Blogging 101 discusses the benefits of real estate agents blogging, including making agents better at their jobs, improving search engine rankings, enhancing their reputation in the community, connecting with other professionals, and attracting higher earning clients who do their own research. It encourages agents to read and comment on other blogs to participate in the community, gain credibility, and attract new readers to their own blog. Finally, it provides examples of topics agents can write about and recommends several real estate blogs.