Ready, Set, Launch. Incorporating Social into Large-Scale Campaigns
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The document outlines a panel discussion at the Spredfast #SFSummit featuring experts in social media and content marketing from LinkedIn, MGM Resorts, and National Instruments. The panelists shared their experiences and insights on building relationships between brands and professionals, and the evolution of social media in their respective fields. Each panelist presented their professional backgrounds and contributions to the industry, highlighting the importance of adapting to digital communication trends.
Ready, Set, Launch. Incorporating Social into Large-Scale Campaigns
- 1. Ready, Set, Launch: Incorporating Social into Large-Scale Campaigns Spredfast #SFSummit
- 2. Meet the Panelists Deanna Lazzaroni Global Content & Social Media Marketing Manager, LinkedIn Tom Fanger Executive Director of Media Technology, MGM Resorts Lacy Rohre Content & Social Media Manager, National Instruments Julie Flowers Conley Head of Social Media, At Home (formerly known as Garden Ridge) Spredfast #SFSummit
- 3. Deanna Lazzaroni Global Content and Social Media Marketing Manager, LinkedIn @DigitalDL THEN NOW NEXT? Spredfast #SFSummit
- 4. We build relationships between brands and the world’s professionals to make them both more successful.
- 5. Identity Networks Knowledge The professional profile of record Connect all of the world's professionals The definitive professional publishing platform How we help you succeed
- 6. Julie Flowers Conley Head of Social Media, At Home (formerly known as Garden Ridge) q University of Texas Ad & PR Grad q Die-hard Dallas Cowboys fan q @julieflow Spredfast #SFSummit
- 8. Garden Ridge… Spredfast #sfSummit to At Home
- 9. Lacy Rohre Content and Social Media Group Manager, National Instruments q @RohreLikeaLion Spredfast #SFSummit 1. Graduate and support self 2. Enter technology world as software tech writer 3. Rekindle love of journalism and manage company print magazine 4. Realize that print returns no data on investment and close company print magazine 5. Catch the social media bug 6. Become a Spredfast user! 7. Rep the B2B social world at Spredfast Summit
- 10. Thomas Fanger Executive Director of Media Technology, MGM Resorts International Spredfast #SFSummit