Reference Architecture Aviation
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The document outlines a methodology for creating a reference architecture in aviation informatics, presented by experts from Capgemini and Lufthansa. It covers aspects of revenue management and pricing, domain architecture, and subsequent steps for submission to the Open Group. Key components include sales and inventory management, operational flight planning, and data architecture for effective pricing and group bookings.
Reference Architecture Aviation
- 1. Reference Architektur Aviation INFORMATIK 2016 29th of September 2016 Dr. Eldar Sultanow (Capgemini) Dr. Carsten Brockmann (Capgemini) Kai Schroeder (Capgemini) Carsten Breithaupt (Lufthansa) Public – Company Confidential – Customer Confidential – Sensitive
- 2. Copyright © Capgemini 2016. All Rights Reserved 2 Agenda Methodology Domain Revenue Management & Pricing Domain Architectures Next Steps
- 3. Methodology for creating and submitting a reference architecture to the OpenGroup Copyright © Capgemini 2016. All Rights Reserved 3 Initiation Consolidation and analysis of existing material Transformation of existing material into an Architecture Definition Document (ADD) Submission of the ADD to the Open Group
- 4. Copyright © Capgemini 2016. All Rights Reserved 4 Agenda Methodology Domain Revenue Management & Pricing Domain Architectures Next Steps
- 5. Domain Overview (1/2) Copyright © Capgemini 2016. All Rights Reserved 5 Sales Inventory Management Sales Channel Management Reservation Ticketing Direct Sales Channel & Shopping Sales Agent Channels Ground Ops Station Management Ground Staff Management Passenger Check-in Load Planning Airport Infrastructure Baggage Management Flight Ops Operational Flight Planning Operations Control Crew Management Flight Support Product Product Management & Design Network & Fleet Planning Fleet Planning Network Management Network Data Analysis Cooperations & Alliances Scheduling Codeshare Revenue Management & Pricing Group Bookings Availability Management Forecast & Optimization Pricing Marketing & Customer Care Loyality Feedback & Complaint Customer Profile Direct Marketing Customer Communication Support IT Services HR Finance MDW Business Service Integration B2B, Messaging Controlling DWH, BI Accounting Business Process Integration Cross Domain Data Contract Management & Procurement
- 6. Domain Overview (2/2) Copyright © Capgemini 2016. All Rights Reserved 6 Flight Ops Operational Flight Planning Operations Control Crew Management Flight Support Marketing & Customer Care Loyality Feedback & Complaint Customer Profile Direct Marketing Customer Communication Support IT Services HR Finance MDW Business Service Integration B2B, Messaging Controlling DWH, BI Accounting Business Process Integration Cross Domain Data Contract Management & Procurement SAP Management Catering Procurement Marketing, Sales, Quality IT Strategy, Technology IT Shared Services Additional Support Functions
- 7. Copyright © Capgemini 2016. All Rights Reserved 7 Agenda Methodology Domain Revenue Management & Pricing Domain Architectures Next Steps
- 8. Business Architecture - Capabilities Copyright © Capgemini 2016. All Rights Reserved 8 Group Bookings Availability Management Forecast & Optimization Pricing SearchFlightsMultiPAX CheckSeatAvailabilityMultiPAX SearchFlight SeatAvailability QuoteFares ManageAvailability Manage Influences Manage & Distribute Fares Calculate Prices Monitor Competitor Prices Calculate Forecast Optimize Availability
- 9. Business Architecture – Process and Documents Copyright © Capgemini 2016. All Rights Reserved 9 RevenueMgmt Define Strategy, Objectives & Methods Analyse Market & define Tactics Create Proposal Govern Proposal Govern Capacity input output input output input output input output input output Revenue Management Strategy Fleet Plan RM Goals/Budget Codeshare/Prorate Agreements Bid History Market Information Flight Schedule & Connections Forecast for Price Elasticity Assessment of Competition Assessment of Market Potential Market Goals & Tactics Taxes and Charges Product Portfolio & Price Points Price Rules for Bundles Deployed Fares Bid Price Partner Availability Capacity (inc. Other Airline) Saleable Capacity Contingents
- 10. Data Architecture Copyright © Capgemini 2016. All Rights Reserved 10 Ticket Aircraft Customer Baggage Flight - FlightNo - Origin - Destination Passenger Booking - FlightNo - SeatNo Flight Plan Travel Documents Seatmap Seat - SeatNo Freight Price Contingent Travel Agent Flight Leg Leg InstanceAirport Fare arrives departs aggregates to ODI assigned to 1 n 1 1 n m owns includes
- 11. Application Architecture Copyright © Capgemini 2016. All Rights Reserved 11 Availability Management Availability Calculator (Real Time) Forecast & Optimization Forecaster & Optimizer Group Bookings Group Offer Manager Pricing SearchFlightsMultiPAX CheckSeatAvailability SearchFlightUp9Pax Calculate Forecast Optimize Availability Group Sales Tool Group Reservation Pricing Module for Group Reservation SeatAvailability ManageAvailability Manage Influences Fare Engine FareQuote Calculate Prices Market Observation Engine Monitor Competitor Prices Manage & Distribute Fares
- 12. Technology Architecture Copyright © Capgemini 2016. All Rights Reserved 12 Bookings & Direct Sales • E-Commerce Web Portal backed by a Shop System Forecast • A typical Business Intelligence (Bl) architecture, consisting of: Data loader, integrator, storage and analyzer Availability Optimization • Linear Optimization Problem Solver such as IBM CPEX Availability Management • Availability Request Processor (highly throughput- oriented)
- 13. Copyright © Capgemini 2016. All Rights Reserved 13 Agenda Methodology Domain Revenue Management & Pricing Domain Architectures Next Steps
- 14. Next Steps Copyright © Capgemini 2016. All Rights Reserved 14 Finalize ADD Refine model and structure. Exchange with other organizations from the aviation business Complete OpenGroup submission process