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E-LEARNING: DESIGNING NEW BUSINESS EDUCATION


               Implications of e-learning and its implementation in business schools.



                                             Author:
                                         MD. RIYAJ SHAH
                        BSC (BIOCHEMISTRY) MBA (MARKETING MANAGEMENT)
                                        Guwahati -5, Assam
                                         September, 2012

                                    Email: riyajshahmba@gmail.com
                                    Mobile: +91 9085672417




 “How can high quality “on-line teaching” be guaranteed in a business school context? Under what
conditions can “on-line teaching” be a satisfactory substitute for traditional face-to-face teaching? Or is a
combination of the two the most effective option for executive education?”
Abstract

Business Schools are under intense competitive pressure, and one way for them to differentiate themselves
and compete distinctively is by adopting innovative uses of information technology. However,
incorporating information technology in business education is no trivial undertaking.

This research is intended to provide some guidance about the effect that new information technologies can
have in the field of high-level executive education and provide a conceptual framework of the key factors
that need to be taken into account for efficient and effective course design in executive education.




Keywords

e-learning, information and communication technology, executive education, learning,
business schools, on-line teaching, residential learning, ethnography.
Acknowledgement

I would like to thank and acknowledge the following people and institutions for their immense
contribution to the success of my studies:

   ď‚·   First, God Almighty for giving me strength and determination during the entire period, and for
       making my studies a great success.

   ď‚·   Second, my supervisor, Prof. Ashrad Ahmed, co assisted by Mr. Bishwaroop Bhattacharya for
       their time in supervising and directing me. You were so nice to me, thank you very much.

   ď‚·   Third, my Darwin colleagues for their unwavering support and courage during discussions
       interchange of ideas, as well as the determination they inculcated in me during hard times.


I thank them immensely.




                                                                    Md. Riyaj Shah
                                                                (Marketing Management)
Table of contents


   A.   Abstract                                                     i
   B.   Acknowledgement                                              ii
   1.   Introduction : Motivation of this research                   2
   2.   Research Objectives                                          2
   3.   Content ad format of this research                           3

   4. Literature Review                                              3
      4.1 Theories of learning                                       3
      4.1.1 Objectivist Model                                        3
      4.1.2 The constructivist Model                                 4
      4.1.3 The cooperative or collaborative Model                   4
      4.1.4 The cognitive information processing model of learning   5

   5. The socio cultural model of learning                           5
      i) Active learning construction of knowledge                   5
      ii) Cooperation & teamwork in learning                         6
      iii) Learning through problem solving                          6

4.2 Learning in Business schools                                     6
4.3 Designing factors for an executive education program             7
4.3.1 Learning objective and course content                          7
4.3.2 Instructor profile                                             8
4.3.3 Students profile                                               8
4.3.4 Technology                                                     9
4.3.5 Educational Institution                                        10

4.4 Executive education model                                        10
4.4.1 Residential model                                              10
4.4.2 Traditional Management Distance Education                      11
4.4.3 ICT based model of Management Education                        11
4.4.4 Hybrid Management education model                              12
4.4.5 Toward an initial framework                                    13

   6. Research methods and plans                                     13
   7. Expected Contribution                                          15
   8. Limitation                                                     16
   9. Conclusion                                                     17
   10. Reference                                                     18

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Research paper on E learning

  • 1. E-LEARNING: DESIGNING NEW BUSINESS EDUCATION Implications of e-learning and its implementation in business schools. Author: MD. RIYAJ SHAH BSC (BIOCHEMISTRY) MBA (MARKETING MANAGEMENT) Guwahati -5, Assam September, 2012 Email: riyajshahmba@gmail.com Mobile: +91 9085672417 “How can high quality “on-line teaching” be guaranteed in a business school context? Under what conditions can “on-line teaching” be a satisfactory substitute for traditional face-to-face teaching? Or is a combination of the two the most effective option for executive education?”
  • 2. Abstract Business Schools are under intense competitive pressure, and one way for them to differentiate themselves and compete distinctively is by adopting innovative uses of information technology. However, incorporating information technology in business education is no trivial undertaking. This research is intended to provide some guidance about the effect that new information technologies can have in the field of high-level executive education and provide a conceptual framework of the key factors that need to be taken into account for efficient and effective course design in executive education. Keywords e-learning, information and communication technology, executive education, learning, business schools, on-line teaching, residential learning, ethnography.
  • 3. Acknowledgement I would like to thank and acknowledge the following people and institutions for their immense contribution to the success of my studies: ď‚· First, God Almighty for giving me strength and determination during the entire period, and for making my studies a great success. ď‚· Second, my supervisor, Prof. Ashrad Ahmed, co assisted by Mr. Bishwaroop Bhattacharya for their time in supervising and directing me. You were so nice to me, thank you very much. ď‚· Third, my Darwin colleagues for their unwavering support and courage during discussions interchange of ideas, as well as the determination they inculcated in me during hard times. I thank them immensely. Md. Riyaj Shah (Marketing Management)
  • 4. Table of contents A. Abstract i B. Acknowledgement ii 1. Introduction : Motivation of this research 2 2. Research Objectives 2 3. Content ad format of this research 3 4. Literature Review 3 4.1 Theories of learning 3 4.1.1 Objectivist Model 3 4.1.2 The constructivist Model 4 4.1.3 The cooperative or collaborative Model 4 4.1.4 The cognitive information processing model of learning 5 5. The socio cultural model of learning 5 i) Active learning construction of knowledge 5 ii) Cooperation & teamwork in learning 6 iii) Learning through problem solving 6 4.2 Learning in Business schools 6 4.3 Designing factors for an executive education program 7 4.3.1 Learning objective and course content 7 4.3.2 Instructor profile 8 4.3.3 Students profile 8 4.3.4 Technology 9 4.3.5 Educational Institution 10 4.4 Executive education model 10 4.4.1 Residential model 10 4.4.2 Traditional Management Distance Education 11 4.4.3 ICT based model of Management Education 11 4.4.4 Hybrid Management education model 12 4.4.5 Toward an initial framework 13 6. Research methods and plans 13 7. Expected Contribution 15 8. Limitation 16 9. Conclusion 17 10. Reference 18