Mpi poland 2012
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This document discusses engaging audiences before, during, and after events. It recommends appointing a social media coordinator and Twitter team to engage the potential audience in advance through social media. During the event, it suggests using polls, tweets from the speaker, and displaying tweets. After the event, it proposes following up through webinars, archiving slides online, and reviewing social media analytics. The overall goal is to maximize audience engagement at all stages of the event process.
Mpi poland 2012
- 1. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event Presenter : Alan Stevens FPSA, PSAE, MCIPR Twitter: @mediacoach Facebook: facebook.com/mediacoach Poland Club, March 2012
- 2. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event Please ensure your mobile phones are on (silent) Pictures and video may be taken Twitter: @mediacoach Facebook: facebook.com/mediacoach Poland Club, March 2012
- 3. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event When you engage a speaker to do 40 minutes, it is not a 40 minute speech Poland Club, March 2012
- 4. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event It’s at least 3 months of engagement with the audience Poland Club, March 2012
- 5. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event MPI Learner Outcomes: • Know how to work more effectively with speakers and presenters • Be able to deliver events with greater audience engagement • Understand how to increase satisfaction levels among attendees • Understand how to use social media backchannels Poland Club, March 2012
- 6. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event Poland Club, March 2012
- 7. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event What do do in the the run-up to an event Social Media Co-ordinator Twitter Team Poland Club, March 2012
- 8. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event What do do in the the run-up to an event The Event Planner: 1) Define the audience 2) Locate the audience online 3) Create event hashtag (eg #IMEX2012) 4) Appoint Social Media Co-ordinator 5) Appoint a Twitter Team 6) Liaise with the speaker 7) Engage with the audience Poland Club, March 2012
- 9. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event What do do in the the run-up to an event Social Media Co-ordinator Sets up groups on Poland Club, March 2012
- 10. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event What do do in the the run-up to an event Social Media Co-ordinator works with: Twitter Team, who engage with potential and actual audience on: Poland Club, March 2012
- 11. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event What do do in the the run-up to an event The Speaker : 1) Joins social media groups related to event 2) Engages with the audience online 3) Promotes event hashtag (eg #IMEX2012) 4) Poses questions online 5) Stimulates online debate 6) Liaises with event planner 7) Modifies speech to meet audience needs Poland Club, March 2012
- 12. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Polls Twitterfall Keynote Tweet AutoTweet Poland Club, March 2012
- 13. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Poland Club, March 2012
- 14. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Poland Club, March 2012
- 15. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Twitterfall Poland Club, March 2012
- 16. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Polls Poland Club, March 2012
- 17. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Poland Club, March 2012
- 18. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Keynote Tweet AutoTweet HootSuite Poland Club, March 2012
- 19. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event Slideshare GoToWebinar TwapperKeeper Poland Club, March 2012
- 20. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event TwapperKeeper Poland Club, March 2012
- 21. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event Poland Club, March 2012
- 22. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event GoToWebinar Poland Club, March 2012
- 23. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event Slideshare Poland Club, March 2012
- 24. Thank you for listening Web : www.mediacoach.co.uk (FREE EMAIL NEWSLETTER) Email: alan@mediacoach.co.uk Phone: +44 20 8220 6919 Twitter: mediacoach Skype :mediacoach