Relationships Matter: How to Get Covered by the Press
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The document provides guidelines on how to effectively gain media coverage through earned media events, press advisories, and press releases. It emphasizes the importance of building lasting relationships with reporters and leveraging social media to enhance story reach. Practical tips are included, such as the 5 W's and H of media communication and the need for preparedness when pitching stories.
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Relationships Matter: How to Get Covered by the Press
- 1. Relationships Matter: How to Get Covered by the Media
- 2. What you will take away: How to set up earned media events, press advisories, press releases and make pitch calls. Why lasting relationships with reporters are important to getting your stories told. How to use social media to extend the reach of your stories.
- 3. Where Do I Even Begin? Who, what, where, when, why and how. Writing a press advisory. Writing a press release. Earned media event check list. How to make a pitch call.
- 4. The 5 W’s and the H Who What Where When Why How
- 7. Be Like Santa-Check Your List Twice Location needs Speaker needs Backdrop/graphics/podium sign Duct tape, tide to go pen, floss
- 8. Ummm….Will You Please Cover My Event? Know your reporters. Know your subject. Know your angle. Offer follow-up.
- 9. Why Relationships Matter How do I get to know reporters? Can I trust the media? What if I get bad press? How do I expand my story beyond traditional media?
- 10. Twitterface? Social media is our friend. We must engage now or be left behind. Facebook, Twitter, YouTube, Text Messaging, Websites.