Real World Classroom - unplugged & expanded
- 1. Real World Classroom expanded and unplugged Sean Nixon Mindy Kole Sal LigotinoSUNY Ulster
- 2. AgendaGeneral OverviewThree approaches with Three disciplinesAudience brainstorm applications PerksThe Client Student Client interactionChallenges
- 3. Real World Classroom Immersion“You can’t get this in a book”“This semester, to me, was the most exciting semester of Graphic Design yet. I can honestly say that I enjoyed almost every project we had. I liked that our curriculum was tied into the real world, having two real clients and even with the hypothetical client. In short, this semester, I felt like a designer”.Adam Pavlof • 2nd year studentSean NixonCoordinator The Graphic Design Programnixons@sunyulster.eduSUNY Ulster
- 4. © Sean Nixon 09 Real World ClassroomReal World Classroom ImmersionPrepping for client interactionWhen do the students get introduced to clients?The Design program has gone through an innovative curriculum and pedagogic shift under the leadership of Sean Nixon, beginning in the fall semester, 2004. This has resulted in an increase in enrollment, retention, graduation and transfer to prestigious baccalaureate programs as well as employment in the Design1st semester2nd3rd4thClientClientClientClientClientClassesstartPresentation & FormatDreamweaverPowerpointIllustratorDigital PhotographyDesign History OnlineInDesignPhotoshop
- 5. .Students are flocking to SUNY Ulster’s Real-World Classroom - Service-learning Program because they receive the opportunities to:Real World Classroom ImmersionPrepping for client interaction• Secure Professional internships• Work with real clients, under the supervision of the instructor, in a design firm format.• Enter nationally juried design competitions. • Participate in instructor led research to Super markets, Bookstores to see packaging, marketing, store layout in research of the context to which design is used in everyday products.• Participate in instructor led research into the design community, working with design and art organizations in the Mid-Hudson region. • Participate in portfolioshowcase to prospective clients.• Present a degree culminating design project in an off campus, public exhibition forum in professional art gallery.
- 6. The professor locates and vets non-profit clients.© Sean Nixon 09 Real World ClassroomReal World Classroom ImmersionHow do you find clients?
- 7. © Sean Nixon 09 Real World ClassroomReal World Classroom Immersion What kinds of clients do you have?“We did not know how we could accomplish having one done for us that would be of professional quality”.“The process that we engaged in was and is a great service to Ulster County residents. I'm sure there are many groups in need of this service and short on funds as we were and this class can provide it FREE”Lois Ingellis • Client
- 8. • The classroom also goes on location. At the local supermarket and bookstore, students discuss through instructor lead research interior design and product placement as well as packaging. All genuine education comes through experience" John Dewey© Sean Nixon 09 Real World ClassroomReal World Classroom ImmersionOn-Location classroom• Students participate in instructor led research to Super markets, Bookstores to see packaging, marketing, store layout in research of the context to which design is used in everyday products.
- 9. Design History -OnlineThe course introduces the student to artists, engineers, designers, manufacturers, and consumers to establish a definition of design history in the 20th century.Furniture design store, internet research …© Sean Nixon 09 Real World Classroom
- 10. © Sean Nixon 09 Real World ClassroomReal World Classroom ImmersionQuality of Life & Economic VitalityMost importantly, students gain a prepared-ness by the experience of this program. They learn as they do. This model is an example of the paradigm shiftin design education and service learning establishing a holistic quality of life and aiding in economical vitality that will be replicated in other institutions. Sean Nixon and his program at SUNY Ulster are at an exciting time in history.“This semester, to me, was the most exciting semester of Graphic Design yet. I can honestly say that I enjoyed almost every project we had. I liked that our curriculum was tied into the real world, having two real clients and even with the hypothetical client. In short, this semester, I felt like a designer”.Adam Pavloff • 2nd year student
- 11. FreelanceclientsOutdoor BillboardRondout Valley Growers AssociationWith newly learned techniques, second year students take on freelance clients. The professor, by request, supervises these relationships and gives technical assistance in a “just in time” teaching approach.© Sean Nixon 09 Real World Classroom
- 12. InternshipsStudents are expected and supported through the process of pursuing and attaining internships that provide professional design experience.© Sean Nixon 09 Real World Classroom
