SlideShare a Scribd company logo
3
Most read
5
Most read
6
Most read
Research 101: Scale Validity & Reliability
Harold Gamero
Validity and reliability of a scale
• Sometimes, the constructs to be measured represent imaginary concepts and are
multidimensional.
• When choosing a scale we must ensure that it is valid and reliable:
Reliability
Definition
Degree of consistency in the results of an instrument.
• Consistency does not mean accuracy (validity).
• Some of the main factors affecting reliability are:
a) The subjectivity of the researcher (especially with qualitative methods).
b) Ask ambiguous or vague questions.
c) Questions on topics that the respondent is not familiar with.
d) Questions about private or sensitive topics.
Reliability
How can the reliability of a scale be improved?
a) Use methods that are less sensitive to the subjectivity of the researcher.
b) Ask questions whose answers are known to the respondent.
c) Avoid ambiguous or very sensitive indicators.
d) Simplify the way indicators are written.
Reliability
Ways to calculate the reliability of a scale:
Total amount of true score variance relative to the total scale score variance.
Composite
reliability
Consistency between two measurements of the same construct, in the same
sample but at two different points in time.
Test-retest
Consistency between two halves of the scale. The more extensive the instrument,
the more likely it is to be highly consistent.
Split-half
Consistency between different items of the same scale (Cronbach's alpha
coefficient).
Internal
consistency
Validity
Definition
Degree to which an instrument measures the construct it is
construct it is supposed to measure.
• The validity of an instrument can (should) be obtained through two approaches:
vs. Empirical evaluation
(Validity of the criterion)
Verify that the test results are similar to other
external criteria.
Four subtypes: convergent, discriminant,
concurrent and predictive.
Theoretical evaluation
(Translational or representational validity)
Verify that the construct image has been
adequately represented in the empirical test.
Two subtypes: apparent and content
Validity
Theories / ideas
Conceptualization
Valid instruments
Statistical analysis
Remarks
Theoretical level
Empirical level
Validity
Theoretical evaluations
Apparent validity
• Degree to which the instrument appears to measure the underlying construct.
• Evaluated by a panel of experts.
Content validity
• Degree to which the instrument includes items relevant to the domain of the construct.
• Evaluated by a panel of experts.
Validity
Empirical evaluations
Convergent validity
Relationship of the test items to the construct being measured.
Discriminant validity
Separation of test items from other constructs that are not measured.
Predictive validity
Degree to which the measurement satisfactorily predicts results that should theoretically occur
Concurrent validity
Relationship of the measurement to other criteria that should occur simultaneously.
Validity
Exploratory factor analysis
Measurement theory
Classical test theory or true score theory:
• In the data set observed in the sample:
• The objective of the psychometric analysis is to estimate and minimize var(E)
X = T + E
Observed
value
Actual
value
Error
var(X) = var(T) + var(E)
Measurement theory
• Measurement errors can be of two types:
vs. Systematic error
• They systematically affect the entire sample.
• They create positive or negative biases as
they are consistent across observations.
• Systematic errors must be identified and
corrected.
Random error
• It is attributed to unknown and uncontrollable
external factors.
• They affect the measurement randomly.
• They are considered "noise" in the
measurement and are generally ignored.
X = T + Er + Es
Observed
value
Actual value Random error
Systematic
error
Measurement theory
Standard error
Adds variability to the distribution
Reduces reliability
Systematic error
Moves the central tendency of the
distribution
Reduces validity (more severe)
Distribution
with error
Distribution
without error
Distribution
without error
Distribution
with error
An integrated vision for validation
Conceptualization of
constructs
2. Creation / selection
of indicators
3. Refinement or
discard analysis
4. Assessment of face
and content validity
5. Conduct pilot test
6. Assessment of
convergent and
discriminant validity
7. Reliability
assessment by
dimensions
8. Evaluate predictive
validity
Instrument
validated
Theoretical evaluation
Empirical evaluation
An integrated vision for validation
Because inferences made from measurements made with compromised
scales are worthless, scale validation is one of the most important steps in
empirical research.
!
Thank you.
Harold Gamero

