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THE RED FLAGS RULES AND YOUR
 CUSTOMER’S PRIVACY RIGHTS:
 What Does it Mean to the Credit
         Professional?




        Scott E. Blakeley, Esq.

        4685 MacArthur Court, Suite 421
          Newport Beach, CA 92660
               Tel: 949/260-0612
               Fax: 949/260-0613
             SEB@BlakeleyLLP.com
            www.BlakeleyLLP.com


               Los Angeles Office:
        515 South Flower Street, 36th Floor
             Los Angeles, CA 90071
                Tel: 213.382.0675
THE RED FLAGS RULE

FIRM PROFILE: Blakeley & Blakeley LLP represents its creditor clients in the areas of creditor rights,
commercial litigation and collection, credit documentation, e-commerce, bankruptcy and out-court-
workouts. B&B’s collective experience and legal and practical understanding of creditors’ rights results
in cost-effective representation and develops solutions to creditors’ problems. B&B’s attorneys have
extensive experience working with creditors. Members of the firm routinely speak to national industry
groups and trade associations concerning creditors’ rights. Members of the firm frequently publish
articles in national and regional publications concerning creditors’ rights, and are contributing editors
for NACM’s Manual of Credit and Commercial Laws, 91st Edition.


Scott Blakeley is a partner in the California law firm of Blakeley & Blakeley LLP, where he advises
companies around the country regarding creditors’ rights, commercial law, e-commerce and
bankruptcy law. He was selected as one of the 50 most influential people in commercial credit by
Credit Today. He is contributing editor for NACM’s Credit Manual of Commercial Law, contributing
editor for American Bankruptcy Institute’s Manual of Reclamation Laws, and author of A History of
Bankruptcy Preference Law, published by ABI. Credit Research Foundation has published his manuals
entitled The Credit Professional’s Guide to Bankruptcy, Serving On a Creditors’ Committee and
Commencing An Involuntary Bankruptcy Petition. Scott has published dozens of articles and manuals
in the area of creditors’ rights, commercial law, e-commerce and bankruptcy in such publications as
Business Credit, Managing Credit, Receivables & Collections, Norton’s Bankruptcy Review and the
Practicing Law Institute, and speaks frequently to credit industry groups regarding these topics
throughout the country. Scott holds a B.S. from Pepperdine University, an M.B.A. from Loyola
University and a law degree from Southwestern University. He served as law clerk to Bankruptcy Judge
John J. Wilson.




                                           www.BlakeleyLLP.com
THE RED FLAGS RULE

     NOTES




        2

www.BlakeleyLLP.com
THE RED FLAGS RULE

I.    Introduction

      A. Reduce business to business trade credit risk

      B. FCRA: Fair Credit Reporting Act

      C. FACTA

      D. Red Flags Rule

II.   Red Flags Rule: An Identity Theft Prevention Program

      A. Amends 2003 FACTA

      B. Difference between data security and the red flags rule

             1. Data security aimed at protecting personal information that you have about
                customers

             2. Red Flags Rules picks up where data security leaves off

                     a. Stopping and identifying thieves from using someone else’s personal info
                        at your business to commit fraud or illegally obtain goods/services

      C. Why does the FTC keep extending the enforcement of “Red Flags” Rule?

             1. An effort by the FTC to redouble its efforts to educate small businesses and other
                entities about complying

             2. Easing compliance by offering additional resources

             3. Clarifying whether businesses are covered

             4. Clarify compliance procedures

             5. New date: November 1, 2009

      D. Who must comply?

             1. Creditors holding covered accounts

                     a. Covered account

                             i.   Checking and savings accounts

                             ii. Small business or sole proprietorship accounts

                             iii. All accounts with “foreseeable risk of identity theft”

                     b. Extend, renew, or continues credit


                                                 3

                                        www.BlakeleyLLP.com
THE RED FLAGS RULE

                c. Assignee of original creditor

                d. Any form of deferred payment qualifies

                e. Finance companies

E. Who might not the Red Flags Rules apply to?

        1. Accepting credit cards or other forms of payment doesn’t make you a creditor
           under Red Flags Rule

        2. Vendors that require payment before work begins

                a. Red Flags Rule applies to businesses that regularly defer payment until
                   after services have been performed

