Research For Clientele Project
- 1. Client Project Research Charlie Atkin
- 2. Audience When looking at Cameo to see what type of people are usually around the postcode of my client Cameo said that the majority of people around the area are of the age of 25 to 39. when looking at the lifestyle elements of the area, Cameo said that at least 20% of people go to a pub or bar at least once a week, another thing that is in favour of my client is that 55% of people eat out at a restaurant at least once a week, this means that there are a lot of people who live in the area that go out often as well as people outside the area that enjoy going out. One thing that stands out about the household composition in the area is that amount of singles that live in the area, they take up about 43% of the area, with families being at 26%. One thing that Cameo told me that was interesting was that Household Income in the area was very high but the council tax banding in the area was very low as the majority of the housing was flats. The main majority of the people who live in the area live in privately rented flats. Another interesting thing about the area is the low car ownership, this is because the area that the client is in is the middle of York and this area is very difficult to drive around and a lot of the things that are needed are within walking distance
- 3. Audience Whilst also doing my research I looked at some of the things that are primarily used in bar itself. The first thing that I looked at for the inside of the bar is the music that is primarily played inside the bar as it gave me insight into the bar and the type of people who like to go to the bar. When looking into the music played a lot of the music that is played ranges from older Rock styled music from the 80s to newer more pop punk music. When looking at the general target audience for the bands that are played inside the bar it also helped with the targets for my audience. As the people who listened to the music ranged from people in their 40’s and above to people in their early 20’s to late teens. When looking at the YouGov data for bands such as AC/DC, the band is primarily more appealing to the male gender and this was evidenced by when I visited the bar and primarily saw a lot of males in the bar with some females. Then when I started to look at the menu’s and other products that the bar uses to help sell their product and the bar uses a lot of older, wild western style fonts and looks of the older American style. I think that I am going to continue to use the older western and American style in the products that I make.
- 5. Bibliography
- 6. Bibliography 1. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE) 2. Interviewees, Name. (2018) Target Audience Interviews (conducted on DATE) 3. Publisher. (Year of Release) Magazine Name
Editor's Notes
- #3: Analyse your audience. Use info from the client and any other resources you can to build a picture of them. Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche. There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles. You can also consider some primary research in to your audience as well.
- #4: Analyse your audience. Use info from the client and any other resources you can to build a picture of them. Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche. There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles. You can also consider some primary research in to your audience as well.
- #5: Analyse your audience. Use info from the client and any other resources you can to build a picture of them. Consider age, gender, socioeconomic status, geodemographics, psychographics and mainstram/niche. There are a whole range of resources such as NRS, Acorn, YouGov, your client and a host of psychographic profiles. You can also consider some primary research in to your audience as well.
- #7: List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.