Relevant24 Case Study: Budweiser & Bud Light
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The document outlines the brand marketing efforts of R24 from May to August 2014, focusing on 'relevant content marketing' through real-time consumer insights. It details various reactive and proactive content campaigns for clients Bud Light and Budweiser, capitalizing on timely events such as the World Cup and pop culture phenomena. The strategies showcased emphasize quick production and deployment, allowing brands to leverage trending moments effectively.
Relevant24 Case Study: Budweiser & Bud Light
- 1. Brand work May-August 2014 / R24 overview
- 2. We help make brands relevant every day. Our process leverages real-time consumer insights to create and distribute original, multi-media branded content the moment it is relevant to an audience. We call our discipline “relevant content marketing,” and we have been practicing it for Fortune 500 companies for over three years. Please watch our process video : http://youtu.be/kBfmHcaw0BI
- 4. March- August 2014: Reactive content
- 5. CLIENT: Bud Light ! EVENT: World Cup ! Luis Suarez of Uruguay bites an Italian soccer player during play. R24 presented this idea to Bud Light and had it approved and posted to Twitter within an hour after the incident. Consumer and trade news outlets reported on how Bud Light successfully won the moment. See links below. http://www.adweek.com/news/ technology/big-brands-react-luis-suarez- s-world-cup-biting-incident- 158549 http://www.huffingtonpost.com/ 2014/06/25/suarez-bite-memes-jokes_ n_5529873.html
- 6. CLIENT Bud Light ! EVENT: 2014 March Madness: Released right after Mercer beat Duke ! COPY: Underdog eat your bracket?
- 7. CLIENT Bud Light ! EVENT: LeBron James announces his return to Cleveland !
- 8. CLIENT Bud Light ! EVENT: ESPN leaks photos of their body issue !
- 9. http://www.youtube.com/watch?v=-K6cCJY1PMY CLIENT Bud Light ! EVENT Parody of a trending video. ! NOTE: Production time was under 24 hours. Giving the brand a first to market advantage
- 10. https://vine.co/v/MQWiBxwZLlz ! CLIENT Bud Light ! EVENT: “Respect “Nike commercial for retiring Derek Jeter reaches 3 million views in 24 hours. BL Vine video response launched on his first at bat during the MLB All Star Game.
- 11. https://twitter.com/budlight/status/479406482778521600 CLIENT Bud Light ! EVENT: Twitter announces animated GIF for it’s platform. 3 hours later BL celebrates.
- 12. CLIENT Budweiser ! EVENT: Surprise acts Kanye and Iggy are announced for BMIA in LA.
- 13. http://youtu.be/L9ICg6FXjww CLIENT Budweiser ! EVENT: US population reaches multi-cultural tipping point. !
- 14. March- August 2014: Proactive content
- 15. CLIENT Budweiser ! EVENT Walking Dead Finale
- 16. CLIENT Bud Light ! EVENT Walking Dead Finale
- 17. CLIENT Budweiser ! EVENT Game Of Thrones Season Premier
- 18. CLIENT Bud Light ! EVENT Game Of Thrones Season Premier
- 19. CLIENT Budweiser ! EVENT Captain America Movie Premier
- 20. CLIENT Bud Light ! EVENT Captain America Movie Premier
- 21. CLIENT Budweiser ! EVENT Johnny Cash Album release ! COPY Johnny Cash’s new album is out today. We’re proud to say we’ve been there for the whole ride.
- 22. CLIENT Budweiser ! EVENT Johnny Cash Album release ! Image response to comment thread requests to see an 8 track version of the post
- 23. CLIENT Budweiser ! EVENT Conan hosts MTV Movie Awards
- 24. CLIENT Budweiser ! EVENT Masters
- 25. CLIENT Budweiser ! EVENT Cinco De Mayo
- 26. CLIENT Budweiser ! EVENT Mothers Day
- 27. CLIENT Budweiser ! EVENT The return of 24
- 28. CLIENT Budweiser ! EVENT Spirt of St Louis Anniversary
- 29. !! EVENT Transformers movie premier ! MICRO VIDEO http://youtu.be/ 65ptqhLXQqk !
- 30. CLIENT Budweiser ! EVENT X-Men movie premier
- 31. CLIENT Bud Light ! EVENT Godzilla movie premier
- 32. CLIENT Bud Light ! EVENT Lunar Landing Anniversary
- 33. CLIENT Bud Light ! EVENT Comic Con
- 34. https://www.facebook.com/video.php?v=10152135810111688&set=vb.52880441687&type=2&theater CLIENT Budweiser ! EVENT MLB All Star Game
- 35. CLIENT Bud Light ! EVENT Forrest Gump Anniversary
- 36. CLIENT Bud Light ! EVENT Bonnaroo Music Festival
- 37. https://vine.co/v/MPgPXmQuP90 CLIENT ! Bud Light EVENT Pong Anniversary
- 38. CLIENT Bud Light ! EVENT Summer Solstice
- 39. CLIENT Bud Light ! EVENT 2014 World Cup
- 40. CLIENT Bud Light ! EVENT 2014 World Cup
- 41. CLIENT Bud Light ! EVENT 2014 World Cup
- 42. CLIENT Bud Light ! EVENT 2014 World Cup
- 43. CLIENT Budweiser ! EVENT Shark Week