Rei website audit & analysis
- 1. REI Website Audit & Analysis Christopher Mendezona clmendezona@gmail.com
- 4. High Relevance Keywords Sports is the highest trend, but seems to be the most broad Camping has very high potential but has high seasonality
- 5. REI Title Tag “REI—Top-Branded Clothing, Gear, Footwear, and Expert Advice for All Your Outdoor Adventures—REI.com The Tag is very strong and direct. There are several keywords within the Title Tag
- 6. REI Title Tag- Keywords • Top-Branded Clothing • Gear • Footwear • Expert Advice • Outdoor Adventures
- 7. REI Title Tag- Keyword Trends Gear is the highest trending Footwear is a distant second
- 8. REI Title Tag- Keyword Search Volume High Search Volume
- 9. REI- Industry Keywords Backpacking | Camping | Hiking | Trail Running Camping is the highest trending and seasonal
- 10. REI- Industry Keyword Search Volume High Search Volume
- 11. REI- Strengths • High potential in industry keywords that are a company focus • REI has a strong brand name • Areas of REI’s focus appear to have high search volume
- 12. REI- Weaknesses • REI remains a consistent second to Dicks Sporting Goods • There is seasonality in some of the REI’s strongest areas • High competition
- 13. REI- Opportunities • REI proved to do well when having a commercial • REI has very high customer satisfaction • Customers are allowed to return
- 14. REI- Threats • Competition from online only brands • Dicks Sporting Goods is an established market leader • Too much focus on REI Outlet
- 15. REI On-Page Optimization- Crawlability/Technical Performance REI.com has very strong crawlability and technical performance. Access to the sitemap might be a future concern.
- 16. REI On-Page Optimization- Relevance REI.com has very high relevance and consistency amongst the links, URLs, images, and content analyzed. There is no question of how strong of a website and SEO that REI.com has.
- 17. REI On-Page Optimization- Popularity REI has high competition with Dicks Sporting Goods and Cabelas in terms of popularity and Authority. REI should continue to use youtube videos to link to and from the website.
- 18. REI- Conversion Optimization REI has very strong conversion optimizations for both sales and becoming a member of REI. REI is very informative for any visitor looking to make a purchase or shop for information—this could be a potential weak point if sales cannot be converted.
- 19. REI- Recommendations • REI should continue to innovate ways to relate visual and digital content • By growing their visual and digital content, REI will create more backlinks which will optimize the site’s search performance • REI should maintain its free shipping and customer guarantee to grow conversions
- 20. Christopher Mendezona Arizona State University WP Carey School of Business Clmendezona@gmail.com @mendebroza