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​Allen Hom
​Customer Success Manager, LinkedIn
Relationships Matter: How to Build,
Nurture, and Transform Your Talent
Pipeline
​Peter Sweeney
​Customer Success Manager, LinkedIn,
Relationships Matter: How to Build,
Nurture, and Transform Your Talent
Pipeline
What really matters in the networked
age?
Relationships.
​- Reid Hoffman
Today’s
Agenda
• Introduction – What is Pipelining?
• Why Should You Pipeline?
• Build
• Nurture
• Transform
• Q & A
What is Talent Pipelining?
“Talent Pipeline” refers to an organization’s ongoing need
to have a pool of talent that is readily available to fill
positions at all levels of management (as well as other
key positions) as the company grows.
%
Research potential opportunities 6
months before they update their resume
Where do relationships begin?
Statistics
Online Job Boards
Social Professional Networks
Word of Mouth
Company Websites
Professional Groups
Search Engines
Online Advertising
0% 10% 20% 30% 40% 50% 60% 70%
The Most Popular Channels for Learning About New Opportunities
Allows you to be a strategic advisor vs. an order taker
Decreases your time-to-fill for open roles
Increases the possibility of quality referrals
Builds your reputation and trust with candidates
Why Build a Pipeline of Talent?
Source: LinkedIn Talent Solutions Blog, https://business.linkedin.com/talent-solutions/blog/2013/06/5-ways-talent-pipelining-is-a-win-for-you-and-your-company
Who’s made this face before?
Build
Building a Relationship
Robert Dobbs
- 3 year anniversary at Acme Co.
- Top Sales Performer 3 years in a row
- Recent leadership change at Acme Co.
- Ideal passive candidate
1. Do Your Homework
Leverage Skills & Expertise
Common Causes Leverage Followed Companies
Start a convo with a Congrats!
Acme’s
Acme
Acme
2. Set Alerts
3. Start a conversation, not a job pitch
Subject: “MA386540: UX Designer, Sacramento ,CA”
I came across your information and have a position open
that matches your qualifications. Please read the job
description below and if you are interested, send me your
most recent resume and a response as soon as possible
along with a contact number.
MA386540: UX Designer, Sacramento ,CA
Client: Tier-1 National UMTS Wireless Operator, HQ GA
Qualifications: Skill Experience Need 1) Microsoft Office
Expert Required 2) Internet Explorer Expert Required 3)
SharePoint Intermediate Desired 4) Access Intermediate
Desired 5) SAP Intermediate Desired 6) Business Objects
Intermediate Desired 7) Communication Expert Required 8)
Presentation Expert Required
9) Retail Intermediate Desired 10) Wireless
Sales Intermediate Desired
Please provide 2 professional references and their phone
numbers which our personnel can contact.
Thank you and I look forward to hearing from you.
Subject: “Congratulations on your Sales Leadership Award!”
Hi Bob,
I just wanted to reach out and congratulate you on your
Sales Leadership Award. It seems like you are a true leader
with your Sales position, and I was hoping to reach out and
gather some advice.
My company LinkedIn thrives on leadership, both inside and
outside the workplace. Your charitable cause experience
with Susan G. Komen has also peaked my interest in
connecting and maintaining a professional relationship with
you.
Are you free some time this week or next for a quick phone
call? Would love to pick your brain about the future of the
Sales industry as someone who is actively leading it.
Kind Regards,
Peter
4. Centralize and Share Information
Custom Fields Notes StatusesTags
4. Centralize and Share Information
Full, collaborative view of all Recruiter’s Activity
Nurture
Nurturing a Relationship
Bob Dobbs
- Met for coffee
- Very well-spoken, in English and Spanish
- Recent leadership change at Acme Co.
has caused some reasons for concern
- Avid runner and hiker
Follow
Company
Networking
Thought
Leadership
Face-to-Face
meeting
“Congrats on
Your
Promotion!”
“How was
your
Holiday?”
Establish the Rapport
Personal (Short Term)
Passive JD
sharing
Company
Open Houses
Weekly or
Monthly
Newsletter
Professional (Long Term)
1. Strategize
November 2016
SunSatFriThursWedTuesMon
30292827
212827262524
232221
Thought
Leadership/Network
20191817
161514131211
F2F/Congrats!
2:00pm – 3:00pm
10
987
Newsletter to T.P.
3:00pm – 3:30pm
6543
2131
Professional stage leads
Personal stage leads
Rapport/new leads
Lead Level
2. Organize & Update
StatusesRemindersUpdate Me
Transform
Transforming a Relationship
Bobby
- Reached out directly regarding our Sales
Manager position in your newsletter
- Introduced him to Hiring Manager at
lunch
- Trusted hire made
Questions?

