26. It is the art of arranging,
correcting, and selecting
the quality and type of
news
It is also called
copyediting.
What is Copyreading?
27. What is a Copy?
A copy is a material sent
to the typist to be typeset
It may be a news story, a
feature article, an
editorial, or a literary
piece, etc.
28. What is a Copyreader?
One who edits copies is
called a copyreader or
copyeditor
The copyreader goes
over the story and makes
the necessary
corrections and revisions
in the copy to improve it
29. What to
copy read?
Errors in fact
Errors in Grammar
Mechanics
Errors in Structures
Seditious/ Rebellious materials
Opinionating/ Editorializing
statements
Libelous and derogatory
statements
Verbal deadwoods / Redundant
words / Wasteful words
30. Verbal deadwoods / Redundant words
2 0 1 7 S C H O O L S P R E S S C O N F E R E N C E
1. The board is currently having a conference
at the moment.
2. The store opens its doors at 8 AM in the morning.
3. Sen. Enrile wrote a biography of his life five
years ago.
4. The Malaylay Pottery Association holds an
annual seminar in the Sitio of Malaylay.
5. Tita Helen promised to give me a free gift when
she comes home in the month of December.
31. Wasteful Words
1. She was absent yesterday for the reason that she suffered
from influenza .
2. A larger proportion of the students voted for him.
3. The class is in the AVR at the present time.
4. Many of the Filipinos who have not attended school are not
aware of their rights.
5. She came ahead of the scheduled time to make sure that
everything was in order before the session.
because
Most / Majority
now
uneducated
early
39. RULE OF THUMB: SELL THE SIZZLE, NOT THE
STEAK
HEADLINE WDITING
Writing the Headline
41. Headlines are display
windows of
newspapers.
A headline is the title
of the a news story
It summarizes the
whole news story
The Headlines
42. To tell in capsule
form what the story
is all about
• To make the page
look attractive
Functions of Headlines
43. Structure
of
Headlines
1. Flush left – both lines are
flushed to the left margin
2. Dropline / Step form – first line
flushed left while the second is
indented
Family planning
Seminar held
Local boy scouts
bleed for a cause
44. Structure
of
Headlines
3. Inverted pyramid
4. Hanging indention – flushed
line is followed by two indented
parallel lines
School launches
kalinisan
drive
Chief editor
bats for more
development news
47. Make sure that the headline
answers as many Ws as
possible.
The headline should summarize
the story. It should not contain
anything which is not found in
the story.
Positive headlines are
preferable than the negative
ones.
Use the strongest word in the
first line as much a possible.
Rules in
Writing
Headlines
48. Rules in
Writing
Headlines
Put an action verb, expressed or
implied, in every headline
Do not begin with a verb,
preposition, article or
conjunction
Avoid the verb form to be
Use present tense verbs in
writing headlines describing past
events
Use future tense verbs to write
headlines about future events
49. Use numbers in headlines only if
they are important
Do not abbreviate days of the
week in headlines
Substitute a comma for the
conjunction and
Use single quote marks in place
of double quote marks in a
headline
Use the active voice
Use abbreviations only if they
are well-known
Rules in
Writing
Headlines
50. Rules in
Writing
Headlines
Write numbers in figures.
Omit articles like a, an, the and all
forms of the verb to be ( is, are, be )
unless needed to make the meaning
clear.
Reclaimed banks cause of recurrent floods
Clinton is new US president
Five cops – 5 cops
Seven million pesos – Php7-M
Ninety nine percent – 99%
Thirty participants – 30 participants
51. Counting the Headlines
1.All small letters except jilft and mw are counted as
1.
2. Small letters jilft are counted as ½.
3. Small letters m and w are counted as 1½.
4. All capital letters except MW are counted as 1½.
5. Capital letters M and W are counted as 2.
6. Capital letters J, I, L, F, T are counted as 1.
52. “I JUDGE
THE NEWS
BY ITS
HEADLINE.”
They say,“Don’t judge a
book by its cover”….
53. EXERCISES:
At least forty oficials & personel have contunud
to assumed varios posts on the bureau of
Costums (BOC) & receive salaries form the
agency expire in Dec. last year.
These was revealed in a 2-page memorandum
too Customs Commissoner john P. Sevilla buy
the Commision on audit (COA), wich questiond
the detail of oficials & employees of the other
agency to thhe BOC.