More Related Content

PPTX
Six sigma
PPT
Organization Behaviour chapter 2: Values
PPT
Delegation of Authority
PPTX
Managerial Grid - Blake & Mouton
PPTX
Principles of Management unit 4 Directing
PPTX
Span of management
PPTX
Attitude Organization behaviour
PDF
System and contingency approach
Six sigma
Organization Behaviour chapter 2: Values
Delegation of Authority
Managerial Grid - Blake & Mouton
Principles of Management unit 4 Directing
Span of management
Attitude Organization behaviour
System and contingency approach

What's hot (20)

PPTX
Job satisfaction in Organizational behaviour
PPT
Forecasting
PPTX
Total Quality Management
PDF
Organizational Behaviour - Group process
PPTX
History of ob
PPTX
Total Quality Management (TQM)
PPTX
Factor Analysis (Marketing Research)
DOCX
Notes on Leadership In Organisation Behavior (Notes for BBA/B.com Students)
PPTX
ASIAN PAINTS INVENTORY MANAGEMENT.pptx
PPTX
Responsibility center mcs ch.4
PPT
Organizational Behavior : Personality
PPTX
Stress - OB
PPT
Organisational Attitude
PDF
Perception in OB
PDF
Corporate finance
PPTX
Factors affecting quality
PPTX
Span of management
PPTX
Dividend Policy and Dividend Decision Theories.pptx
PDF
Controlling
Job satisfaction in Organizational behaviour
Forecasting
Total Quality Management
Organizational Behaviour - Group process
History of ob
Total Quality Management (TQM)
Factor Analysis (Marketing Research)
Notes on Leadership In Organisation Behavior (Notes for BBA/B.com Students)
ASIAN PAINTS INVENTORY MANAGEMENT.pptx
Responsibility center mcs ch.4
Organizational Behavior : Personality
Stress - OB
Organisational Attitude
Perception in OB
Corporate finance
Factors affecting quality
Span of management
Dividend Policy and Dividend Decision Theories.pptx
Controlling
Ad

Similar to Research 101: Scale Validity & Reliability (20)

PPTX
Week 8 & 9 - Validity and Reliability
PPT
23APR_NR_Data collection Methods_Part 3.ppt
PPT
23APR_NR_Data collection Methods_Part 3.ppt
PPT
Reliability & validity
PPT
Slides--Reliability and Validity.ppt
PPTX
JC-16-23June2021-rel-val.pptx
PPTX
Research methodology scale of measurement
PPTX
Business Research Methods Unit III
PPT
Lesson 11 Understanding Data and Ways to Systematically Collect Data.ppt
PPTX
unit 2.6.pptx
PPTX
Rep
PPT
Research Methods.ppt Criterion for Good measurement. Goodness of measurement
PPT
Rree measurement-larry-d3
PPT
Reliability and validity
PPTX
Validity and reliability of questionnaires
PPTX
Reliability & Validity
PPT
Validity and reliability in assessment.
PPTX
MEASUREMENT METHODS AND SCALING FOR BUSINESS RESEARCH
PPTX
MEASUREMENT SCALE AND RELIABILITY IN RESEARCH
Week 8 & 9 - Validity and Reliability
23APR_NR_Data collection Methods_Part 3.ppt
23APR_NR_Data collection Methods_Part 3.ppt
Reliability & validity
Slides--Reliability and Validity.ppt
JC-16-23June2021-rel-val.pptx
Research methodology scale of measurement
Business Research Methods Unit III
Lesson 11 Understanding Data and Ways to Systematically Collect Data.ppt
unit 2.6.pptx
Rep
Research Methods.ppt Criterion for Good measurement. Goodness of measurement
Rree measurement-larry-d3
Reliability and validity
Validity and reliability of questionnaires
Reliability & Validity
Validity and reliability in assessment.
MEASUREMENT METHODS AND SCALING FOR BUSINESS RESEARCH
MEASUREMENT SCALE AND RELIABILITY IN RESEARCH
Ad

