Results Map Value Proposition worksheet
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The document is a worksheet for communications professionals to assess the value they provide internally to their organization and externally to clients and leadership. It prompts them to identify the top 3 areas of value from each perspective, why they are important, and how the communications function contributes. It also asks them to consider what pain points would result without communications and the single biggest contribution. The goal is to help define a value proposition for the communications function based on the insights gathered.
Results Map Value Proposition worksheet
- 1. Value Proposition Worksheet ©2011 Ingenium Communications Inc. 1. Internal Assessment From your perspective, what are the top 3 areas of value contributed by the communications function? Value Why is this important? How do you contribute to this area of value in your role? 1. 2. 3. 2. External Assessment From the perspective of your internal clients and organization leadership, what might they identify as the top 3 areas of value contributed by the communications function? Value Why is this important? 1. 2. 3.
- 2. Value Proposition Worksheet (cont’d) Page 2 ©2011 Ingenium Communications Inc. 3. Understanding Value A. If the communications function was totally removed, what pain points would be experienced by its loss? B. What is the single biggest contribution made by the communications function to your organization? 4. Defining a Value Proposition In reviewing your worksheet findings, how would you define the Value Proposition of your organization’s Communications? Communications Value Proposition