Research colloquium in tourism and hospitality
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The document outlines a lecture on the importance of applied research in tourism and hospitality for master's students at NATHM, emphasizing the need for evidence-based practices to foster sustainable development in Nepal's tourism sector. Key research areas are proposed, including service commoditization, digital marketing, and indigenous knowledge management. The document concludes with guidelines for developing a research concept note, encouraging students to engage with literature and industry professionals.
Research colloquium in tourism and hospitality
- 1. A Lecture on Research in Tourism and Hospitality An Initiative for Promoting Tourism and Hospitality Management Research Colloquium for Master of Hospitality Management (MHM) Students at NEPALACADEMY OF TOURISM & HOTEL MANAGEMENT (NATHM) by C P Rijal, PhD November 15, 2017 1
- 2. Agenda for Discussion Today 1. Need for applied research in tourism and hospitality in Nepal 2. Exploration of a few research areas in tourism and hospitality management in Nepal 3. Getting into the area of interest 4. Crafting a concept note for research in your area of interest 2
- 3. 1. Why research in tourism and hospitality in Nepal Intuition-led decision making is prevailing in almost all sub-sectors of these service domains; many institutions could not achieve sustainable development and growth. There is no doubt, tourism and hospitality is the only viable sector for economic development in Nepal. Higher education is evolving in tourism and hospitality. The providers of accommodation, food, travel, tour and entertainment services are gradually heading onto institutionalization. There is immense need for academia-industry linkage to groom future entrepreneurs and skilled workforce for both the academia and industry. Research-based practices in education and industry would serve instrumental in promoting evidence-based, pragmatic learning leading human capacity building for promoting effective management of these special sectors of national economy. 3
- 4. 2. Have you ever thought of these initiatives? 1. Commoditization of services 2. Experience gaps 3. Service recovery 4. Indigenous knowledge management 5. Digital marketing and promotion 6. Incubation in experience economy 7. Rate of return in experience economy 8. TQM implications for experience economy 9. Development and promotion of new destinations 10. System governance of tourism and hospitality 4
- 5. 3. Are you interested? So, how to get there… 1. Study referred and research-based publications 2. Make a habit of reading modern books 3. Listen to your professors and visitors 4. Request the entrepreneurs and professionals 5. Observe the situation 6. Listen to yourself 7. Discuss in close-circle peer groups 8. Follow the socio-political developments 9. Travel new places during the vacations 10. Review policy documents 5
- 6. 4. Development of a concept note is a good idea 1. Develop a preamble 2. Establish the objectives 3. Craft the statement of the problem 4. Establish research questions 5. Set the research hypotheses 6. Establish expected outcomes of the research 7. Outline scope of works 8. Define the key variables or terminologies 9. Establish a conceptual framework of the study 10. Establish a tentative plan of action 6
- 7. Remember, Your Work Must Commence with a Good Review of Literature 7 Research Policy and PracticeEducation Theory Review of Literature
- 8. Here we are towards the end of our discussion… By now, there must be something ringing in your mind, let’s share it one by one 8
- 9. In case you feel I can help you… rijalcpr@gmail.com 9
- 10. Thank you for your active participation!!! 10