Using LinkedIn As A Business Tool
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The document provides a guide on utilizing LinkedIn as a business tool, emphasizing its vast user base and global reach. Key strategies include nurturing relationships, establishing credibility, and effective profile completion, while practical tips for searching and engaging with content are also outlined. Additionally, it includes a content strategy schedule for regular engagement and networking efforts.
Using LinkedIn As A Business Tool
- 1. Using LinkedIn As A Business Tool Robert S. Grossman Business Performance Advisor Insperity 818.546.3123 robert.grossman@insperity.com
- 2. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Help Businesses Succeed So Communities Prosper
- 3. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Run Better Grow Faster Make More Money
- 4. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 5. Using LinkedIn As A Business Tool
- 6. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 7. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 9. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com LinkedIn Statistics • 364 million users (4,500 on May 5, 2003) • 200 countries and territories • 2 new members every second • Over 39 million students and recent graduates • 24 different languages • Over 7,600 full time employees • Offices in 30 cities around the globe
- 10. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Leverage LinkedIn 1. Nurture new and existing relationships 2. Establish credibility 3. Generate possible leads 4. Build strategic relationships 5. Find people
- 11. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Complete Your Profile • Name • Professional Headshot • Contact Information • Summary (Think Search) • Status Updates
- 12. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Profile Breakdown
- 13. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com • 90% of consumers trust peer recommendations for purchasing decisions • Only 14% trust advertisements • 70% trust other consumer opinions
- 14. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Wide or Narrow? Since You Are A Person I trust, I Wanted to Invite You To Join My Network On LinkedIn
- 15. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Personalize It • “Hi, I have some great ideas for you because I see you’re doing X, and I like to talk about how I can help you in the same way I’ve helped others” • “I read your blog post on X and wanted to discuss it with you.” • “We’re both members of the same X group and I’d like to connect online too.”
- 16. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 17. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Tags • Simple keywords to help organize and sort your contacts • Tags can be added from the contacts page or a persons profile
- 18. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 19. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Status Updates
- 20. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 21. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Status Updates - Engage • Updates in your network in real time • Share industry related articles • Share blog posts and articles you’ve written • Comment, ask questions, encourage a conversation • Liking too much is lurking
- 22. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Search
- 23. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 24. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Search With Keywords • The implied “AND” – Any space is seen as an “AND” • “OR” statements – (CEO or CFO) – return at least 1 of these search terms • “Not Or” to limit results – (CEO or CFO) NOT payroll • (“ “) to denote exact phrases of 2 or more words
- 25. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 26. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 27. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 28. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 29. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 30. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com
- 31. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Keep In Touch - Milestones • New Jobs • Birthdays • Work Anniversaries • Notable Publishing's On Articles
- 32. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Find Alumni (under “Connections”) • Location • Graduation Dates • Current Company • Current Position
- 33. Robert S. Grossman | 818.231.5238 | robert.grossman@insperity.com Content Strategy • Monday – Research prospects, check new connections, post a status update • Tuesday – Research prospects, send out 5 networking emails • Wednesday – Research prospects, check new connects, post a status update • Thursday – Research prospects, check new connections, post a status update • Friday – Research prospects, send out 5 networking emails
- 35. Using LinkedIn As A Business Tool Robert S. Grossman Business Performance Advisor Insperity 818.546.3123 robert.grossman@insperity.com