This document discusses strategies for conducting a patient satisfaction survey in a primary care clinic, focusing on the importance of rigorous data collection methods and the use of structured self-report instruments like questionnaires. It emphasizes the advantages of surveys, such as cost-effectiveness and anonymity, while also addressing potential drawbacks like low response rates, and proposes a specific implementation plan aimed at increasing survey validity and reliability. The survey will utilize a Likert-type rating scale to measure various aspects of patient satisfaction and will be administered quarterly to a target population of 10,000 patients, aiming for a study population of 7,500.