Realize
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The document outlines a launch playbook for a new bariatric surgery product called Realize. It identifies the target audiences as bariatric surgeons and consumers interested in weight loss surgery. It then details what messages should be conveyed to each group to change their beliefs and highlight the benefits and support provided by Realize. Finally, it describes the public relations, trial generation, local and national patient activation, and practice support strategies that will be used to promote Realize to surgeons and patients, including key message themes and objectives for each audience. The overall goal is to generate awareness of and excitement for Realize in order to drive its adoption for bariatric procedures.
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