F. Is your business at low risk for identity theft?

        1. Do you know your clients personally?

        2. Has your company experienced and incident of identity theft?

        3. Are you in a business where identity theft is uncommon?

G. How does it apply to business to business trade credit relationships?

        1. No distinction between whether it’s business or consumer credit

                a. Do a risk assessment and assess the interaction you have with your
                   customers

                         i.   Risk factors: customer credit files with sensitive private
                              information, customer credit card numbers, customer checking
                              account information

                b. Is there enough security to protect your customers from identity theft?

                c. How do customers open or access their accounts?

        2. Mandatory identity-theft prevention program

        3. Penalties for failure to comply

                a. In the event of a pattern or practice of violations, FTC may commence a
                   civil action to recover a civil penalty in a federal district court

                b. Penalties imposed by the FTC for violations of FACTA may not exceed
                   $3,500 per infraction

                c. Users of consumer reports who fail to comply with the address

                                             4

                                    www.BlakeleyLLP.com
THE RED FLAGS RULE

                   discrepancy regulations subject to civil liability under 616 and 617 of the
                   Fair Credit Reporting act

               d. The FTC does not conduct routine compliance audits

               e. No private right of action: consumer cannot sue you under the Red Flags
                  Rule

H. Methods to red-flag the red flags

       1. FTC’s do-it-yourself template

       2. Identification of red flags

               a. Examples

                       i.   Notice of fraudulent use of an account

                       ii. Address discrepancies

                       iii. Returned mail on active accounts

                       iv. False identification

                       v. Documents provided for identification appear to have been
                          altered or forged

                       vi. Inconsistent information with what is currently on file

                       vii. Application appears to have been altered or forged

                       viii. Multiple credit cards used

                       ix. SSN verification

                       x. Noteworthy changes in spending patterns

       3. Detecting red flags

               a. Design a plan to ensure the identifiers aren’t ignored

               b. Examples

                       i.   Challenge questions

                       ii. Authenticating accounts

                       iii. Transaction monitors and logs

                       iv. Passwords and PIN’s


                                           5

                                  www.BlakeleyLLP.com
THE RED FLAGS RULE

               v. Create of chain of upward command

               vi. Credit card authorization forms required

               vii. Verification of references

4. Response to red flags

       a. Examples

               i.   Periodic password changes

               ii. Email addresses from non-company urls

               iii. Mailing/shipping addresses that are residences

               iv. Issue new account numbers to existing accounts

               v. Requiring secondary identification

               vi. If identity theft claim is used, require proof

               vii. Freezing goods or services until discrepancy is resolved

               viii. Notification of law enforcement

               ix. No response

5. Program administration and updates

       a. Clearly written

       b. Concise outline of responsibilities

       c. Obtain approval from Board of Directors/a committee of your
          board/Program manager

       d. Staff training

       e. Outline upward chain of command

       f.   Program reviews

       g. Periodic updates

       h. Annual report to Board of directors/senior management level person

       i.   Significant events




                                   6

                           www.BlakeleyLLP.com
THE RED FLAGS RULE

                       j.   Properly dispose of sensitive information per company’s records retention
                            program

