Research methods worksheet
- 1. Unit 1: P1, M1, D1 Why would you complete research if you were creating a new media product? • To find out if your target audience would buy your product • To find out how much you could sell your product for • To find out how to make your product more appealing to your target audience • To find out how to market your product to your target audience Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one. Method Definition Advantage Disadvantage Primary Collecting new data which has not been collected before e.g. questionnaires, surveys and interviews. You can find out new information You can share new data with others Based on only doing 1 survey it could be opinionated based on the area you take the survey from No other results to compare it with Secondary This is collecting data that exists already. E.g. Newspapers, Internet research and from books. You can find out accurate information The data you find out is usually reliable Some data is unreliable as it is uploaded by random people on websites like Wikipedia. Quantitative This is actual factual information The information is true and accurate. Can go out of date if you use an old source. Qualitative This is people’s opinions e.g. information from surveys and questionnaires You can find out what the public think about a product. E.g. a focus group discussing a new product about to go on sale If you take information from just one group of people your results and opinions might not be a true reflection on the whole population.
- 2. Unit 1: P1, M1, D1 What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ? I used secondary and quantitative research methods for unit 5. How did you collate, store and use the information when researching for your year 10 units? (E.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?) I kept a list of useful websites What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ? I did all my research on the internet If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How and why would you do this? I would use qualitative research so I can actually find out what people like and are looking for