Replace Michael Boehler
- 1. Bern University of Applied SciencesnomadcityWhat‘s behind Hospitality25.02.10
- 2. OUTLINEWho I amKey players in Swiss tourismStars and other basic categoriesSpecialisationsMarketingService chainCustomer needsFigures 2008Hospitality Trends
- 3. Who I amCurrently living in London with my familySince 20 years in the hotel industryTrained chef and waiterHotel Management SchoolBachelor of Science in Marketing & EconomicsLived in Switzerland, Austria, South Africa, Australia and on a cruise liner.Worked in 4, 5* Hotels, small restaurants and in renowned restaurants
- 4. Key players in Swiss tourismMarché Rest. (338)Migros Rest. (670)Best Western Swiss Hotels (8000 beds)Silverhotels SA (8100 beds)McDonald‘s (649)Coop (252)Swiss Deluxe Hotels (7000 beds)KatagIncoming Service (7000 beds)Autogrill CH (177) Manor (110)MinOtels Suisse (7000 bes)Top International Hotels (4800 beds)RestaurantsStore Rest.HotellerieGASTRONOMYACCOMMODATIONHOSPITALITYCanteensSV Group (626)Airline CateringCompass (290)ParahotellerieBedand BreakfastTrain CateringGroup AccommodationsApartmentsSwiss Tourism Associations and Institutions Government: Seco, BFS Section Tourism
- 5. FIF University Bern, IDT University St. Gallen
- 6. Public Law: SGH
- 7. Private Law: SHV, Gastrosuisse, Union HelvetiaAgrotourismCamping
- 8. Key players in Swiss tourismBDCRetailMarketing CompanyKuoni DMCHRGBanks: UBS Key ClubeCommerceSwiss International AirlinesCarlson WagonlitCredit Card CompaniesRailtourGDSBusiness TravelCross MarketingIncoming CompanyNew PlayersTOURISMINCOMINGOUTGOINGLeisure TravelKuonieCommerceM-TravelLocal / Regional Tourism OfficesTUIDMO Destination Marketing OrganizationWinter/Summer DestinationsSwiss Tourism Associations and Institutions Government: Seco, BFS Section Tourism
- 9. FIF University Bern, IDT University St. Gallen
- 10. Public Law: ST
- 11. Private Law: STV, SSSV, SRV, STAR, SCIB, SDM, VSB,City DestinationsBusiness Travel
- 12. Key players in Swiss tourismSecoseco.admin.chENmySwitzerlandstnet.chDE/FRSTV swisstourfed.chENHotellerie Suisse hotelleriesuisse.chDE/FRGastro Verbandgastrosuisse.chDE/FRGDI gdi.chENUniversity Bern fif.unibe.chENUniversity of St. Gallenidt.unisg.chEN
- 13. Stars and other basic categoriesBackpacker-Lodgedormitory accommodation with a maximum of 6 to 8 beds, which can be booked by guests traveling on their own.
- 14. There is a common room available
- 15. cooking facilities where guests can prepare their own food, or inexpensive cuisine on offer.
