Representation theory
Download as PPTX, PDF0 likes158 views
The document discusses several theorists who contributed to representation theory. Ferdinand de Saussure developed the theory of semiotics and how language constructs meaning through signifiers and signifieds. Laura Mulvey analyzed Hollywood cinema and introduced the concept of the "male gaze," which suggests that female characters are represented as passive objects for the male viewer. Richard Dyer argued that stereotypes reinforce differences between groups by portraying representations as natural. Jean Baudrillard believed that representations through stereotypes reflect what does not exist, creating a hyperreal sense of celebrity personas.
1 of 5
Download to read offline
Representation theory
- 2. Ferdinand de Saussure Developed the theory behind semiotics, and how language creates meaning. Because language does not reflect reality, representation is subjective and constructed from signs (which can be anything from words, images, sounds, objects etc.) Signifiers - The form the sign takes. These two combined create the sign's meaning. Signified - The concept it represents.
- 3. Laura Mulvey Analysed Hollywood cinema and argued the idea that female characters are represented as passive objects of male desire. From this came the theory of the 'male gaze' which suggested that 'women are looked at, and men look.' We watch films through the male gaze, looking at the aesthetically pleasing, sexually submissive female.
- 4. Dyer Argued that stereotypes are simply a way of reinforcing differences, and because these are so generic, the representations are seen as natural within society. For example, the stereotypes of men and women are so different in order to reinforce the strong natural differences.
- 5. Jean Baudrillard Argued that the issue of representation is problematic. Because stereotypes reflect what does not exist, there is a sense of hyperrealism. This is especially noticeable in celebrity images and the false persona they portray in order to entertain audiences.