Ex: Republican support for tax break guaranteed Pray for Pope; don’t speculate
  • 34. 4. Substitute shorter words and terms for long ones to make the headline fit
  • 35. 5.Avoid headlinese Headlinese – cliched terminology of short words