                                 i.   CC Numbers,

                                 ii. Bank account numbers on credit applications

                                 iii. Copies of customers’ checks

III.   Other Privacy Laws that may Affect the Credit Professional

IV.    Model State Privacy Law

       A. Purpose

       B. Key Terms of Model law

               1. Electronic Credit Department

               2. What Information is Covered?

               3. What is a Security Breach?

               4. Must a Company reside in the model state?

       C. Notice Requirement

               1. Model law requires a company give prompt notice to customers after a security
                  breach

       D. Complying with Model Law

       E. Encryption

       F. Security

       G. Written Manual

       H. Training

       I.   Credit Application

       J.   Personal Guarantee

       K. Privacy Audit

       L. Violation of Model Law

V.     Fair Credit Reporting Act

       A. Purpose


                                                    7

                                           www.BlakeleyLLP.com
THE RED FLAGS RULE

       B. Credit Reporting and Commercial Credit

       C. Legitimate Business Purpose Exception May Not Be Recognized

       D. Relevance of Consumer Reports When Commercial Credit Extensions Are Made To A
          Corporation, LLC or partnership

       E. Notification If Credit Is Declined Based Upon Consumer Credit Report

       F. Penalties For Violating FCRA

VI.    Fact Act

       A. The Fact Act Amends the Fair Credit Reporting Act

               1. The seven national uniformity provisions prevent states from creating conflicting
                  legislation concerning the sharing of credit information, credit bureau reports,
                  application information, and transaction and experience data

       B. Changes the Credit Professional May Anticipate as a Result of the Fact Act

       C. Attempts to Stop the Epidemic of Identity Theft

               1. Collection Agencies and the Fact Act

               2. Proper Disposal of Credit Information

VII.   Patriot Act

       A. Introduction

               1. On October 26, 2001, Congress passed the Uniting and Strengthening America by
                  Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act(the
                  “USA Patriot Act”)

               2. Main purpose to bolster national security after the September 11th attacks

               3. Based on identification of customers and their activities

               4. Promulgates broad, new requirements for both financial and non-financial
                  institutions

               5. Makes significant changes to the Money Laundering Control Act of 1986

               6. Non-Financial Institutions

               7. Financial Institutions

               8. For non-traditional financial institutions, implementing a compliance program will
                  present significant adjustment to operations

               9. Required to share information and provide Suspicious Activity Reports (“SARS”)

                                                   8

                                           www.BlakeleyLLP.com
THE RED FLAGS RULE

VIII.   Equal Credit Opportunity Act

        A. Purpose: To ensure that grantors of credit are not engaged in discrimination

        B. Federal Statute: Applies to all states.

        C. Consumer Credit versus Commercial Credit. Consumer legislation that applies to
           commercial transactions. A vendor may not refuse to grant trade credit or discourage a
           vendor credit applicant from asking for credit because of sex, marital status or any of the
           reasons cited above

                1. General Rule. A “creditor” shall not “discriminate against an applicant” on a
                   “prohibited basis” regarding any aspect of a “credit transaction”

                2. Credit. The right granted by a creditor to an applicant to defer payment of a debt,
                   incur debt and defer its payment, or purchase property or services and defer
                   payment

                3. Creditor

                4. Credit transaction - means every aspect of an applicant’s dealings with a credit
                   grantor regarding an application for credit or an existing extension of credit
                   (includes information requirements, investigation procedures, standards of
                   creditworthiness, terms of credit, furnishing of credit information, revocation,
                   alteration, or termination of credit, and collection procedures)

        D. Discrimination Actionable Under ECOA

        E. Stages of the Credit Transaction Subject to ECOA

        F. Company Policy

                1. Written Manual

                2. Training

        G. The Credit Application

                1. Disclosures

                2. Guarantors

        H. Evaluation of Application

                1. Not Relying on Prohibited Basis

                2. “Completed” Application

                3. Adverse Action

                4. Not Adverse Action


                                                     9

                                           www.BlakeleyLLP.com
THE RED FLAGS RULE

      I.   Credit Executive’s Notification of Adverse Action

              1. 30-Day Rule to Notify of Adverse Action

              2. If “adverse action” is taken regarding an application, notice must be provided to
                 the applicant that he/she has the right to request reasons for the adverse action in
                 writing within 60 days of such action. See Exhibit C

              3. Form of Notice

              4. Statutory Notice. ECOA provides that the notice of adverse action must contain
                 language that is substantially similar to the following:

