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EXECUTIVE
SUMMARY
An online platform
for buyer-seller
interaction focused
to fulfill the needs
and requirements of
college students and
freshers inducted in
any course.
Students can sell things
they don’t require
anymore to needy ones
at a good price as well
as those who want it
can get a good quality
item at price much
lower than that in
market.
SITUATION ANALYSIS
COMPANY OVERVIEW
Re_source
Strengths
EASY CONNECTION
BETWEEN BUYER AND
SELLER
GOOD RETURN ON
INVESTMENTS FOR BOTH
PARTIES
Exchange within
colleges
or maximum within
the city Thus Quick
Delivery
Rating of Sellers
According to their
performance and
Mandatory quality
Checks before selling
Weaknesses
Huge logistics
Planning required
Trust issues between
Buyer and seller
prevails
Funds difficult to raise
In a short span of time
Opportunities
Immense potential
Customer base lies in
College students in India
Will lead doors to new
Services such as online
Books, photos etc sharing
$50 billion dollar
industry projected to
rise by 2025
Will show best growth
Rates as students find
It an useful platform
To buy needs and sell
Excess and unwanted
accessories
Threats
Rising number of sites
For renting and selling
Such items and providing
similar services
Faulty or bad
Motive sellers could
Damage the trust bo
With users And bran
Image of the app.
Students may prefer
Contacting directly to
Others than indirectly
Via the app
MARKET OVERVIEW
SCENARIO
BUSY LIFESTYLE
HIGH MARKET RATES
DIFFICULTY TO
FIND
A BUYER
DEMOGRAPHICS
[CELLRANGE]
ARTS
37%
[CELLRANGE]
SCIENCE
18%
[CELLRANGE]
MANAGEMENT
18%
[CELLRANGE]
ENGINEERING
16%
[CELLRANGE]
MEDICINE
4%
[CELLRANGE]
LAW
2%
[CELLRANGE]
OTHERS
5%
ENROLLMENT OF INDIAN STUDENTS BY FIELD OF STUDY(*1000)
GOALS
BECOME A
LEADER
EXPAND
TO EVERY
COLLEGE
REACH IN
INDIA
BECOME A
TRUSTED
AND
REPUTED
BRAND
SATISFY
CUSTOMER
NEEDS
100%
BECOME A
STABLE
PROFIT
MAKING
COMPANY
HAVE
GOOD
RELATIONS
WITH
TRADE
PARTNERS
STRATEGY
TARGET CUSTOMERS
PROFFESIONALS
COLLABORATORS
INVESTMENT PARTNERS
COMPETITORS
OODLE
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TACTICS
Products
&
Services
Sell not required
books, lab coats,
and other similar
tools and gadgets
required for a
course
Get contact from
the app of the
seller of desired
goods in your
college or
nearby
Renting service
available as
lending and
borrowing
Premium
customers to get
special facilities
of door to door
service and
priorities
CREATE AN ACCOUNT
UPLOAD
ADVERTISEMENT
MARK IT FOR SALE OR
RENT
RECEIVE MONEY FOR
YOUR PRODUCT
S
e
l
l
e
r
s
P
e
r
s
p
e
c
t
i
v
e
CREATE AN ACCOUNT
BROWSE FOR
DESIRED GOODS
CONTACT THE SELLER
& NEGOTIATE
PAY ONLINE OR
AFTER DELIVERY
B
u
y
e
r
s
p
e
r
s
p
e
c
t
i
v
e
PREMIUM
Door to
Door
service
Priority
when high
demands
Regular
notifications
and
reminders
INCENTIVES
SPECIAL DISCOUNTS
TO LOYAL CUSTOMERS
PRIORITY IN
HIGHER
DEMANDS
FREE HOME
DELIVERY
PLATFORMS
GOOGLE PLAY
A
P
P
S
T
O
R
E
1MOBILE TORE
Re_source
•EXECUTIVESUMMARY
•SITUATION ANALYSIS
•GOALS
•STARTEGY
•TACTICS
•IMPLEMENTATION
DISCLAIMER
Created by SAURABH BOSE,VNIT Nagpur
during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow

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