SlideShare a Scribd company logo
Responsive	
  Design	
  and	
  You	
  
Michelle	
  Dash,	
  Joe	
  Hass,	
  Bill	
  Welense	
  
Tonight’s	
  Agenda	
  
How	
  We	
  Got	
  Here	
  
Is	
  Responsive	
  Design	
  A	
  Fad?	
  
DeconstrucCng	
  Responsive	
  Design	
  
Approaching	
  The	
  Design	
  Process	
  
Benefits	
  and	
  PiFalls	
  
The	
  One	
  Slide	
  Answer	
  To	
  “Should	
  You	
  Use	
  
Responsive	
  Design?”	
  
•  Looking	
  Into	
  The	
  Future	
  
•  ReconstrucCng	
  Responsive	
  Design	
  
• 
• 
• 
• 
• 
• 
1996:	
  The	
  Desktop	
  

hRp://www2.warnerbros.com/spacejam/movie/jam.htm	
  
1999/2002:	
  WAP	
  Mobile	
  
2007:	
  The	
  iPhone	
  
“This	
  is	
  the	
  real	
  
Web!”	
  
“Mobile	
  Web”	
  
Is	
  Responsive	
  Design	
  a	
  Fad?	
  
How	
  Responsive	
  Do	
  You	
  Want	
  To	
  Get?	
  
Fluid	
  Design	
  
Images	
  adjust	
  their	
  size	
  based	
  on	
  the	
  viewport	
  
size.	
  
In	
  an	
  600-­‐pixel	
  view,	
  you	
  see	
  this.	
  

In	
  a	
  768-­‐pixel	
  view,	
  you	
  see	
  this.	
  
Contextual	
  Design	
  
Design	
  the	
  experience	
  based	
  on	
  how	
  people	
  
generally	
  use	
  the	
  device.	
  

I	
  want	
  to	
  check	
  

I	
  want	
  to	
  immerse	
  

I	
  want	
  to	
  manage	
  

hRp://whitneyhess.com/blog/2012/02/07/locaCon-­‐agnosCc-­‐context-­‐specific/	
  
 Contextual	
  Design	
  Display	
  
Common	
  elements	
  inherit	
  look	
  and	
  feel	
  of	
  the	
  
device	
  they	
  are	
  used	
  on.	
  
Example:	
  Drop	
  downs	
  take	
  on	
  interface	
  of	
  
different	
  device	
  types	
  

hRp://www.lukew.com/ff/entry.asp?1000	
  
Responsive	
  Design	
  With	
  
Server	
  Side	
  Components	
  
The	
  page	
  redesigns	
  itself	
  based	
  on	
  the	
  viewable	
  
width	
  of	
  the	
  browser.	
  It	
  only	
  sends	
  the	
  
appropriate	
  pieces	
  needed.	
  

hRp://www.lukew.com/ff/entry.asp?1509	
  
Jakob	
  Nielsen	
  &	
  Responsive	
  Design	
  

www.useit.com/alertbox/mobile-­‐vs-­‐full-­‐sites.html	
  
www.useit.com/alertbox/repurposing	
  
Jakob	
  Nielsen	
  &	
  Responsive	
  Design	
  
“I	
  was	
  wriCng	
  about	
  user	
  experience,	
  not	
  
implementaCon.	
  ...	
  Responsive	
  design	
  is	
  one	
  of	
  the	
  
ways	
  to	
  achieve	
  different	
  user	
  interfaces	
  for	
  
different	
  devices.	
  It	
  should	
  be	
  up	
  to	
  the	
  engineers	
  
to	
  determine	
  the	
  most	
  efficient	
  way	
  of	
  achieving	
  
the	
  user	
  experience	
  goals.	
  All	
  we	
  usability	
  people	
  
should	
  decide	
  is	
  how	
  the	
  site	
  should	
  work	
  for	
  users,	
  
not	
  how	
  this	
  is	
  implemented.”	
  
