Reputation management (session 3) ppt
Download as PPT, PDF2 likes498 views
This document discusses reputation monitoring and measuring the impact of social media. It recommends regularly checking social media sites like Twitter, LinkedIn and Facebook to track what people are saying about your brand, competitors, customers and market. It also suggests using tools like Addictomatic, Trackur and Radian 6 for social media monitoring, and Google Alerts, Analytics for analysis. Finally, it outlines developing a three-part social media strategy that defines objectives and measures, a message and target market, and implements tools and monitoring for return on investment.
Reputation management (session 3) ppt
- 1. Reputation Monitoring and measuring the impact of Social Media Alan Stevens, MediaCoach www.mediacoach.co.uk MediaCoach
- 2. Reputation Management • How are you seen? • How often? • By how many? • Positive or Negative? • Local or global? • How does it match your perception?
- 3. It’s all about listening • Customers speaking to you • People speaking about you • People speaking about your competitors • People speaking about your customers and suppliers • People talking about your market
- 10. Trackur.com
- 12. Radian 6
- 15. Social Media Montoring • Regular checks • Set up alerts • Tools to use • Key sites to visit – Twitter – Linkedin – Facebook
- 16. Twitterfall.com
- 18. Twitrratr.com
- 21. Google Alerts
- 22. Google Analytics
- 23. Google Analytics • Number of unique visitors. • Sources of visitors. • Top performing keywords. • Length of time spent on site. • Entry point. • Exit point. • Whether a visitor takes up an offer (such as signing up for more information).
- 24. A Social Media Strategy (1) • Define your objective(s). Keep them simple. • Decide how your objectives will be measured. • Decide on the message you want to send out. • Decide on your target market.
- 25. A Social Media Strategy (2) • Set up your measurement tools. • Conduct any pre-campaign surveys. • Decide what tools you will use. • If using social media, set up accounts if you don’t already have them. • Decide whether to do it all yourself or use an agency. • Run final sanity checks to make sure that there is a potential return on investment.
- 26. A Social Media Strategy (3) • Launch the campaign. • Monitor the results. • Amend the campaign if necessary. • At the end of the campaign, gather all the results together. • Analyse the results in detail. • Review your next PR activity.
- 27. Thanks for listening Web : www.mediacoach.co.uk Email: alan@mediacoach.co.uk Phone: 020 8220 6919 Skype :mediacoach Twitter: mediacoach LinkedIn : mediacoach