Reflection diary updated
- 2. Week 1 Week one of The Grid project began with researching social media demographics. Finding the most popular social media sites yearly and in 2021 so far. Then I began looking at the numbers of social media income because sponsors and how these sponsors helped developed social media. Then I began deeper detail into YouTube and the top 16 type of videos that people in the age group of 16-24 watch and our most interested in. These 16 video types allowed me to research and understand what type of ideas I need to look into more to help me out. Then I began created my audience profile and slowly started working through the stages of it. Age, Gender, Location, Education, Employment then the Psychographic with interests, Sports, Lifestyles, Values then the Challenges and Goals. I began slowly filling in the details and trying to get sure
- 3. Week 1 The research I carried out was mainly on demographics and trying to find the most popular social media sites among 16-24 years as that is our target for this project. This was important because it helped me then find further and more in depth research on the most popular sites and then find some demographics on what those sites are used for by this age group as in what they search, like and the type of people they follow. Finding these stats gives me more detail into what these people in this age group will want to see, read and so on in The Grid. Then I began some more in depth research into YouTube because that is one of the most popular sites and definitely used more than these demographics show. So I research the most popular types of video watched by users aged 16-24 and found the top 16 ranging from Q&Aâs, Gaming commentaries, music videos and Vlogs. This then led me into looking at the top 10 Youtubers based on the last recorded numbers. I then found how much YouTube has grown in terms of the money it creates each year and the numbers since 2010 have risen more and more yearly as more creators join and begin a journey. Then I began the audience profile. The audience profile began with the easy question of the age group under question. The gender question was an easy one to answer because I donât want any issues and I want to appeal to both genders and every single person and make sure what is put together. The location is staying here in York with people giving feedback.
- 5. Week 2 Brand research so I began looking at the most popular social media platforms and the different uses of colour they all have. Looking at twitter and Facebook they both use the similar blue colour but Facebook use a much darker shade of blue with the famous white F. Instagram which is the second most popular social media behind Facebook is the most colourful of the lot with the Purple, pink and Orange design meaning it instantly catches the eye say if you were on your home screen your eyes would instantly find it. Then after this I began logo creation and trying to use the currently social media sites and how they are designed and trying to take the simple idea of using the words âThe Gridâ and trying to take it to a new level and really create a logo that shows off The Grid and grabs the attention of people. Iâm thinking going colourful like Instagram but combining colours that are most liked among the age group in question. Colour seems to grab the attention and really aids the process of getting that app used like Instagram the old logo was pretty boring and easy to miss but now the bright colours really grab the eye. Reds, Blues, Purples, Pinks, Oranges, Whites, Black all seem popular so I began testing them all out and then playing about with text.. My first 3 designs ended up with one purple background with the orange text, a black background with some purple triangles and the red text and the final one being a solid white background and then 3 white circles (sort of like the Japanese flag)