- 13. Real World Classroom ImmersionQuality of Life & Economic Vitality “Design Stimulus”Starts a Movement, Aids Two Local Non ProfitsGraphic Design Students Help Habitat for Humanity and SCORE Spurring Them to Help OthersSUNY Ulster Graphic Design students are doing their part to stimulate the local economy by donating their design expertise to non-profit organizations so they will be better able to serve the community as part of a unique hands-on, real client learning experience that gives back to the community. “Our students can help the economy by designing,” together we can pass this on and on, hence, a movement”
- 14. Reflection of work in apublic exhibitionsetting • Students also are required to enter juried design competitionsof their peers. • Students also exhibit professionally off campus in local galleries. This public exposure provides an opportunity for the students to see themselves in the context of the larger public sphere of expectation.© Sean Nixon 09 Real World Classroom
- 15. © Sean Nixon 09 Real World ClassroomReal World Classroom Immersion“You can’t get this in a book”“Our overall experience with you and your students was very positive. And we’d do it again. Service Learning is important. It provides students with education, skills training, and real-world business experience. It also permits, clients to interact with college students. This is another means for closing the gap, real and perceived, that separates business and school”. Walter Levy •Client
- 16. © Sean Nixon 09 Real World Classroom
- 17. Project Based LearningReal World Service Learning at SUNY UlsterSal LigotinoCoordinator of Industrial Technology
- 18. St. Mary St. Andrew parking lot
- 19. Student Learning OutcomesTo be comfortable presenting to clientsTo experience collaboration with clientsTo understand the importance of taking good notesTo experience the process involved in creating a set of plans from start to finishTo interpret the NYS Building codes as they apply to unique situations
- 20. ASK “Art Society of Kingston” emergency staircase redesign of existing staircase.
- 21. Cornell Cooperative ExtensionPhoenicia OfficeNew floor plan layout
- 22. Rendered images of interior
- 23. After photos
- 24. SCORE “Strand Community Organization to Rehabilitate the Environment”
- 25. Reference Desk in SUNY Ulster Library
- 26. Queens Galley Kitchen, Kingston
- 30. Student Learning OutcomesTo be comfortable presenting to clientsTo experience collaboration with clientsTo understand the importance of taking good notesTo experience the process involved in creating a set of plans from start to finishTo interpret the NYS Building codes as they apply to unique situations
- 31. Real World Marketingat SUNY UlsterMindy S. KoleInstructor of Business
- 32. Real World MarketingStudents work with small local businesses on a Marketing Plan -- win/win for bothSUNY Start-Up
- 33. Real World MarketingBased on Real World ClassroomDeveloped by Sean Nixon, Professor of Graphic Arts, SUNY Ulster
- 34. Real World MarketingParticipants solicited through Ulster County Development CorporationHUGE (scary) response
- 35. Real World MarketingClass worked with 5 local businessesSmall jewelerFood companyTeen drug awareness program (non-profit)Online tool kit for working momsIrish pubBiz Club worked with candle company
- 36. Real World MarketingEach business visited classStudents developed list of questionsVisited businesses, follow up conversations and emailsFacebook page
- 37. Real World MarketingMarketing Plan:GoalsTargetSWOT (strengths, weaknesses, opportunities, threats)Points of differentiationCommunication strategyCompetitive analysisRecommended tactics and ideas/budget
- 38. Real World MarketingGreat response from both students and businessesBusinesses came back late April - early May for presentation of plans
- 39. Real World MarketingStudent comments– engagement!“I loved that it was actually real marketing”“Hands-on work is awesome”“it changed my mind about what I will pursue my bachelors in”“My favorite part of being at SUNY Ulster”
- 40. Real World MarketingChanges suggested:More visits from business in processSmaller groups -- can connectStudents want to know if businesses implement suggestions -- need process
- 41. Real World MarketingNext steps:Add disciplines to program -- photography?Real World Advertising at SUNY UlsterReal World Business at Empire State College -- HVC, Sept 2011
- 42. Brainstorm how your community could work with your discipline. Survey audience for application ideas 5 minutes
- 44. The Perks to doing thishow students excel using this model.
- 45. The Client How do you find your clients ? How do you manage your clients
- 46. Real World Classroom expanded and unplugged Sean NixonCoordinatorGraphic Design Programnixons@sunyulster.edu845-688-1588Mindy KoleMarketingkolem@sunyulster.edu845-492-1014Sal LigotinoCoordinatorIndustrial Technologyligotins@sunyulster.edu914-799-0086