              5. 60-Day Rule for Applicant to Request Reasons for Adverse Action

              6. Responding to Request

      J.   Credit Executive’s Reply

IX.   Confidentiality Agreements

      A. What are Confidentiality Agreements?

      B. Structure of a Confidentiality Agreement

              1. Explanation of Purpose

              2. Disclosure

              3. No Disclosure

              4. No Use

              5. Limits on Information Deemed Confidential

              6. Term

              7. Remedies in the Event of Breach

              8. Termination




                                                 10

                                         www.BlakeleyLLP.com

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Red Flags Rules Handout

  • 1. THE RED FLAGS RULES AND YOUR CUSTOMER’S PRIVACY RIGHTS: What Does it Mean to the Credit Professional? Scott E. Blakeley, Esq. 4685 MacArthur Court, Suite 421 Newport Beach, CA 92660 Tel: 949/260-0612 Fax: 949/260-0613 SEB@BlakeleyLLP.com www.BlakeleyLLP.com Los Angeles Office: 515 South Flower Street, 36th Floor Los Angeles, CA 90071 Tel: 213.382.0675
  • 2. THE RED FLAGS RULE FIRM PROFILE: Blakeley & Blakeley LLP represents its creditor clients in the areas of creditor rights, commercial litigation and collection, credit documentation, e-commerce, bankruptcy and out-court- workouts. B&B’s collective experience and legal and practical understanding of creditors’ rights results in cost-effective representation and develops solutions to creditors’ problems. B&B’s attorneys have extensive experience working with creditors. Members of the firm routinely speak to national industry groups and trade associations concerning creditors’ rights. Members of the firm frequently publish articles in national and regional publications concerning creditors’ rights, and are contributing editors for NACM’s Manual of Credit and Commercial Laws, 91st Edition. Scott Blakeley is a partner in the California law firm of Blakeley & Blakeley LLP, where he advises companies around the country regarding creditors’ rights, commercial law, e-commerce and bankruptcy law. He was selected as one of the 50 most influential people in commercial credit by Credit Today. He is contributing editor for NACM’s Credit Manual of Commercial Law, contributing editor for American Bankruptcy Institute’s Manual of Reclamation Laws, and author of A History of Bankruptcy Preference Law, published by ABI. Credit Research Foundation has published his manuals entitled The Credit Professional’s Guide to Bankruptcy, Serving On a Creditors’ Committee and Commencing An Involuntary Bankruptcy Petition. Scott has published dozens of articles and manuals in the area of creditors’ rights, commercial law, e-commerce and bankruptcy in such publications as Business Credit, Managing Credit, Receivables & Collections, Norton’s Bankruptcy Review and the Practicing Law Institute, and speaks frequently to credit industry groups regarding these topics throughout the country. Scott holds a B.S. from Pepperdine University, an M.B.A. from Loyola University and a law degree from Southwestern University. He served as law clerk to Bankruptcy Judge John J. Wilson. www.BlakeleyLLP.com
  • 3. THE RED FLAGS RULE NOTES 2 www.BlakeleyLLP.com
  • 4. THE RED FLAGS RULE I. Introduction A. Reduce business to business trade credit risk B. FCRA: Fair Credit Reporting Act C. FACTA D. Red Flags Rule II. Red Flags Rule: An Identity Theft Prevention Program A. Amends 2003 FACTA B. Difference between data security and the red flags rule 1. Data security aimed at protecting personal information that you have about customers 2. Red Flags Rules picks up where data security leaves off a. Stopping and identifying thieves from using someone else’s personal info at your business to commit fraud or illegally obtain goods/services C. Why does the FTC keep extending the enforcement of “Red Flags” Rule? 1. An effort by the FTC to redouble its efforts to educate small businesses and other entities about complying 2. Easing compliance by offering additional resources 3. Clarifying whether businesses are covered 4. Clarify compliance procedures 5. New date: November 1, 2009 D. Who must comply? 1. Creditors holding covered accounts a. Covered account i. Checking and savings accounts ii. Small business or sole proprietorship accounts iii. All accounts with “foreseeable risk of identity theft” b. Extend, renew, or continues credit 3 www.BlakeleyLLP.com
