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Do More in the Feed with Action Links 
Mohamad Arabo 
LMTS, Software Engineer 
Chris Seymour 
LMTS, Software Engineer
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of 
our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or 
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization 
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our 
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and 
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Agenda 
• Overview of Action Links 
• Code Examples 
o Action Link: Download a file from Dropbox 
o Action Link: Call into Apex REST Service 
o Action Link: API call to Twilio 
• Q&A
Action Links Use Cases 
• Third Party applications want to define their own 
actions in Chatter 
• Allow Users to do work/more in the Feed
Action Links And The Feed 
• An action link is a URL on a post that links to an API, a Web 
page, or a file 
• Add links on a Chatter post to any Salesforce or 3rd Party API 
with only two steps: 
• Define the Action Links 
• Post to Chatter or Communities with the Action Link ID 
• Security Framework: 
• Exclusively HTTPS call-backs 
• API details are stored with encryption, and obfuscated for clients
Action Links: Do More in the Feed 
Work in the Feed: 
Kate can approve 
her purchase orders 
right in the Feed
Action Links: User Targeting 
User-specific: 
Ken can see 
both “Order” 
and 
“Download” 
Action Links 
Jessica 
cannot 
see 
“Order” as 
it is private 
to Ken
Functional Details
Who Can Create Action Links? 
• Organization Administrators will allow Connected 
Apps to post Action Link Groups and Feed items 
to the org 
• Connected Apps: 
o Integrate an application with Salesforce using APIs 
o Use standard SAML and OAuth protocols to authenticate 
o Provided Single Sign-On, and provide tokens for use with 
Salesforce APIs.
Action Links Types 
• API : Approve Expenses, Approve PO 
• Async API: Upload Files, Crop Image, Sync 
Contacts, etc. 
• UI : View Map, open Visual Force Page, 
Canvas Page, etc. 
• Download: Download file from Dropbox, Box, 
etc.
Where Do Action Links appear? 
• Feed-item Body 
• Feed-item Detail Menu (Overflow) 
• Placement on a Feed-item is controlled by 
Category metadata: 
• Primary → Feed-item Body 
• Overflow → Feed-item Detail Menu
Who Can Execute Action Links? 
• Action Links are stateful 
o New 
o Pending 
o Successful 
o Failed 
• inclusion in the Feed output representation indicates availability 
• Visibility: 
o Specific User 
o Public 
 Everyone 
 Everyone except user 
• Number of Executions: 
o Repeatable 
o Once Per User 
o Once 
o Can be mutually exclusive when in a group 
o Can expire
API Details
How to Create And Associate Action Links 
A Connected App will 
POST /connect/action-link-group-definitions to 
create ActionLinkGroups 
POST /chatter/feed-element to create feed 
elements with associated ActionLinkGroups
Downloading a File from Dropbox
Action Link Group To Download A File 
POST /connect/action-link-group-definitions 
{ 
"executionsAllowed":"Unlimited", 
"expirationDate":"2014-11-20T19:32:10+0000", 
"category":"Primary", 
"actionLinks":[ 
{ 
Repeatability: Action 
Links can be Repeatable, 
OncePerUser, or Once. 
Category: Primary or Overflow 
Types: Download, Link to a web 
page (UI), API, or Async API. 