hRp://www.netmagazine.com/interviews/nielsen-­‐responds-­‐mobile-­‐criCcism	
  
Approaching	
  The	
  Design	
  Process:	
  
Mobile	
  vs	
  Tablet	
  vs	
  Desktop	
  

•  Content-­‐Driven	
  Design	
  
•  Approximate	
  Designs	
  
•  Mobile	
  First	
  
Content-­‐Driven	
  Design	
  
Instead	
  of	
  looking	
  at	
  pieces	
  of	
  funcConality	
  
individually,	
  a	
  site	
  becomes	
  a	
  series	
  of	
  
components	
  that	
  shii	
  as	
  needed	
  depending	
  on	
  
the	
  content	
  on	
  the	
  site.	
  
Approximate	
  Designs	
  
As	
  you	
  design	
  a	
  page,	
  define	
  a	
  small,	
  medium	
  
and	
  large	
  point	
  of	
  view.	
  
Mobile	
  First	
  
A	
  designer	
  should	
  focus	
  on	
  the	
  core	
  set	
  of	
  tasks	
  
for	
  a	
  mobile	
  device,	
  then	
  add	
  addiConal	
  
funcConality	
  when	
  using	
  tablets	
  and	
  desktop.	
  
Benefits	
  
• 
• 
• 
• 

Creates	
  a	
  cohesive	
  experience	
  for	
  users	
  
Content	
  and	
  funcConality	
  is	
  targeted	
  
PotenCal	
  management	
  efficiencies	
  
Longer	
  shelf	
  life	
  
PiFalls	
  
• 
• 
• 
• 
• 

Longer	
  to	
  design	
  
Longer	
  to	
  develop	
  (and	
  harder	
  to	
  do	
  right)	
  
Costs	
  more	
  
Paradigm	
  shii	
  for	
  clients,	
  especially	
  in	
  the	
  
approval	
  process	
  
Faith	
  in	
  the	
  device-­‐sensing	
  capabiliCes	
  on	
  the	
  
server	
  
Should	
  We	
  Use	
  
Responsive	
  Design?	
  
It	
  Depends.	
  
• 
• 
• 
• 
• 
• 

Site	
  needs	
  
Site	
  architecture	
  
User	
  needs	
  
User	
  environment	
  
User	
  flows	
  
Time	
  available	
  
Examples	
  
• 
• 
• 
• 
• 
• 
• 
• 
• 

roundarchisobar.com	
  
goang.com	
  
sCtch.hermones.com	
  
thereturn.adidas.com	
  
bostonglobe.com	
  
barackobama.com	
  
sony.com	
  
starbucks.com	
  
londonandpartners.com	
  
Looking	
  Into	
  The	
  Future	
  
ReconstrucCng	
  Responsive	
  Design	
  
•  It’s	
  a	
  method.	
  It	
  can	
  be	
  the	
  right	
  method,	
  
but	
  not	
  always.	
  
•  Bring	
  and	
  keep	
  the	
  key	
  factors	
  top	
  of	
  mind	
  
when	
  determining	
  how	
  to	
  go	
  about	
  this.	
  
•  Whether	
  to	
  go	
  with	
  responsive	
  design	
  is	
  an	
  
everyone	
  decision	
  (client,	
  user	
  experience,	
  
creaCve,	
  producCon).	
  
Websites	
  To	
  Help	
  You	
  
•  www.netmagazine.com/features/50-­‐fantasCc-­‐
tools-­‐responsive-­‐web-­‐design	
  
•  bradfrost.github.com/this-­‐is-­‐responsive/	
  
•  www.awwwards.com/7-­‐essenCal-­‐books-­‐on-­‐
responsive-­‐web-­‐design-­‐you-­‐do-­‐not-­‐want-­‐to-­‐
miss.html	
  
