Real World Emerging Technologies
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The document discusses emerging technologies targeting the 17-25 year old demographic, emphasizing their preferences for social media and informal communication styles. It highlights the importance of language, design, and technology in engaging this audience, advocating for openness and peer-to-peer interactions rather than traditional institutional control. Key recommendations include empowering students through blogging, promoting community sharing, and adapting to the evolving digital landscape.
Real World Emerging Technologies
- 1. Real World Emerging Technologies Chris Scott, Headscape Institutional Web Management Workshop 2006 14 June 2006
- 2. Introduction Identify some trends Ask some questions Challenge some preconceptions Paint some pictures Identify some problems to overcome Not here for specifics or technical details
- 3. Context: target audience Let’s narrow it down: 17-25 year old Texting generation iPod generation Cynical and astute
- 4. What they use MySpace .com Messaging Mobile Phones Blogging Flickr .com iPod/MP3 RSS (but they don’t know it)
- 5. What they will use Podcasting Feeds – a growing understanding Social bookmarking
- 6. Emerging applications: common factors Language Design Technology Culture
- 7. Language Informal Friendly Humorous Snappy/Short
- 8. Design Is design important? Fashion matters to visually aware target audiences Now… Large type White space Rounded corners Badges Fashion changes: Web standards allows easy re-skinning
- 9. Technological approach Web standards Reusability Delivery to multiple devices Desktop-like responsiveness AJAX Increasing broadband utilisation RSS
- 10. Culture Openness Users owning their data Actually about transparency Sharing Peer to peer Traditionally institution to individual Cynical individuals respond better to peer recommendations
- 11. Institutional enabling It’s about NOT controlling the message It’s about “customers” selling to “prospects” through word-of-mouth recommendation Challenging the culture? This feels unfamiliar to institutions but it isn't Academic principles The roots of the web But what about IT, Marketing, VCs, ProVCs, …?
- 12. Community blogging Provide every student with tools to blog Warwick is leading the way Add in Flickr-style photo sharing A photo speaks a thousand words Networks and communities of students Tagged communities Sports, course, groups etc A window into student life
- 13. Podcasting Needs to be student led Contains what students want and what prospects want Student bands Student life Advice Aspirational
- 14. Hurdles to overcome Fear of losing control Moderation Kiss of death Internal selling Does it have to be on a large scale? Could you hand-pick bloggers to pilot? Connecting “customers” with “prospects” Tagging Promotion mechanisms – keyword-based automation? Challenge audience to share ideas with each other Sharing creates growth E.g. the growth in Web 2.0 (enabled by openness)
- 15. Conclusions Employ language, design & technology Empower your customers Embrace openness Eliminate controls Engage with your prospective customers
- 16. Thank you