"actionType":"Download", 
"actionUrl":"https://www.dropbox.com/s/738numccoeaba1z/4.JPG?dl=0", 
"groupDefault":"true", 
ActionUrl: the Url the request will 
"requiresConfirmation":"true" 
hit 
"labelKey":"Download" 
Confirmation: Ask 
] 
users to confirm their 
intentions 
}
Post FeedItem With Action Link Group 
POST /chatter/feed-element 
{ 
"body": { 
"messageSegments": [ 
{ 
"type": "Text", 
"text": "Feed item with ActionLink" 
} 
] 
}, 
"subjectId": "me", 
"feedElementType": "feedItem", 
"capabilities": { 
"associatedActions": { 
"actionLinkGroupIds": ["0AgRR0000004CIL0A2" 
] 
} 
} 
} 
New in Summer ‘14 
New in Summer ‘14
Integration with Apex REST Web 
Service
Action Link Group And Apex REST Service 
@RestResource(urlMapping='/Demo/*') 
global class ApexRestWebService { 
@HttpPost 
global static void doPost(String accountName) { 
Account newAccount = new Account(); 
newAccount.Name = accountName; 
insert(newAccount); 
} 
}
Create Action Link Groups 
POST /connect/action-link-group-definitions 
{ 
"executionsAllowed":"OncePerUser", 
"expirationDate":"2014-11-20T19:32:10+0000", 
"category":"Primary", 
"actionLinks":[ 
{ 
"actionType":"Api", 
"actionUrl":"/services/apexrest/Demo", 
"groupDefault":"true", 
"labelKey":"Create", 
"method":"Post", 
"requestBody":"{"accountName" : "DF14Account"}", 
"headers":[ 
{"name":"Content-Type", "value":"application/json"}]}, 
]} 
requestHeaders
Integration with 3rd Party API platform 
Twilio
Action Link API call to Make a Phone Call 
•Twilio API 
o API calls to make and receive phone calls 
o API calls to send and receive text messages
Create Action Link Groups 
POST /connect/action-link-group-definitions 
{ 
"executionsAllowed":"OncePerUser", 
"expirationDate":"2014-11-20T19:32:10+0000", 
"category":"Primary", 
"actionLinks":[ 
{ 
"actionType":"Api", 
"userId":"005D0000001RW4K” 
"actionUrl":"https://api.twilio.com/2010-04-01/Accounts/ACeff423454ceb53e4c6e1508f06d7b5b5/Calls.json", 
"groupDefault":"true", 
"labelKey":"Call", 
"method":"Post", 
"requiresConfirmation":"true", 
requestBody 
"requestBody":"Body=Url=http://www.myapp.com/myhandler.php&Method=GET&FallbackMethod=GET&StatusCallba 
ckMethod=GET&Record=false&To=%2B19095698500&From=%2B16269863405", 
"headers":[ 
{"name":"Content-Type", "value":"application/x-www-form-urlencoded"}, 
{"name":"Authorization", "value":"Basic xxxxxxxx"} 
]}, 
]}
Q&A
REST API: Do More in the Feed with Action Links

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REST API: Do More in the Feed with Action Links

  • 1. Do More in the Feed with Action Links Mohamad Arabo LMTS, Software Engineer Chris Seymour LMTS, Software Engineer
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Agenda • Overview of Action Links • Code Examples o Action Link: Download a file from Dropbox o Action Link: Call into Apex REST Service o Action Link: API call to Twilio • Q&A
  • 4. Action Links Use Cases • Third Party applications want to define their own actions in Chatter • Allow Users to do work/more in the Feed
  • 5. Action Links And The Feed • An action link is a URL on a post that links to an API, a Web page, or a file • Add links on a Chatter post to any Salesforce or 3rd Party API with only two steps: • Define the Action Links • Post to Chatter or Communities with the Action Link ID • Security Framework: • Exclusively HTTPS call-backs • API details are stored with encryption, and obfuscated for clients
  • 6. Action Links: Do More in the Feed Work in the Feed: Kate can approve her purchase orders right in the Feed
  • 7. Action Links: User Targeting User-specific: Ken can see both “Order” and “Download” Action Links Jessica cannot see “Order” as it is private to Ken
  • 9. Who Can Create Action Links? • Organization Administrators will allow Connected Apps to post Action Link Groups and Feed items to the org • Connected Apps: o Integrate an application with Salesforce using APIs o Use standard SAML and OAuth protocols to authenticate o Provided Single Sign-On, and provide tokens for use with Salesforce APIs.
  • 10. Action Links Types • API : Approve Expenses, Approve PO • Async API: Upload Files, Crop Image, Sync Contacts, etc. • UI : View Map, open Visual Force Page, Canvas Page, etc. • Download: Download file from Dropbox, Box, etc.
