SimranKaur conducted a questionnaire to inform the development of a hip-hop and R&B magazine. Results showed the majority of respondents were aged 16, 23, or 24. Most respondents were students or employed and would pay £1-£2 for the magazine. Blue and red was the preferred color scheme. Chris Brown was the most popular artist choice for the cover. Respondents unanimously preferred solo artists and the 90s era. Interviews and recommendations were the most popular content ideas for a double page spread.