Every	
  Single	
  Link	
  From	
  Tonight	
  
On	
  One	
  Page	
  

goo.gl/2Hiu	
  
Responsive	
  Design	
  and	
  You	
  
Michelle	
  Dash,	
  Joe	
  Hass,	
  Bill	
  Welense	
  

More Related Content

PPTX
Codestrong 2012 breakout session how to win bigger mobile deals
PPTX
What is responsive design audel alvarez
PDF
Symantec User Experience Group - Tools - Sketch
PDF
IBM design thinking @LeanUXNYC
PPT
Responsive Web Design
PPT
User experience - Why the mobile space is important
PPTX
Mobile UXCamp DC 2014 Session Takeaways
PPTX
Marketing Automation Summit 2015
Codestrong 2012 breakout session how to win bigger mobile deals
What is responsive design audel alvarez
Symantec User Experience Group - Tools - Sketch
IBM design thinking @LeanUXNYC
Responsive Web Design
User experience - Why the mobile space is important
Mobile UXCamp DC 2014 Session Takeaways
Marketing Automation Summit 2015

What's hot (12)

PPTX
Web-Abacus redesign
PPT
IT Proposal
PPTX
Web Design Trends 2017
PDF
Visualising students' ePortfolios
KEY
Why Go Mobile
PDF
How to create a mobile version of your website
PDF
IBM Design Thinking with z/OS Communications Server
PDF
Guidelines for Responsive UX Design 11/16/19
PPTX
2. production techniques evaluation pro forma(1)
PDF
NewsHarvest Gap Analysis
KEY
Beyond the Desktop: Sites and Apps for Phones and Tablets
PPTX
Technical seminar
Web-Abacus redesign
IT Proposal
Web Design Trends 2017
Visualising students' ePortfolios
Why Go Mobile
How to create a mobile version of your website
IBM Design Thinking with z/OS Communications Server
Guidelines for Responsive UX Design 11/16/19
2. production techniques evaluation pro forma(1)
NewsHarvest Gap Analysis
Beyond the Desktop: Sites and Apps for Phones and Tablets
Technical seminar
Ad

Viewers also liked (9)

PDF
Is Content Strategy About To Overtake Interaction Design? (2014 WIAD)
PPTX
So you're listening... now what?
PPS
Commenting Best Practices
PPTX
11 Apparent Ways To Grow Readership
KEY
Mobile Web vs Apps v2
ZIP
Ham, Bacn, and Spam
KEY
Designing For Mobile First
PDF
Mobile Web Vs Mobile Apps
PPTX
Social Media Marketing: Tips and Tricks
Is Content Strategy About To Overtake Interaction Design? (2014 WIAD)
So you're listening... now what?
Commenting Best Practices
11 Apparent Ways To Grow Readership
Mobile Web vs Apps v2
Ham, Bacn, and Spam
Designing For Mobile First
Mobile Web Vs Mobile Apps
Social Media Marketing: Tips and Tricks
Ad

Similar to Responsive Design And You (20)

PDF
NoVA UX Responsive Design
PPTX
Intro to Responsive Web Design
PPTX
Guidelines for Responsive UX Design 11/15/2018
PPT
Alexa IT Solution Responsive Web designing
PDF
Device Agnostic Design - UCD2014, London 25 Oct 2014
PDF
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
PDF
Responsive Design in 2016
PPTX
Guidelines for Responsive UX Design 07/07/2018
PDF
Responsive Web Design Whitepaper
PDF
Responsive Web Design - Why and How
PDF
Responsive Design and Joomla!
PDF
Guidelines for Responsive UX Design 07/20/19
PPTX
Guidelines for Responsive UX Design 03/23/2019
PDF
Responsive and Mobile Design
PPTX
Using Responsive Web Design To Make Your Web Work Everywhere
PPTX
Using Responsive Web Design To Make Your Web Work Everywhere - Updated
PDF
#1NLab14: Responsive Design
PDF
Guidelines for Responsive UX Design 12/12/20
PDF
Responsive Design
PDF
Responsive Web Site Design
NoVA UX Responsive Design
Intro to Responsive Web Design
Guidelines for Responsive UX Design 11/15/2018
Alexa IT Solution Responsive Web designing
Device Agnostic Design - UCD2014, London 25 Oct 2014
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...
Responsive Design in 2016
Guidelines for Responsive UX Design 07/07/2018
Responsive Web Design Whitepaper
Responsive Web Design - Why and How
Responsive Design and Joomla!
Guidelines for Responsive UX Design 07/20/19
Guidelines for Responsive UX Design 03/23/2019
Responsive and Mobile Design
Using Responsive Web Design To Make Your Web Work Everywhere
Using Responsive Web Design To Make Your Web Work Everywhere - Updated
#1NLab14: Responsive Design
Guidelines for Responsive UX Design 12/12/20
Responsive Design
Responsive Web Site Design

