The EffNet program focuses on developing a new type of energy- and resource-efficient production technology called foam forming for web products. The program involves partnerships between research institutes, universities, and companies to develop nanocellulose-based concepts and products. Significant resource savings are expected from foam forming, including up to 40% reduction in carbon and water footprints. The program demonstrates foam forming at various scales and explores applications for lightweight materials. It also aims to minimize production costs and environmental impacts through international collaboration and a concept-level approach.