Best Practices in
Communicating Change
May 8th, 2015
IABC Ottawa
2
3
Agenda
9:15 Roundtable on Change
9:30 Change Challenge Breakthrough
9:50 Exploring Change Management
10:30 Break
10:45 Best Practices in Communicating Change
11:15 Case Studies
11:30 Tips/Tools for Communicating Change
12:00 Session Close
4
Roundtable on Change
5
Change Challenge Breakthrough
6
Exploring Change Management
7
8
THE RIDER
AND THE
ELEPHANT
10
11
12
13
START WITH
14
CHANGE
IS ABOUT EMOTION
15
16
INCREASINGFEARANDRESISTANCE
DECREASINGPRODUCTIVITY
TIME
COMFORT/SECURITY
WORRY/UNCERTAINTY
RISK/FLIGHT
17
GAP
KNOWING/DOING
THE
18
1 2 3 4 5 6 7 8STRATEGIES
FOR DRIVING CHANGE
19
20
PLAN
21
22
un-FREEZE
23
24
SPEED BUY-INOR
25
26
CONCENTRATE
ALLIESON
27
28
INTO
TAPSOCIAL
CAPITAL
29
30
LEARNING
AND
RISK
31
32
FORPLAN
resistance
33
34
FOCUS ON
OUTCOMES
MEASUREABLE
35
CHANGE IS
HARD
36
Break
37
Best Practices in Communicating Change
WORDS
38
SYMBOLS
BEHAVIOURS
39
40
41
HOW DOES
WHERE WE’RE
GOING
FIT WITHIN THE STORY OF
WHO WE ARE?
The sinkhole of change is
communication and motivation.
It’s where change projects go to
die.
42
“
”
Nancy Rothbard, Wharton School of Business
43
NOT WHAT YOU
SAY
FEEL
PEOPLE HEAR WHAT YOU
44
IABC Best Practices in Communicating Change
46
FAVOUR PULL
OVER PUSH
IT’S A CONVERSATION
47
NOT A DICTATION
48
IF I CAN’T GIVE YOU
CONTENT
I’LL GIVE YOU
CONTEXT
49
AVOIDING
THE TOP 3PITFALLS OF
CHANGE COMMUNICATION
50
#1
The single biggest problem with
communication is the illusion
that it has taken place.
51
“
”
George Bernard Shaw, Playwright
#2
52
#3
53
54
Case Studies
55
56
57
58
• Facilities video
59
60
61
62
63
64
65
Tips/Tools for Communicating Change
66
IABC Best Practices in Communicating Change

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IABC Best Practices in Communicating Change