  • 5. THE RED FLAGS RULE c. Assignee of original creditor d. Any form of deferred payment qualifies e. Finance companies E. Who might not the Red Flags Rules apply to? 1. Accepting credit cards or other forms of payment doesn’t make you a creditor under Red Flags Rule 2. Vendors that require payment before work begins a. Red Flags Rule applies to businesses that regularly defer payment until after services have been performed F. Is your business at low risk for identity theft? 1. Do you know your clients personally? 2. Has your company experienced and incident of identity theft? 3. Are you in a business where identity theft is uncommon? G. How does it apply to business to business trade credit relationships? 1. No distinction between whether it’s business or consumer credit a. Do a risk assessment and assess the interaction you have with your customers i. Risk factors: customer credit files with sensitive private information, customer credit card numbers, customer checking account information b. Is there enough security to protect your customers from identity theft? c. How do customers open or access their accounts? 2. Mandatory identity-theft prevention program 3. Penalties for failure to comply a. In the event of a pattern or practice of violations, FTC may commence a civil action to recover a civil penalty in a federal district court b. Penalties imposed by the FTC for violations of FACTA may not exceed $3,500 per infraction c. Users of consumer reports who fail to comply with the address 4 www.BlakeleyLLP.com
  • 6. THE RED FLAGS RULE discrepancy regulations subject to civil liability under 616 and 617 of the Fair Credit Reporting act d. The FTC does not conduct routine compliance audits e. No private right of action: consumer cannot sue you under the Red Flags Rule H. Methods to red-flag the red flags 1. FTC’s do-it-yourself template 2. Identification of red flags a. Examples i. Notice of fraudulent use of an account ii. Address discrepancies iii. Returned mail on active accounts iv. False identification v. Documents provided for identification appear to have been altered or forged vi. Inconsistent information with what is currently on file vii. Application appears to have been altered or forged viii. Multiple credit cards used ix. SSN verification x. Noteworthy changes in spending patterns 3. Detecting red flags a. Design a plan to ensure the identifiers aren’t ignored b. Examples i. Challenge questions ii. Authenticating accounts iii. Transaction monitors and logs iv. Passwords and PIN’s 5 www.BlakeleyLLP.com
  • 7. THE RED FLAGS RULE v. Create of chain of upward command vi. Credit card authorization forms required vii. Verification of references 4. Response to red flags a. Examples i. Periodic password changes ii. Email addresses from non-company urls iii. Mailing/shipping addresses that are residences iv. Issue new account numbers to existing accounts v. Requiring secondary identification vi. If identity theft claim is used, require proof vii. Freezing goods or services until discrepancy is resolved viii. Notification of law enforcement ix. No response 5. Program administration and updates a. Clearly written b. Concise outline of responsibilities c. Obtain approval from Board of Directors/a committee of your board/Program manager d. Staff training e. Outline upward chain of command f. Program reviews g. Periodic updates h. Annual report to Board of directors/senior management level person i. Significant events 6 www.BlakeleyLLP.com
  • 8. THE RED FLAGS RULE j. Properly dispose of sensitive information per company’s records retention program i. CC Numbers, ii. Bank account numbers on credit applications iii. Copies of customers’ checks III. Other Privacy Laws that may Affect the Credit Professional IV. Model State Privacy Law A. Purpose B. Key Terms of Model law 1. Electronic Credit Department 2. What Information is Covered? 3. What is a Security Breach? 4. Must a Company reside in the model state? C. Notice Requirement 1. Model law requires a company give prompt notice to customers after a security breach D. Complying with Model Law E. Encryption F. Security G. Written Manual H. Training I. Credit Application J. Personal Guarantee K. Privacy Audit L. Violation of Model Law V. Fair Credit Reporting Act A. Purpose 7 www.BlakeleyLLP.com