More from Harold Gamero (20)

PDF
Research 101: Inferential Quantitative Analysis
PDF
Research 101: Descriptive Quantitative Analysis
PDF
Research 101: Quantitative Data Preparation
PDF
Research 101: Research with Questionnaires
PDF
Research 101: Sampling Techniques in Research
PDF
Research 101: Measurements of Constructs
PDF
Research 101: Scientific Research Designs
PDF
Research 101: Theories in Social Science
PDF
Research 101: Qualitative Data Analysis.
PDF
Research 101: Transcription of Interviews
PDF
Research 101: Qualitative Research Designs
PDF
Research 101: How to Read a Scientific Paper
PDF
Research 101: Rigor in Qualitative Research
PDF
Research 101: Qualitative vs. Quantitative Research
PDF
Research 101: Finding a Research Question
PDF
Research 101: Types of Scientific Research
PDF
Research 101: What is (Scientific) Research
PDF
Research 101: Key aspects of a Thesis .
PDF
Research 101: Literature Review .
PDF
Research 101: Academic Writing Style .
Research 101: Inferential Quantitative Analysis
Research 101: Descriptive Quantitative Analysis
Research 101: Quantitative Data Preparation
Research 101: Research with Questionnaires
Research 101: Sampling Techniques in Research
Research 101: Measurements of Constructs
Research 101: Scientific Research Designs
Research 101: Theories in Social Science
Research 101: Qualitative Data Analysis.
Research 101: Transcription of Interviews
Research 101: Qualitative Research Designs
Research 101: How to Read a Scientific Paper
Research 101: Rigor in Qualitative Research
Research 101: Qualitative vs. Quantitative Research
Research 101: Finding a Research Question
Research 101: Types of Scientific Research
Research 101: What is (Scientific) Research
Research 101: Key aspects of a Thesis .
Research 101: Literature Review .
Research 101: Academic Writing Style .

Recently uploaded (20)

PDF
Weekly quiz Compilation Jan -July 25.pdf
PDF
Uderstanding digital marketing and marketing stratergie for engaging the digi...
PDF
AI-driven educational solutions for real-life interventions in the Philippine...
PDF
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
PPTX
TNA_Presentation-1-Final(SAVE)) (1).pptx
DOCX
Cambridge-Practice-Tests-for-IELTS-12.docx
PPTX
History, Philosophy and sociology of education (1).pptx
PPTX
Virtual and Augmented Reality in Current Scenario
PDF
Environmental Education MCQ BD2EE - Share Source.pdf
PPTX
20th Century Theater, Methods, History.pptx
PPTX
Chinmaya Tiranga Azadi Quiz (Class 7-8 )
PDF
Practical Manual AGRO-233 Principles and Practices of Natural Farming
PDF
My India Quiz Book_20210205121199924.pdf
PDF
IGGE1 Understanding the Self1234567891011
PDF
HVAC Specification 2024 according to central public works department
PDF
What if we spent less time fighting change, and more time building what’s rig...
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
PPTX
B.Sc. DS Unit 2 Software Engineering.pptx
PDF
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
PDF
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...
Weekly quiz Compilation Jan -July 25.pdf
Uderstanding digital marketing and marketing stratergie for engaging the digi...
AI-driven educational solutions for real-life interventions in the Philippine...
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
TNA_Presentation-1-Final(SAVE)) (1).pptx
Cambridge-Practice-Tests-for-IELTS-12.docx
History, Philosophy and sociology of education (1).pptx
Virtual and Augmented Reality in Current Scenario
Environmental Education MCQ BD2EE - Share Source.pdf
20th Century Theater, Methods, History.pptx
Chinmaya Tiranga Azadi Quiz (Class 7-8 )
Practical Manual AGRO-233 Principles and Practices of Natural Farming
My India Quiz Book_20210205121199924.pdf
IGGE1 Understanding the Self1234567891011
HVAC Specification 2024 according to central public works department
What if we spent less time fighting change, and more time building what’s rig...
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
B.Sc. DS Unit 2 Software Engineering.pptx
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...