Recently uploaded (20)

PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PPTX
Cloud computing and distributed systems.
PDF
Bridging biosciences and deep learning for revolutionary discoveries: a compr...
PDF
Empathic Computing: Creating Shared Understanding
PPTX
MYSQL Presentation for SQL database connectivity
PPTX
Digital-Transformation-Roadmap-for-Companies.pptx
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PDF
Unlocking AI with Model Context Protocol (MCP)
PPTX
PA Analog/Digital System: The Backbone of Modern Surveillance and Communication
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
PDF
Network Security Unit 5.pdf for BCA BBA.
PDF
Spectral efficient network and resource selection model in 5G networks
PPTX
Understanding_Digital_Forensics_Presentation.pptx
PDF
Electronic commerce courselecture one. Pdf
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
PDF
NewMind AI Monthly Chronicles - July 2025
PDF
Encapsulation theory and applications.pdf
PPTX
Big Data Technologies - Introduction.pptx
PPTX
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
Reach Out and Touch Someone: Haptics and Empathic Computing
Cloud computing and distributed systems.
Bridging biosciences and deep learning for revolutionary discoveries: a compr...
Empathic Computing: Creating Shared Understanding
MYSQL Presentation for SQL database connectivity
Digital-Transformation-Roadmap-for-Companies.pptx
Per capita expenditure prediction using model stacking based on satellite ima...
Unlocking AI with Model Context Protocol (MCP)
PA Analog/Digital System: The Backbone of Modern Surveillance and Communication
Advanced methodologies resolving dimensionality complications for autism neur...
Network Security Unit 5.pdf for BCA BBA.
Spectral efficient network and resource selection model in 5G networks
Understanding_Digital_Forensics_Presentation.pptx
Electronic commerce courselecture one. Pdf
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
NewMind AI Monthly Chronicles - July 2025
Encapsulation theory and applications.pdf
Big Data Technologies - Introduction.pptx
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx

Responsive Design And You

  • 1. Responsive  Design  and  You   Michelle  Dash,  Joe  Hass,  Bill  Welense  
  • 2. Tonight’s  Agenda   How  We  Got  Here   Is  Responsive  Design  A  Fad?   DeconstrucCng  Responsive  Design   Approaching  The  Design  Process   Benefits  and  PiFalls   The  One  Slide  Answer  To  “Should  You  Use   Responsive  Design?”   •  Looking  Into  The  Future   •  ReconstrucCng  Responsive  Design   •  •  •  •  •  • 
  • 3. 1996:  The  Desktop   hRp://www2.warnerbros.com/spacejam/movie/jam.htm  
  • 6. “This  is  the  real   Web!”  
  • 8. Is  Responsive  Design  a  Fad?  
  • 9. How  Responsive  Do  You  Want  To  Get?  
  • 10. Fluid  Design   Images  adjust  their  size  based  on  the  viewport   size.   In  an  600-­‐pixel  view,  you  see  this.   In  a  768-­‐pixel  view,  you  see  this.  
  • 11. Contextual  Design   Design  the  experience  based  on  how  people   generally  use  the  device.   I  want  to  check   I  want  to  immerse   I  want  to  manage   hRp://whitneyhess.com/blog/2012/02/07/locaCon-­‐agnosCc-­‐context-­‐specific/  
  • 12.  Contextual  Design  Display   Common  elements  inherit  look  and  feel  of  the   device  they  are  used  on.   Example:  Drop  downs  take  on  interface  of   different  device  types   hRp://www.lukew.com/ff/entry.asp?1000  
  • 13. Responsive  Design  With   Server  Side  Components   The  page  redesigns  itself  based  on  the  viewable   width  of  the  browser.  It  only  sends  the   appropriate  pieces  needed.   hRp://www.lukew.com/ff/entry.asp?1509  
  • 14. Jakob  Nielsen  &  Responsive  Design   www.useit.com/alertbox/mobile-­‐vs-­‐full-­‐sites.html   www.useit.com/alertbox/repurposing  
  • 15. Jakob  Nielsen  &  Responsive  Design   “I  was  wriCng  about  user  experience,  not   implementaCon.  ...  Responsive  design  is  one  of  the   ways  to  achieve  different  user  interfaces  for   different  devices.  It  should  be  up  to  the  engineers   to  determine  the  most  efficient  way  of  achieving   the  user  experience  goals.  All  we  usability  people   should  decide  is  how  the  site  should  work  for  users,   not  how  this  is  implemented.”   hRp://www.netmagazine.com/interviews/nielsen-­‐responds-­‐mobile-­‐criCcism  
  • 16. Approaching  The  Design  Process:   Mobile  vs  Tablet  vs  Desktop   •  Content-­‐Driven  Design   •  Approximate  Designs   •  Mobile  First  
  • 17. Content-­‐Driven  Design   Instead  of  looking  at  pieces  of  funcConality   individually,  a  site  becomes  a  series  of   components  that  shii  as  needed  depending  on   the  content  on  the  site.  
  • 18. Approximate  Designs   As  you  design  a  page,  define  a  small,  medium   and  large  point  of  view.  
  • 19. Mobile  First   A  designer  should  focus  on  the  core  set  of  tasks   for  a  mobile  device,  then  add  addiConal   funcConality  when  using  tablets  and  desktop.  
  • 20. Benefits   •  •  •  •  Creates  a  cohesive  experience  for  users   Content  and  funcConality  is  targeted   PotenCal  management  efficiencies   Longer  shelf  life  
  • 21. PiFalls   •  •  •  •  •  Longer  to  design   Longer  to  develop  (and  harder  to  do  right)   Costs  more   Paradigm  shii  for  clients,  especially  in  the   approval  process   Faith  in  the  device-­‐sensing  capabiliCes  on  the   server  
  • 22. Should  We  Use   Responsive  Design?  
  • 23. It  Depends.   •  •  •  •  •  •  Site  needs   Site  architecture   User  needs   User  environment   User  flows   Time  available  
  • 24. Examples   •  •  •  •  •  •  •  •  •  roundarchisobar.com   goang.com   sCtch.hermones.com   thereturn.adidas.com   bostonglobe.com   barackobama.com   sony.com   starbucks.com   londonandpartners.com  
  • 25. Looking  Into  The  Future  
  • 26. ReconstrucCng  Responsive  Design   •  It’s  a  method.  It  can  be  the  right  method,   but  not  always.   •  Bring  and  keep  the  key  factors  top  of  mind   when  determining  how  to  go  about  this.   •  Whether  to  go  with  responsive  design  is  an   everyone  decision  (client,  user  experience,   creaCve,  producCon).  
  • 27. Websites  To  Help  You   •  www.netmagazine.com/features/50-­‐fantasCc-­‐ tools-­‐responsive-­‐web-­‐design   •  bradfrost.github.com/this-­‐is-­‐responsive/   •  www.awwwards.com/7-­‐essenCal-­‐books-­‐on-­‐ responsive-­‐web-­‐design-­‐you-­‐do-­‐not-­‐want-­‐to-­‐ miss.html  
  • 28. Every  Single  Link  From  Tonight   On  One  Page   goo.gl/2Hiu  
  • 29. Responsive  Design  and  You   Michelle  Dash,  Joe  Hass,  Bill  Welense