  • 9. THE RED FLAGS RULE B. Credit Reporting and Commercial Credit C. Legitimate Business Purpose Exception May Not Be Recognized D. Relevance of Consumer Reports When Commercial Credit Extensions Are Made To A Corporation, LLC or partnership E. Notification If Credit Is Declined Based Upon Consumer Credit Report F. Penalties For Violating FCRA VI. Fact Act A. The Fact Act Amends the Fair Credit Reporting Act 1. The seven national uniformity provisions prevent states from creating conflicting legislation concerning the sharing of credit information, credit bureau reports, application information, and transaction and experience data B. Changes the Credit Professional May Anticipate as a Result of the Fact Act C. Attempts to Stop the Epidemic of Identity Theft 1. Collection Agencies and the Fact Act 2. Proper Disposal of Credit Information VII. Patriot Act A. Introduction 1. On October 26, 2001, Congress passed the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act(the “USA Patriot Act”) 2. Main purpose to bolster national security after the September 11th attacks 3. Based on identification of customers and their activities 4. Promulgates broad, new requirements for both financial and non-financial institutions 5. Makes significant changes to the Money Laundering Control Act of 1986 6. Non-Financial Institutions 7. Financial Institutions 8. For non-traditional financial institutions, implementing a compliance program will present significant adjustment to operations 9. Required to share information and provide Suspicious Activity Reports (“SARS”) 8 www.BlakeleyLLP.com
  • 10. THE RED FLAGS RULE VIII. Equal Credit Opportunity Act A. Purpose: To ensure that grantors of credit are not engaged in discrimination B. Federal Statute: Applies to all states. C. Consumer Credit versus Commercial Credit. Consumer legislation that applies to commercial transactions. A vendor may not refuse to grant trade credit or discourage a vendor credit applicant from asking for credit because of sex, marital status or any of the reasons cited above 1. General Rule. A “creditor” shall not “discriminate against an applicant” on a “prohibited basis” regarding any aspect of a “credit transaction” 2. Credit. The right granted by a creditor to an applicant to defer payment of a debt, incur debt and defer its payment, or purchase property or services and defer payment 3. Creditor 4. Credit transaction - means every aspect of an applicant’s dealings with a credit grantor regarding an application for credit or an existing extension of credit (includes information requirements, investigation procedures, standards of creditworthiness, terms of credit, furnishing of credit information, revocation, alteration, or termination of credit, and collection procedures) D. Discrimination Actionable Under ECOA E. Stages of the Credit Transaction Subject to ECOA F. Company Policy 1. Written Manual 2. Training G. The Credit Application 1. Disclosures 2. Guarantors H. Evaluation of Application 1. Not Relying on Prohibited Basis 2. “Completed” Application 3. Adverse Action 4. Not Adverse Action 9 www.BlakeleyLLP.com
  • 11. THE RED FLAGS RULE I. Credit Executive’s Notification of Adverse Action 1. 30-Day Rule to Notify of Adverse Action 2. If “adverse action” is taken regarding an application, notice must be provided to the applicant that he/she has the right to request reasons for the adverse action in writing within 60 days of such action. See Exhibit C 3. Form of Notice 4. Statutory Notice. ECOA provides that the notice of adverse action must contain language that is substantially similar to the following: 5. 60-Day Rule for Applicant to Request Reasons for Adverse Action 6. Responding to Request J. Credit Executive’s Reply IX. Confidentiality Agreements A. What are Confidentiality Agreements? B. Structure of a Confidentiality Agreement 1. Explanation of Purpose 2. Disclosure 3. No Disclosure 4. No Use 5. Limits on Information Deemed Confidential 6. Term 7. Remedies in the Event of Breach 8. Termination 10 www.BlakeleyLLP.com