  • 11. Where Do Action Links appear? • Feed-item Body • Feed-item Detail Menu (Overflow) • Placement on a Feed-item is controlled by Category metadata: • Primary → Feed-item Body • Overflow → Feed-item Detail Menu
  • 12. Who Can Execute Action Links? • Action Links are stateful o New o Pending o Successful o Failed • inclusion in the Feed output representation indicates availability • Visibility: o Specific User o Public  Everyone  Everyone except user • Number of Executions: o Repeatable o Once Per User o Once o Can be mutually exclusive when in a group o Can expire
  • 14. How to Create And Associate Action Links A Connected App will POST /connect/action-link-group-definitions to create ActionLinkGroups POST /chatter/feed-element to create feed elements with associated ActionLinkGroups
  • 15. Downloading a File from Dropbox
  • 16. Action Link Group To Download A File POST /connect/action-link-group-definitions { "executionsAllowed":"Unlimited", "expirationDate":"2014-11-20T19:32:10+0000", "category":"Primary", "actionLinks":[ { Repeatability: Action Links can be Repeatable, OncePerUser, or Once. Category: Primary or Overflow Types: Download, Link to a web page (UI), API, or Async API. "actionType":"Download", "actionUrl":"https://www.dropbox.com/s/738numccoeaba1z/4.JPG?dl=0", "groupDefault":"true", ActionUrl: the Url the request will "requiresConfirmation":"true" hit "labelKey":"Download" Confirmation: Ask ] users to confirm their intentions }
  • 17. Post FeedItem With Action Link Group POST /chatter/feed-element { "body": { "messageSegments": [ { "type": "Text", "text": "Feed item with ActionLink" } ] }, "subjectId": "me", "feedElementType": "feedItem", "capabilities": { "associatedActions": { "actionLinkGroupIds": ["0AgRR0000004CIL0A2" ] } } } New in Summer ‘14 New in Summer ‘14
  • 18. Integration with Apex REST Web Service
  • 19. Action Link Group And Apex REST Service @RestResource(urlMapping='/Demo/*') global class ApexRestWebService { @HttpPost global static void doPost(String accountName) { Account newAccount = new Account(); newAccount.Name = accountName; insert(newAccount); } }
  • 20. Create Action Link Groups POST /connect/action-link-group-definitions { "executionsAllowed":"OncePerUser", "expirationDate":"2014-11-20T19:32:10+0000", "category":"Primary", "actionLinks":[ { "actionType":"Api", "actionUrl":"/services/apexrest/Demo", "groupDefault":"true", "labelKey":"Create", "method":"Post", "requestBody":"{"accountName" : "DF14Account"}", "headers":[ {"name":"Content-Type", "value":"application/json"}]}, ]} requestHeaders
  • 21. Integration with 3rd Party API platform Twilio
  • 22. Action Link API call to Make a Phone Call •Twilio API o API calls to make and receive phone calls o API calls to send and receive text messages
  • 23. Create Action Link Groups POST /connect/action-link-group-definitions { "executionsAllowed":"OncePerUser", "expirationDate":"2014-11-20T19:32:10+0000", "category":"Primary", "actionLinks":[ { "actionType":"Api", "userId":"005D0000001RW4K” "actionUrl":"https://api.twilio.com/2010-04-01/Accounts/ACeff423454ceb53e4c6e1508f06d7b5b5/Calls.json", "groupDefault":"true", "labelKey":"Call", "method":"Post", "requiresConfirmation":"true", requestBody "requestBody":"Body=Url=http://www.myapp.com/myhandler.php&Method=GET&FallbackMethod=GET&StatusCallba ckMethod=GET&Record=false&To=%2B19095698500&From=%2B16269863405", "headers":[ {"name":"Content-Type", "value":"application/x-www-form-urlencoded"}, {"name":"Authorization", "value":"Basic xxxxxxxx"} ]}, ]}
  • 24. Q&A