- 16. The Backpacker-Lodge is open to guests on a 24 hour basisSource: www.hotelsterne.ch
- 17. CUBE Savognin
- 18. Stars and other basic categoriesApartment hotel / ResidenceThe Apartment hotel/Residence’ is a hotel which for the most part consists of spacious living units with cooking facilities. Reception standard, safety standards and a superior standard of apartment configuration are guaranteed according to the standards of specification.Source: www.hotelsterne.ch
- 19. Adagio City Aparthotel Berlin Kurfürstendamm
- 20. Stars and other basic categories0-starsThese hotels cannot be classified since the minimum number of 5 rooms is not reached or since they do not comply with the infrastructure standards of the 1-star hotel category (in terms of infrastructure).Source: www.hotelsterne.ch
- 21. Nullsternhotel
- 22. Stars and other basic categories1-starSimple but clean hotels with at least hot and cold running waterFloor bathrooms or shower and WC’s are availableIn addition to the organizational safety precautions, an emergency telephoneColor television/ radio in the reception area/lounge. The overall furnishings are simple and practical. A simple breakfast is served. The range of services is limited to a minimum. Guests appreciate the reasonable price. Source: www.hotelsterne.ch
- 24. Stars and other basic categories2-starDifference with regard to 1-star categoryAs a rule, more than half of the rooms have bathroom units; furnishings and rooms are of better quality. Source: www.hotelsterne.ch
- 25. Lej da Staz
- 26. Stars and other basic categories3-starDifference with regard to 2-star categoryQualitatively better materials, greater choice of rooms and expanded range of services. As a rule, all rooms have bathroom units. Source: www.hotelsterne.ch
- 28. Stars and other basic categories4-starDifference with regard to 3-star categoryGreater choice of rooms and more up-market facilities. The guests expect high service quality and intensity.Source: www.hotelsterne.ch
- 29. Coeur des Alpes
- 30. Stars and other basic categories5-starDifference with regard to 4-star categoryLuxurious business character, flawless state of the overall facility and superb service quality. Bold spatial conception throughout the hotel. The guests expect international luxury hotel hospitality of the highest standard.Source: www.hotelsterne.ch
- 31. The Dolder Grand
- 32. SpecialisationsExcellent CuisineBusiness HotelDrive In HotelFamily HotelHoliday HotelHealth HotelGolf HotelDesign Hotel
- 33. SpecialisationsConference HotelEco HotelSeminar HotelTennis HotelBike HotelHiking HotelWellness HotelGay & Lesbian Hotel
- 34. Service chainHoliday experienceInformationFeedbackDepartureShopping/ActivitiesHotel/Rest.ArrivalInformationFeedbackCheck outActivitiesStayCheck inHotel stayHomepageSocial NetworkPrintDirect MailAdvertisingEtc.WelcomeCheck inroomRoomWellnessNight lifeHotel RestaurantProgramsAnimationPaymentFarewellSurveyPhoneCustomer Loyalty
- 35. Housekeeping
- 36. MarketingCooperationsMarketing cooperation (Swiss Tourism, Destinations, Worldhotels, Best Western, matterhornvalleyhotels.ch etc.)Franchise (McDonald’s, Starbucks, Accor, etc.)Lease (Different Hotel Groups)Management by (Different Hotel Groups)
- 37. MarketingTarget GroupsBusiness TravellerLeisure TravellerEmpty Nester / Baby boomersGeneration XYoungsters / Generation YFamilies / Generation TravellersBusiness women (www.ladysfirst.ch) Single Travellers
- 39. Customer needsThey want to …have outstanding service qualitybe excitedexperience something newexperience an unusual approachexperience added value not only value for moneyhave individual, interactive and high-quality hotels
- 40. Figures 2008 Switzerland37.3 Mio. room nights16 Mio. arrivals127’923 rooms241‘345 beds54.4% rooms occupancy44.5% beds occupancy235’00 employees28’000 hotel & restaurants
- 41. Figures 2008
- 42. Figures 2008
- 43. Figures 2008
- 44. Figures 2008
- 45. Figures 2008
- 47. Hospitality TrendsHotel trendsStaging, scene marketing, event marketingMedical Resorts, Health Tourism Brand hotel, budget hotels, luxury hotelsDesign, theme and boutique hotelsRegional, authenticThink global – act local
- 48. Hospitality TrendsDesign trends:Minimalism (purity), strict, clear lines Elegant, natural materialsPlant world (green-style) Contrasts (well-measured irritation) Lounge, seating in ¾-height Outdoor courts, even in winter Toilets: unisex washrooms
- 49. Hospitality TrendsEmotional TrendsCocooning instead of coolness Normal instead of extreme Social mix instead of ghettoRegional instead of global
- 50. Hospitality TrendsFinance and investment TrendsBuy to use and letService ApartmentsService Villas
- 51. Think outside the boxIs it absolutely necessary to have a reception?Does the hotel need a kindergarten or could it be a public nursery?Could a hotel be run like airline?How will Generation Y book a hotel? Over Twitter, Facebook, LinkedIn, Xing, by Text Message?Is the mobile phone our new key for the hotel door?Do we get a text message in the future when the room is ready?
- 53. Thank you very much! Q&AContact Details:Michael BöhlerFlat 3, Garraway Court, 92 Wyatt Drive, London SW13 8AGM: 0044 78 555 45 75E: michael.boehler@me.com