A key concept is a key idea, keyword, or keyphrase. Data analysis involves analyzing data to produce findings, draw conclusions, and make recommendations. The conceptual framework contains all the key concepts of the research project. The conceptual framework is contained in the research statement/question. It is important to keep a research diary to record thoughts, ideas, contacts, references, and resources, which can be referred back to for inspiration and as a record of the research process. Social research investigates some aspect of the social world, while business research investigates some aspect of business. Social research paradigms refer to different perspectives taken by social scientists on the social world. The methodological framework contains details on how the research was conducted.
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