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Relationships matter: How to build, nurture, and transform your talent pipeline | Talent Connect 2016

  • 1. ​Allen Hom ​Customer Success Manager, LinkedIn Relationships Matter: How to Build, Nurture, and Transform Your Talent Pipeline
  • 2. ​Peter Sweeney ​Customer Success Manager, LinkedIn, Relationships Matter: How to Build, Nurture, and Transform Your Talent Pipeline
  • 3. What really matters in the networked age? Relationships. ​- Reid Hoffman
  • 4. Today’s Agenda • Introduction – What is Pipelining? • Why Should You Pipeline? • Build • Nurture • Transform • Q & A
  • 5. What is Talent Pipelining? “Talent Pipeline” refers to an organization’s ongoing need to have a pool of talent that is readily available to fill positions at all levels of management (as well as other key positions) as the company grows.
  • 6. % Research potential opportunities 6 months before they update their resume
  • 8. Statistics Online Job Boards Social Professional Networks Word of Mouth Company Websites Professional Groups Search Engines Online Advertising 0% 10% 20% 30% 40% 50% 60% 70% The Most Popular Channels for Learning About New Opportunities
  • 9. Allows you to be a strategic advisor vs. an order taker Decreases your time-to-fill for open roles Increases the possibility of quality referrals Builds your reputation and trust with candidates Why Build a Pipeline of Talent? Source: LinkedIn Talent Solutions Blog, https://business.linkedin.com/talent-solutions/blog/2013/06/5-ways-talent-pipelining-is-a-win-for-you-and-your-company
  • 10. Who’s made this face before?
  • 11. Build
  • 12. Building a Relationship Robert Dobbs - 3 year anniversary at Acme Co. - Top Sales Performer 3 years in a row - Recent leadership change at Acme Co. - Ideal passive candidate
  • 13. 1. Do Your Homework Leverage Skills & Expertise Common Causes Leverage Followed Companies Start a convo with a Congrats! Acme’s Acme Acme
  • 15. 3. Start a conversation, not a job pitch Subject: “MA386540: UX Designer, Sacramento ,CA” I came across your information and have a position open that matches your qualifications. Please read the job description below and if you are interested, send me your most recent resume and a response as soon as possible along with a contact number. MA386540: UX Designer, Sacramento ,CA Client: Tier-1 National UMTS Wireless Operator, HQ GA Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7) Communication Expert Required 8) Presentation Expert Required 9) Retail Intermediate Desired 10) Wireless Sales Intermediate Desired Please provide 2 professional references and their phone numbers which our personnel can contact. Thank you and I look forward to hearing from you. Subject: “Congratulations on your Sales Leadership Award!” Hi Bob, I just wanted to reach out and congratulate you on your Sales Leadership Award. It seems like you are a true leader with your Sales position, and I was hoping to reach out and gather some advice. My company LinkedIn thrives on leadership, both inside and outside the workplace. Your charitable cause experience with Susan G. Komen has also peaked my interest in connecting and maintaining a professional relationship with you. Are you free some time this week or next for a quick phone call? Would love to pick your brain about the future of the Sales industry as someone who is actively leading it. Kind Regards, Peter
  • 16. 4. Centralize and Share Information Custom Fields Notes StatusesTags
  • 17. 4. Centralize and Share Information Full, collaborative view of all Recruiter’s Activity
  • 19. Nurturing a Relationship Bob Dobbs - Met for coffee - Very well-spoken, in English and Spanish - Recent leadership change at Acme Co. has caused some reasons for concern - Avid runner and hiker
  • 20. Follow Company Networking Thought Leadership Face-to-Face meeting “Congrats on Your Promotion!” “How was your Holiday?” Establish the Rapport Personal (Short Term) Passive JD sharing Company Open Houses Weekly or Monthly Newsletter Professional (Long Term)
  • 21. 1. Strategize November 2016 SunSatFriThursWedTuesMon 30292827 212827262524 232221 Thought Leadership/Network 20191817 161514131211 F2F/Congrats! 2:00pm – 3:00pm 10 987 Newsletter to T.P. 3:00pm – 3:30pm 6543 2131 Professional stage leads Personal stage leads Rapport/new leads Lead Level
  • 22. 2. Organize & Update StatusesRemindersUpdate Me
  • 24. Transforming a Relationship Bobby - Reached out directly regarding our Sales Manager position in your newsletter - Introduced him to Hiring Manager at lunch - Trusted hire made