Responsive seo
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The document emphasizes the importance of responsive SEO for local businesses due to the significant growth of mobile device usage, with statistics highlighting that many mobile searches have local intent. It illustrates the need for websites to prioritize location information and contact details to convert searches into physical visits. Key takeaways include focusing on mobile-friendly designs that prioritize user location and contact information over general content.
Responsive seo
- 1. Responsive SEO - The New Design Concept
- 2. Hello! Google is putting weight on mobile, how do we get the best for our clients?
- 3. Letâs start with some quick stats on the mobile revolution. The Mobile Boom
- 4. Weâve been outnumbered! Mobile Devices on the Planet People on the Planet
- 5. This just upset me. People own a mobile device People own a Toothbrush
- 6. âAt least 50% of all mobile searches have local intentâ - Google â88% of searches with local intent are on a mobile deviceâ - Google â50% of mobile users visit a physical location related to a local search within 1 dayâ - Google
- 7. Mobile Traffic Over 5 Years across 1000 Clients
- 8. That is a huge market of potential clients for you, and lost revenue for them. Small Businesses have a website Small Businesses have a mobile friendly website
- 9. BIG CONCEPTSo how do we ensure that local businesses are maximising on the growth of mobile?
- 10. Primary Focuses of Mobile Web Pages Location Services Informational Content
- 11. A Google Study Revealed..
- 12. The real life example â Mobile is booming â Websites are lagging behind â Local intent is the missing link to maximising conversions â Real example
- 13. A Bad Example â www.furnitureinstore.co.uk â Local Search Term â Little Content â Primarily Online Focus â No mention of location apart from: at the very bottom with no postcode. Place your screenshot here
- 14. A Good Example â www.ahf.co.uk/ahf-coventry â Location map is the first thing you see. â Then address, telephone numbers, email, opening time, store manager, stocked products, THEN Content. â That is what is getting people through the door - searches with local intent serving location information. Place your screenshot here
- 15. How About On A Tablet? â Same Rules Apply â Map, Address, Telephone, Products Stocked, Opening Hours and then finally content last. â Its no longer about just optimisation, its about conversions and this is a local page that is made to convert. Place your screenshot here
- 17. Key Takeaways â We appreciate mobile growth â But we miss local intention â Location & Contact first, informational content second. â Design for the user.
- 18. Thanks! Tweet any questions: You can find me at: @samthomasseo
- 19. Sources â http://resources.struto.co.uk/blog/the-mobile-stats-you-need-to-know-in-2015 â http://www.business2community.com/social-media/104-fascinating-social-media- marketing-statistics-2014-2015-01084935 â http://www.catalystsearchmarketing.com/2015-mobile-local-will-finally-one/ â http://www.statisticbrain.com/small-business-website-statistics/ â Photographs by Death to the Stock Photo (license)
Editor's Notes
- #7: 88% of searches with local intent are on a mobile device - Google - swap around. 50% of mobile users visit a physical location related to a local search within 1 day