SlideShare a Scribd company logo
Reducing Presentation Noise!
SF Data Mining Meetup 
November 2015
Hunter Whitney
Consultant, Author, and Instructor 

User Experience (UX) Design
Listening to Data 
Noise!
Irrelevant, meaningless, and
can distract or mislead from the
best course of action

Signals
Potentially meaningful and
can prompt actions that
lead to good outcomes
Reducing Presentation Noise Doesn’t
Begin or End with Visual Design
Data Life Cycle
 User Perception
• 
Context, Emphasis, and Design
• 
Perception and Distortion
•  Feedback, Tuning, Muting
• 
GIGO, Data Entry, and Error Handling
4 UX Design Considerations
Context, Emphasis, and Design
An Alarming Problem
Design Choices
Signal
Noise
Murmurs 
8
 7
 6
Sensitivity, Specificity, and Severity
Crosstalk
Detector Proliferation
If it ain’t broke, don’t show it
Prioritization and Disclosure
Reactor 1 Core Temp.
Other 9 
 ✔	
Water Level in Tank 2
Workplace Accidents
You Can’t Always Think Your Way Out
Perceptual Distortions
Cognitive Bias and
Communication Distortions
The Data
The Same Data
Feedback, Tuning, Muting
Muting
GIGO, Data Entry, and
Error Handling
"Organizations haven't realized until recently,
the majority of their data sets have something
wrong with them. Using visualization allows
us to sometimes see potentially dangerous
errors and omissions.”
“Data visualization is worthwhile if for the data
cleaning capabilities alone."
999-Year-Old Patients
Ben	Shneiderman	Human	Computer	Interac4on	Laboratory,	University	of	Maryland
A Case in Point
Personal Resonance
http://www.cdc.gov/genomics/update/file/images/spotlight/2014-03_sequencing.jpg
Finding Meaningful Signals
Reducing Presentation Noise
Decision-Making
Another Example
ExpressionPlot
Reducing Presentation Noise
Reducing Presentation Noise
Reducing Presentation Noise
Thank You!

Questions?
	
@hunterwhitney
Cell.	2011	Mar	18;144(6):860-3.	doi:	10.1016/j.cell.2011.03.007.	
Boos4ng	signal-to-noise	in	complex	biology:	prior	knowledge	is	power.	
Ideker	T1,	Dutkowski	J,	Hood	L.

More Related Content

PDF
From Signal to Symbols
PDF
Making money with Data Science
PDF
Income targeting and surge pricing
PDF
UX Research on the Harvard IQSS Data Science website
PDF
Designing with the Mind in Mind: the Psychological Basis of UI Design Rules
PDF
What Is Good DataViz Design?
PDF
Wireless Ad Hoc Networks
PPT
Simulation Powerpoint- Lecture Notes
From Signal to Symbols
Making money with Data Science
Income targeting and surge pricing
UX Research on the Harvard IQSS Data Science website
Designing with the Mind in Mind: the Psychological Basis of UI Design Rules
What Is Good DataViz Design?
Wireless Ad Hoc Networks
Simulation Powerpoint- Lecture Notes

Recently uploaded (20)

PPTX
MODULE 8 - DISASTER risk PREPAREDNESS.pptx
PDF
Fluorescence-microscope_Botany_detailed content
PPTX
05. PRACTICAL GUIDE TO MICROSOFT EXCEL.pptx
PPTX
Supervised vs unsupervised machine learning algorithms
PDF
Galatica Smart Energy Infrastructure Startup Pitch Deck
PPTX
climate analysis of Dhaka ,Banglades.pptx
PDF
168300704-gasification-ppt.pdfhghhhsjsjhsuxush
PPTX
The THESIS FINAL-DEFENSE-PRESENTATION.pptx
PDF
Lecture1 pattern recognition............
PDF
BF and FI - Blockchain, fintech and Financial Innovation Lesson 2.pdf
PDF
Foundation of Data Science unit number two notes
PPTX
advance b rammar.pptxfdgdfgdfsgdfgsdgfdfgdfgsdfgdfgdfg
PPTX
Moving the Public Sector (Government) to a Digital Adoption
PPTX
Introduction to Knowledge Engineering Part 1
PPT
Quality review (1)_presentation of this 21
PDF
Introduction to Business Data Analytics.
PPTX
Major-Components-ofNKJNNKNKNKNKronment.pptx
PDF
“Getting Started with Data Analytics Using R – Concepts, Tools & Case Studies”
PDF
Clinical guidelines as a resource for EBP(1).pdf
MODULE 8 - DISASTER risk PREPAREDNESS.pptx
Fluorescence-microscope_Botany_detailed content
05. PRACTICAL GUIDE TO MICROSOFT EXCEL.pptx
Supervised vs unsupervised machine learning algorithms
Galatica Smart Energy Infrastructure Startup Pitch Deck
climate analysis of Dhaka ,Banglades.pptx
168300704-gasification-ppt.pdfhghhhsjsjhsuxush
The THESIS FINAL-DEFENSE-PRESENTATION.pptx
Lecture1 pattern recognition............
BF and FI - Blockchain, fintech and Financial Innovation Lesson 2.pdf
Foundation of Data Science unit number two notes
advance b rammar.pptxfdgdfgdfsgdfgsdgfdfgdfgsdfgdfgdfg
Moving the Public Sector (Government) to a Digital Adoption
Introduction to Knowledge Engineering Part 1
Quality review (1)_presentation of this 21
Introduction to Business Data Analytics.
Major-Components-ofNKJNNKNKNKNKronment.pptx
“Getting Started with Data Analytics Using R – Concepts, Tools & Case Studies”
Clinical guidelines as a resource for EBP(1).pdf
Ad
Ad

Reducing Presentation Noise