Re-conceptualizing MOOC Success
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This document summarizes a presentation on re-conceptualizing measures of success for massive open online courses (MOOCs). It discusses the original vision of MOOCs to provide accessible education for all, as well as traditional and proposed new metrics for measuring MOOC success. These include metrics that capture student demand (e.g. demographics, engagement) and MOOC supply (e.g. number offered, languages, partnerships). It proposes that future research examine the role of engagement and goal setting in MOOC learning. The presentation concludes that intrinsic motivation for knowledge, rather than certificates, is the key driver for MOOCs and their evolution.
Re-conceptualizing MOOC Success
- 1. Re-conceptualizing MOOC Success Laurel Horton-Tognazzini Australian School of Management
- 2. • Professional journey • MOOC introduction • MOOC measures • MOOC discussion • Closing Re-conceptualizing MOOC Success
- 3. Professional Journey • Education/Knowledge • Degrees • Careers • Jobs
- 4. The MOOC Ideal, 1970 . . .a good educational system should: • “provide all who want to learn access to available resources at any time in their lives • empower all who want to share what they know to find those who want to learn it from them • furnish all who want to present an issue to the public with the opportunity to make their challenge known (Illich, 1970).”
- 5. Ivan Illich (1926 – 2002) MOOCs and the power of intrinsic learning
- 6. MOOCs • Massive – capacity for hundreds of thousands of students • Open – anyone can enroll, for free (Illich, 1970) • Online – Internet enabled and accessed • Course – systematic sequence of learning activities Intrinsic and extrinsic motivations Differing pedagogies Often driven by companies and consortia such as . . .
- 8. Tourism/Hospitality MOOCs (dynamic list) • Cornell: Introduction to Tourism and Hospitality • University of Girona: Cambios en el Turismo Contemporáneo • UCF: Tourism Industry Analysis • Floofl.com
- 9. • Accessable education for all (Illich, 1970) • Tourism’s contributions – Social – Environmental – Economic – Developing countries
- 10. Traditional MOOC Metrics (Murphy et al, 2013) • Enrollment: 12,275 to 155,000+ • Engaged: 53% to 67% • First assessment: 2% to 29% • Certificate: 1% to 13% • 300 (Duke) to 7,157 (Harvard) to 20,020 (Google) earned a certificate in a single MOOC • Applicable metrics?
- 11. Proposed Metrics • MOOC Demand geo-demographics diversity/UNHD Engagement: peer-to- peer assessment or feedback, videos, re- tests, page views, time on site, wiki, homework, assessments • MOOC Supply Number, accessibility, languages, diversity of partners and target population, e.g. learning hubs
- 12. What’s Next/Proposals Research: • Role of engagement and goal setting in taking a MOOC • What type of engagement and goal setting improves learning • Social enterprises such as Floofl and Learning Hubs
- 13. In Closing • Knowledge/intrinsic joy of learning is key motivator, not a certificate • Stay tuned for MOOC evolution • MOOCs in Hospitality/Tourism? • Questions and Comments • Thank-you