Research 101: Scale Validity & Reliability

  • 1. Research 101: Scale Validity & Reliability Harold Gamero
  • 2. Validity and reliability of a scale • Sometimes, the constructs to be measured represent imaginary concepts and are multidimensional. • When choosing a scale we must ensure that it is valid and reliable:
  • 3. Reliability Definition Degree of consistency in the results of an instrument. • Consistency does not mean accuracy (validity). • Some of the main factors affecting reliability are: a) The subjectivity of the researcher (especially with qualitative methods). b) Ask ambiguous or vague questions. c) Questions on topics that the respondent is not familiar with. d) Questions about private or sensitive topics.
  • 4. Reliability How can the reliability of a scale be improved? a) Use methods that are less sensitive to the subjectivity of the researcher. b) Ask questions whose answers are known to the respondent. c) Avoid ambiguous or very sensitive indicators. d) Simplify the way indicators are written.
  • 5. Reliability Ways to calculate the reliability of a scale: Total amount of true score variance relative to the total scale score variance. Composite reliability Consistency between two measurements of the same construct, in the same sample but at two different points in time. Test-retest Consistency between two halves of the scale. The more extensive the instrument, the more likely it is to be highly consistent. Split-half Consistency between different items of the same scale (Cronbach's alpha coefficient). Internal consistency
  • 6. Validity Definition Degree to which an instrument measures the construct it is construct it is supposed to measure. • The validity of an instrument can (should) be obtained through two approaches: vs. Empirical evaluation (Validity of the criterion) Verify that the test results are similar to other external criteria. Four subtypes: convergent, discriminant, concurrent and predictive. Theoretical evaluation (Translational or representational validity) Verify that the construct image has been adequately represented in the empirical test. Two subtypes: apparent and content
  • 7. Validity Theories / ideas Conceptualization Valid instruments Statistical analysis Remarks Theoretical level Empirical level
  • 8. Validity Theoretical evaluations Apparent validity • Degree to which the instrument appears to measure the underlying construct. • Evaluated by a panel of experts. Content validity • Degree to which the instrument includes items relevant to the domain of the construct. • Evaluated by a panel of experts.
  • 9. Validity Empirical evaluations Convergent validity Relationship of the test items to the construct being measured. Discriminant validity Separation of test items from other constructs that are not measured. Predictive validity Degree to which the measurement satisfactorily predicts results that should theoretically occur Concurrent validity Relationship of the measurement to other criteria that should occur simultaneously.
  • 11. Measurement theory Classical test theory or true score theory: • In the data set observed in the sample: • The objective of the psychometric analysis is to estimate and minimize var(E) X = T + E Observed value Actual value Error var(X) = var(T) + var(E)
  • 12. Measurement theory • Measurement errors can be of two types: vs. Systematic error • They systematically affect the entire sample. • They create positive or negative biases as they are consistent across observations. • Systematic errors must be identified and corrected. Random error • It is attributed to unknown and uncontrollable external factors. • They affect the measurement randomly. • They are considered "noise" in the measurement and are generally ignored. X = T + Er + Es Observed value Actual value Random error Systematic error
  • 13. Measurement theory Standard error Adds variability to the distribution Reduces reliability Systematic error Moves the central tendency of the distribution Reduces validity (more severe) Distribution with error Distribution without error Distribution without error Distribution with error
  • 14. An integrated vision for validation Conceptualization of constructs 2. Creation / selection of indicators 3. Refinement or discard analysis 4. Assessment of face and content validity 5. Conduct pilot test 6. Assessment of convergent and discriminant validity 7. Reliability assessment by dimensions 8. Evaluate predictive validity Instrument validated Theoretical evaluation Empirical evaluation
  • 15. An integrated vision for validation Because inferences made from measurements made with compromised scales are worthless, scale validation is one of the most important steps in empirical research. !