Representation of women in Advertisements
- 1. Representation of Women in Advertisement Presented by Mital Raval Semester-4 Roll No: 18 Paper Name: Mass Media and communication Submitted to: Dr. Dilip Barad Department of English MKUB.
- 2. Some question regarding women’s representation in add Why women represented only in domestic obsessive add? Why men see women as only a sex object? Why women always more attracted on beauty add?
- 3. What is Advertisement? Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non – personal message to promote or sell a product, service or Idea. The purpose of an advertising is success of company and to give good, moral message to the audience. It is one type of communication.
- 4. What is It’s purpose?
- 5. How Women use in Advertisement? Domestic Obsessive: •Women always associates with washing machines and cleaning products. •By creating these representations the media creates the norm that women will always take on domestic roles.
- 6. Selfless Nurture Self – sacrificing, always focused on everybody else’s needs. She was the first to serve food and always the last to eat. Subsumes own needs for others. She was the one to receive guests, the one to clean the teacups, the one to bath children.
- 7. Beauty products Cosmetic retailers design advertising to alter women's attitudes toward cosmetics, encouraging them to buy more products. Many advertisers shape this attitude by encouraging women to feel dissatisfied with their appearance.
- 8. Cosmetics add Women are shown as young, slim, overwhelmingly white and conforming to a very narrow stereotype of beauty with perfect hair, skin and alluring gaze so that a common girl who sees that add falls prey to that product.
- 9. Women as Sex objects Women as sex objects has become the leading representation in the media. Now a days women are more sexually objectified in which they are represented as entertainment for males. The women are made to look alluring and appealing to attract sections of the audience. Women are presented as sexual objects to be enjoy by men which in turn leads to false consciousness.
- 10. Changing portrayal of women in advertising Today women are scaling new heights and have a voice, then women in advertisements can’t be relegated to just washing clothes, cooking or pleasing husbands. But in recent times many advertisements have gone beyond the white picket fence when it comes to portrayal of women.
- 11. Traditionally man have held power in our society. The result of this is that traditionally male qualities and attributes have generally been seen superior to female attributes. But now time are change and male also respect the work of women which we see in many advertisement. Moving with social change
- 12. conclusion We see representation of women in advertisement in both the positive as well as negative. Women are used in add because of increasing seal of the products.
- 13. Works Cited Nair, Roshni. Changing portrayal of women in advertising. 05 July 2016. 16 March 2018. <http://bestmediainfo.com/2016/07/changing- portrayal-of-women-in-advertising/>. Roberts, Mary Lou. "HOW SHOULD WOMEN BE PORTRAYED IN ADVERTISEMENTS?" n.d. 16 March 2018. <http://www.acrwebsite.org/search/view-conference- proceedings.aspx?Id=9532>. Towhid, Tamanna. "REPRESENTATION OF WOMEN IN ADVERTISEMEN." ENH Community Journal 1.1 (n.d.): 9. 16 March 2018. <https://www.academia.edu/9006005/REPRESENTATION_OF_WOME N_IN_ADVERTISEMENT>.